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WWE Leaning In To Social Media Ahead Of Possible Sale

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WWE, already the social media king of the ring will try to expand its online presence this year, with the $6.5 billion sports entertainment company hinting that it may sell itself.

WWE’s flagship TikTok account surpassed 20 million followers during the most recent quarter, making it the first sports league to do so, and the company is launching three international TikTok accounts after the WWE Espaol TikTok handle reached nearly 2 million followers in its first year.

WWE’s online presence is already extensive and does not appear to be slowing down.

According to Paul Levesque, the company’s chief content officer and director, who wrestled as Triple H, its YouTube channel surpassed 92 million subscribers in the fourth quarter, making it one of only ten channels on the platform to surpass the 90 million subscriber mark.

The National Basketball Association has 19.8 million subscribers, the National Football League has 10.6 million, and Major League Baseball has 4.05 million.

One reason is that, unlike the NFL, NBA, and MLB, the WWE does not have an off-season. It produces new content from television shows, and premium live events all year, and its fans devour it.

WWE Is Trying To Make More Of A Presence For Itself

The company’s online presence is so pervasive that it seeps into the social media posts of some of the world’s most famous athletes.

Following the Kansas City Chiefs Super Bowl LVII victory over the Philadelphia Eagles, Kansas City Chiefs quarterback and MVP Patrick Mahomes posted a photo of himself on Twitter holding the Vince Lombardi trophy in one hand and a WWE belt in the other.

That photo has been viewed over 23 million times and is still growing.

According to Christopher Zook, chairman and chief investment officer of CAZ Investments, constant innovation combined with entertainment distinguishes WWE on social media platforms.

“It has consistently found ways to generate interest and keep up with changing consumer behavior,” Zook said. “Their success has been built on their content’s viral, fan-service nature.”

Increased sports viewership has increased the value of organizations with a large following, pushing WWE to the front of the line for companies looking to expand into new areas, according to Zook, especially when reaching key demographics willing to spend.

And the platforms on which the WWE is focused are increasingly attracting a crowd with disposable income.

According to a Pew Research Center survey on social media use by U.S. adults in 2021, 95% of those between 18 and 29 use YouTube.

WWE

WWE Has Been Quick To Partner With Companys

According to Insider Intelligence, TikTok will overtake Facebook as the most-consumed social network among U.S. adults over 18 next year. According to the research firm, 18-to-24-year-old TikTok users in the United States will spend an average of one hour daily on the platform this year.

And WWE has been quick to partner with people with a large social media following, most recently with the personality of Logan Paul.

Three months after signing with WWE last year, Paul took out his phone and filmed himself leaping from the ropes onto Roman Reigns. Levesque said that video received over 40 million views across Paul’s and WWE’s social platforms in less than 24 hours, topping all social media posts for the Stamford, Connecticut-based company last year.

Last month’s midair ring collision between Paul and wrestler Ricochet racked up another 26.5 million views across all platforms.

The company also promotes digital programming, such as “The Bump,” a weekly show that can be viewed live on all of WWE’s digital and social media platforms every Wednesday.

“Look for us to launch more digital original programming in 2023,” Levesque said in a post-earnings conference call this month.

The test will be how potential buyers value WWE’s social media presence and future potential.

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However, Wall Street is very bullish on the entertainment company.

World Wrestling Entertainment Inc. shares have increased by 50% in the last year, even though all major U.S. stock markets have slumped.

Rumors of a sale intensified late last year when WWE founder Vince McMahon returned to the company and joined the board of directors after a brief retirement.

“Given the rapidly evolving media landscape in which more and more companies are seeking to own the intellectual property offered on their streaming platforms – I firmly believe that the best thing to do for WWE’s shareholders and other stakeholders is to undertake a comprehensive review of strategic alternatives,” McMahon wrote in a letter dated Dec. 20 but published in January.

CAZ Investments’ Zook believes that potential buyers know social media has altered the equation.

“When you combine the staying power of live sporting events with the rapid growth of subscription-based content and an expansive social media presence, it’s easy to see why sports franchises like the WWE are becoming a more appealing asset to own,” Zook said.

SOURCE – (AP)

 

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

Celebrity

Dickey Betts, Co-Founder Of The Allman Brothers Band, Dead At 80

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Dickey Betts, a guitarist and co-founder of the Allman Brothers Band, has died, according to a family statement released to CNN on Thursday by his longtime manager.

Betts was eighty.

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Dickey Betts, Co-Founder Of The Allman Brothers Band, Dead At 80

“It is with profound sadness and heavy hearts that the Betts family announces the peaceful passing of Forrest Richard ‘Dickey’ Betts,” according to the statement. “The well-known performer, songwriter, bandleader, and family patriarch passed away this morning at his home in Osprey, Florida, with his family by his side. Dickey was larger than life, and his absence will be felt around the world. During this terrible time, the family requests prayers and respect for their privacy in the coming days. More information will be provided at the proper time.”

Betts’ manager, David Spero, told Rolling Stone that the guitarist had cancer and chronic obstructive lung disease.

Betts, who was born in West Palm Beach, Florida, grew up listening to bluegrass, country music, and, subsequently, rock & roll. Betts, bass guitarist Berry Oakley, drummers Butch Trucks and Jaimoe, and brothers Gregg and Duane Allman formed the Allman Brothers Band in 1969, and are credited with helping create the sound and genre of Southern rock in the 1960s and 1970s.

Betts composed and sung the band’s biggest song, “Ramblin’ Man.” Initially, he created the song with the intention of having another artist sing it.

“I was going to send ‘Ramblin’ Man’ to Johnny Cash,” Betts stated in 2020, later adding that he “thought it was a great song for him.”

“But everyone liked the song. Even my father enjoyed the song before we recorded it or anything. And I’m thinking I’ll email this to Johnny Cash and see if he wants to perform it,” he added. “The producer (Johnny Sandlin) mentioned that we needed another song for the record and asked if I had any. I explained, ‘Well, I got one, but I was going to send it to Nashville for Cash to record.’ He said, ‘Let’s hear it. And then, ‘No! We gotta do it.'”

Betts also wrote the popular Allman Brothers songs “Blue Sky” and “Jessica.”

Duane Allman died in a motorcycle accident in 1971, and Oakley died in a motorcycle crash the following year. Betts and Gregg Allman became the band’s leaders, but creative disputes and substance misuse prompted the group to split up and reform several times.

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Dickey Betts, Co-Founder Of The Allman Brothers Band, Dead At 80

Cameron Crowe, then 16, followed the Allman Brothers Band on tour in 1973 for a Rolling Stone cover story that would later serve as the basis for Crowe’s Oscar-winning 2000 film “Almost Famous.” In 2017, Crowe described Billy Crudup’s key rock star character as “a tribute” to Betts.

In an email to CNN later that day, Crowe referred to Betts as “a guitarist for the ages, the musical glue that held together The Allman Brothers Band for many years.”

“Dickey’s quiet warmth, and his timeless contribution to American music was a big inspiration for our film,” said the writer-director.

Betts quit the Allman Brothers Band in a widely publicized separation in 2000. While the band continued to tour for nearly 15 years and issued one more studio album, Betts performed with his Great Southern ensemble, which included his son Duane, and released another studio album of new songs. Betts retired in 2014.

Also on Friday, the Allman Brothers Band issued an official statement, stating that Betts’ “extraordinary guitar playing alongside guitarist Duane Allman created a unique dual guitar signature sound that became the signature sound of the genre known as Southern Rock.”

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Rolling stone – VOR News Image

Dickey Betts, Co-Founder Of The Allman Brothers Band, Dead At 80

“He was passionate in life, be it music, songwriting, fishing, hunting, boating, golf, karate or boxing,” the statement went on to say. “Dickey was all in on and excelled at anything that caught his attention.”

When asked what he enjoyed most about music, Betts told the Sarasota Herald Tribune in 2020 that it was the impact it had on his listeners.

“I like the crowds mainly, and what the music did for them,” he went on to say. “They enjoyed the music more than I did. I just love how the crowd can drift off into another universe during a concert.”

SOURCE – (CNN)

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Taylor Swift Drops 15 New Songs On Double Album, ‘The Tortured Poets Department: The Anthology’

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NEW YORK — Could there be a Taylor Swift new album release without any added surprises?

No.

On Friday, the pop star released her 11th album, “The Tortured Poets Department,” which is an amalgamation of her previous work and reflects the artist who, at the height of her powers, has spent the last few years re-recording her life’s work and touring it, filtered through synth-pop anthems, breakup ballads, provocative and matured considerations.

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Taylor Swift Drops 15 New Songs On Double Album, ‘The Tortured Poets Department: The Anthology’

But it was midnight. At 2 a.m. Eastern, she released “The Tortured Poets Department: The Anthology,” which included 15 new songs.

“I’d written so much tortured poetry in the past 2 years and wanted to share it all with you, so here’s the second installment,” Swift wrote in an Instagram caption. “And now the story isn’t mine anymore… it’s all yours.”

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Taylor Swift Drops 15 New Songs On Double Album, ‘The Tortured Poets Department: The Anthology’

The songs are a natural continuation of the first half of the album, with many returning to her “evermore” and “folklore” style, aided by her partner Aaron Dessner.

Swift has surprised her fans before, and she has surely done so with a surprise album release. A few months after “folklore” was released in 2020, she revealed that “evermore” will be available at midnight on the same day. Speaking of midnight, she released a “3am” edition of “Midnights” with seven new tracks in 2022, just a few hours after the original release.

Taylor Swift’s album “The Tortured Poets Department” is now available.

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Taylor Swift Drops 15 New Songs On Double Album, ‘The Tortured Poets Department: The Anthology’

Music Writer Maria Sherman describes it as “an amalgamation of an artist who has spent the last few years re-recording her life’s work and touring its material, filtered through synth-pop anthems, breakup ballads, provocative and matured subject matter.”

Swift revealed a surprise two hours after the album’s release: 15 more tracks.

Swift’s first original album since her record-breaking Eras Tour debuted last year.

SOURCE – (AP)

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AI Model Aitana Lopez “Racks Up” Over 300K Instagram Followers

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AI model Aitana Lopez
AI :odel Aitana: The Clueless Agency

Artificial intelligence (AI) is nearly ubiquitous, occupying video and audio environments. In recent years, the K-pop music industry has used deep-fake technology to create groups that resemble actual individuals. Now meet Aitana, Spain’s first AI model.

Eternity and Mave, virtual female groups developed using artificial intelligence, have blurred the barriers between entertainment and technology. Whether we like it or not, these accelerating and frightening shifts are here to stay.

AI has recently made influencers one of its goals. Aitana Lopez, a 25-year-old AI-powered influencer from Spain, is a pioneer in the field. Switching lanes to her Instagram, @fit_aitana will strike you with eerie realism, as her “virtual soul” has deliberately developed a personality that is exceptionally lifelike and resembles the presence of a real-life model.

Her Instagram account already has over 300,000 followers.

Aitana, created by Ruben Cruz, the creator of AI modeling business The Clueless, is a an AI model.

According to Euronews, Cruz’s breakthrough idea was fueled by the agency’s struggle to form genuine business relationships with real-life influencers. “Many projects were put on hold due to problems beyond our control,” the Clueless creator stated.

The Clueless describes Aitana, who is 25 years old, as a “strong and determined woman, independent in her actions and generous in her willingness to help others”. The AI model is also described as a Scorpio with a passion for video games and a commitment to fitness. Her vibrantly crafted design highlights Aitana as a standout with a multifaceted personality.

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Designers working on Aitana’s images at the agency.The Clueless Agency

The Clueless Agency describes the AI influencer with eye-catching pink hair as an outgoing persona with “complicated humour and self-centeredness.”

The AI-powered “gamer at heart and fitness lover” was born on December 11, 1998. Her Instagram photos depict a digitally produced universe that reinforces the notion that she is engaging in real-world activities.

Following her trendsetting debut, the AI agency unveiled her other virtual companion, The Clueless’ second AI model, Maia Lima.

Similar to the controversy and criticism surrounding K-pop’s experimental experimentation, the rise of AI influencers has pushed unrealistic beauty standards.

While it is possible to focus on current technological advancements, this side of the virtual story is not without concerns for the future.

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