XIANGTAN, China – The 2025 Hunan Red Tourism and Culture Festival & the 4th Xiangtan Tourism Development Conference was held in Shaoshan County, Xiangtan City of Hunan Province from July 10 to 11. Centring on the theme of “Aspiring to Shaoshan・Meeting in Hunan for the Future”, the event carefully planned two main activities: the “Motherland is So Beautiful” Poetry Recital and the opening ceremony of the conference.
Xiangtan is an important part of the Changsha-Zhuzhou-Xiangtan Metropolitan Circle. Located at the transportation hub in central China, it has a long history of more than 1,500 years, giving birth to many cultural celebrities in modern times.
Including Jiang Wan, a famous prime minister of the Shu Han Dynasty, Zeng Guofan, an important minister in the late Qing Dynasty, Qi Baishi, a world cultural celebrity, as well as Wang Kaiyun, Yang Du and Xiao San. It is an important source of Huxiang culture.
In the first half of the year, Xiangtan City experienced a 7.3% increase in domestic and foreign tourists, with a corresponding 10.8% rise in total tourism revenue. The activities at major scenic spots in the city are distinctive and complementary, promoting the integration of culture and tourism through innovative experiences that bring unforgettable journeys to tourists.
By national and provincial festivals and events such as the Red Expo, Red Tourism and Culture Festival, and Tourism Development Conference, Xiangtan has launched cultural and tourism benefit activities, including consumption festivals and music festivals, dedicated to brand communication and consumption promotion.
It held activities such as the Hunan-Shanghai Cooperation Exchange Conference and Shaoshan Special Promotion Conference, and the Shaoshan Red Culture and Tourism Investment Promotion Conference in the Guangdong-Hong Kong-Macau Greater Bay Area.
It has also organised cultural and tourism enterprises and institutions to participate in expositions and promotion conferences, deepened regional cooperation, and effectively expanded markets in the Guangdong-Hong Kong-Macau Greater Bay Area, Jiangsu, Zhejiang and Shanghai.
