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Dbrand Is Suing Casetify For Ripping Off Its Teardown Designs

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Dbrand, the device skin business notorious for mocking brands such as Sony and Nintendo, is fighting its legal struggle. The firm is suing Casetify for openly stealing Dbrand’s Teardown device skins and covers, designed to look like the internals of whichever phone, tablet, or laptop you purchased. (It’s also releasing some new X-Ray skins on the same day it announces the lawsuit.)

Dbrand first introduced its Teardown items in 2019 in collaboration with JerryRigEverything (Zack Nelson), a YouTuber who disassembles new electronics and sometimes modifies them transparently.

Teardown skins and cases give the impression that you’ve disassembled your device and slapped on a transparent backing when it’s merely a vinyl decal or a case that you slip your phone into.

Even while applying a decal on the back of your phone is rather simple, a significant amount of effort goes into creating the designs. Dbrand must thoroughly disassemble the gadgets for which it wishes to create a Teardown design, whether an iPhone 15, an iPhone 14, a Google Pixel 8, a MacBook Pro, or a Galaxy Z Flip 5.

It then uses commercial-grade equipment to scan its internals and imports the image into editing tools. Before printing, it performs several changes, including eliminating screws, ribbon cables, and wires, as well as relocating some of the components around to ensure the design fits on the back of the phone, laptop, or tablet.

Casetify is said to have taken all of this work and used it on its phone cases. Casetify removed the offending case lineup from sale on its website within 24 hours of Dbrand’s complaint being made public, claiming it has “always been a bastion of originality.”

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Dbrand Is Suing Casetify For Ripping Off Its Teardown Designs

It all began when Casetify released a similar line of phone cases called Within Parts, which features an image of the components within your phone on the outside. However, users observed that something was off about the designs. In March, a user on X (previously Twitter) pointed out that Casetify appeared to be repeating the same image of the same internals across numerous phone models, implying that they could have truly depicted the insides of each handset for which they were offered.

Dbrand pointed up Casetify’s apparent blunder in a video posted to X, demonstrating how Casetify appeared to have reused the identical design across Apple, Samsung, and Google smartphones, with the caption “iNsiDe PaRtS.” Dbrand has returned with a new collection of transparent-style phone covers dubbed Inside Out, just months after posting its reaction to Casetify.

This time, the graphics match the devices for which the covers are designed, and Dbrand believes this is because Casetify stole its designs. Dbrand, on the other hand, claims Casetify attempted to conceal the copycats by rearranging elements of the designs to make them appear somewhat different. (An example of this can be seen in the movie posted above.)

There’s also some substantial evidence to back up Dbrand’s claims. Dbrand discovered several Easter eggs hidden within its designs on Casetify’s Inside Out goods. This features the “R0807” tag, which refers to Dbrand’s claim as a robot-run brand, and the JerryRigEverything catchphrase “glass is glass and glass breaks.”

dbrand

Dbrand Is Suing Casetify For Ripping Off Its Teardown Designs

Dbrand discovered Casetify allegedly replicated 117 different designs, down to the many digital changes it made to the photographs, after analyzing the images of the cases on Casetify’s website — and even ordering several to validate its suspicions. Dbrand claims to have registered copyrights for all of these items, which were all registered before Casetify’s product launch.

“If CASETiFY had simply created their own Teardown-esque design from scratch, we wouldn’t have had anything to take issue with,” Dbrand CEO Adam Ijaz tells The Verge. “We have no doubt that dbrand owns the concept of disassembling phones and scanning them. The truth is that they reused our previous designs for their products, then went to considerable pains to disguise their unauthorized use of our work.”

Instead of issuing a cease-and-desist order, Dbrand has filed a federal action against Casetify in Canadian courts, where the company is domiciled, demanding eight figures in damages. It also didn’t provide Casetify any notice, which resulted in the cases in question being removed from the Casetify website within 24 hours of the lawsuit being made public. An archived version is still available via the Wayback Machine.

“We are currently investigating a copyright allegation against us,” Caseify writes on X. “We have immediately removed all the designs in question from all platforms.” In addition, the corporation says it is investigating a DDOS attempt that “disrupted” its website “when the allegation surfaced.”

dbrand

Dbrand Is Suing Casetify For Ripping Off Its Teardown Designs

Dbrand is also launching a new set of X-ray skins across its entire portfolio today, which differ from the Teardown ones in that they’re black and white, captured at 50-micron resolution by a lab called Haven Metrology, and show details that would not be visible simply by removing the back cover of a phone, laptop, or gaming handheld.

While Ijaz says he doesn’t want anyone to think the lawsuit is a money grab, the release of the new skins doesn’t appear to be a coincidence; JerryRigEverything’s video about the lawsuit prominently features the new X-Ray skins, and Nelson suggests twice that fans buy one to support legal efforts against Casetify.

SOURCE – (AP)

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Business

Walmart To Acquire Smart TV Maker Vizio For $2.3 Billion In Bid To Boost Its Advertising Business

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Walmart is paying $2.3 billion for smart TV maker Vizio to boost its quickly growing advertising business and compete with Amazon.

If the purchase is completed, Walmart will gain access to Vizio’s SmartCast operating system, allowing the retail juggernaut to offer its suppliers the opportunity to display adverts on streaming devices.

Walmart Connect, which provides marketers with access to Walmart’s large consumer base, has helped the company grow its media and advertising business. Walmart reported on Tuesday that its global advertising business increased by nearly 28% to $3.4 billion last year.

The developments follow Amazon’s announcement last month that it will begin charging Prime members $2.99 per month to keep their films and TV series ad-free, in addition to the $14.99 per month or $139 per year Prime price.

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What does Walmart stand to gain from a television manufacturer?

Vizio’s SmartCast technology has 18 million active accounts and has increased 400% since 2018. The firms claim that Vizio’s platform has over 500 direct advertisers and that ads now account for most of the company’s gross profit.

In recent years, makers of streaming gear, such as Roku and Vizio, have moved their focus to advertising revenue. Vizio established its Vizio Ads business unit in 2019, claiming to be “one of the few connected TV companies with the device penetration, consumer opt-in, and infrastructure to deliver meaningful scale.”

Walmart saw Vizio’s growing consumer base and grabbed the opportunity to develop its Walmart Connect business.

“We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment,” said Seth Dallaire, executive vice president and chief revenue officer at Walmart U.S.

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Who else is ramping up screen advertising?

Other large streamers, such as Netflix and Disney, have embraced the dual model, allowing them to generate revenue from commercials while simultaneously allowing customers to opt-out for a higher charge.

However, in the ever-changing streaming industry, whether consumers are prepared to pay more to see fewer commercials when they already pay subscription fees, frequently for numerous providers, remains to be seen. Many consumers “cut the cord” and ditched cable TV because they were frustrated with their ever-increasing fees.

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How did the companies’ shares fare?

Vizio stock rose about 15% in the afternoon, reaching $10.96 per share.

Walmart’s stock jumped 3.1% to $175.66 per share after exceeding Wall Street’s expectations with its sales and profit on Tuesday.

Roku, one of Vizio’s primary competitors, saw its stock drop 6.4% by midday.

SOURCE – (AP)

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Sacked Twitter Staff In Ghana Finally Get Pay-Off

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X, then known as Twitter, has finally paid out the employees it fired from its African offices more than a year ago, according to the agency that represents them.

Most had just been with the social media network in Ghana’s capital, Accra, for a few months before they were let go in November 2022.

They had threatened to sue X for failing to pay the redundancy money they said they were promised.

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Sacked Twitter Staff In Ghana Finally Get Pay-Off

The corporation has yet to respond.

X previously stated that it had paid ex-employees in full.

Elon Musk, who took over the corporation in 2022, launched a large global workforce layoff, dismissing almost 6,000 individuals. He said he was losing more than $4 million (£3.5 million) daily.

The African contingent, which numbered fewer than 20, had only recently relocated to X’s new office in

Accra after eight months of working from home during the COVID-19 outbreak.

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Sacked Twitter Staff In Ghana Finally Get Pay-Off

Agency Seven, the organisation providing legal representation to the workforce, stated that it had successfully obtained a redundancy settlement and repatriation fees for foreign employees but did not indicate the payout size.

“They are very pleased to finally be able to get their due, put this behind them, and look forward to the future,” Agency Seven Seven spokesperson Carla Olympio told the BBC.

Last year, terminated employees told the BBC that their treatment at X had impacted their mental health and money.

“It’s difficult when it’s the world’s richest man owing you money and closure,” one of them stated.

They claimed they were initially assured that they would be paid to work for one more month while their contracts were being terminated. However, they were instantly shut out of their emails, and no more wage payments were issued.

Since then, the crew has reported a difficult battle for compensation.

Some had migrated from adjacent nations, such as Nigeria. Their contract was terminated, leaving them and their families stuck in Ghana.

In a rare interview with the BBC last April, Mr Musk revealed that the social media powerhouse had 1,500 staff, down from just under 8,000 when he bought the company.

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Sacked Twitter Staff In Ghana Finally Get Pay-Off

When the news of Mr Musk’s extreme workforce reduction broke, he tweeted that laid-off employees received three months’ severance compensation.

However, staff members in the Africa office claim they still need this.

According to Agency Seven Seven, X only started negotiating with the terminated African staff after the BBC publicised the news.

Last year, ex-employees filed a complaint in a California court accusing X of failing to pay at least $500 million in promised severance benefits.

SOURCE – (BBC)

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TikTok Faces European Union Scrutiny For Possible Breaches Of Strict New Digital Rulebook

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Why Buying TikTok Views is the Best Way to Maximize Followers

LONDON — The European Union announced Monday that it is investigating whether TikTok violated the bloc’s harsh new digital standards for cleaning up social media and keeping internet users secure.

The European Commission, the EU’s executive department, said it has “opened formal proceedings to assess” whether TikTok violated the Digital Services Act, which went into effect last year.

The DSA is a comprehensive collection of regulations to keep internet users safe online, including measures to make it easy to flag dangerous or unlawful content such as hate speech, provide users with alternatives to algorithmic suggestions, and prohibit adverts targeting children.

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TikTok Faces European Union Scrutiny For Possible Breaches Of Strict New Digital Rulebook

The commission is looking at whether TikTok is doing enough to address “systemic risks” posed by its design, such as “algorithmic systems” that may promote “behavioural addictions.” It added measures such as age verification software to prevent children from accessing “inappropriate content” may not be “reasonable, proportionate, and effective.”

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TikTok Faces European Union Scrutiny For Possible Breaches Of Strict New Digital Rulebook

“Minor protection is the DSA’s primary enforcement priority. TikTok, as a platform that reaches millions of children and teens, must completely comply with the DSA and plays an important role in the protection of minors online,” said Thierry Breton, the EU’s internal market commissioner, in a news statement. “We are launching this formal infringement proceeding today to ensure that proportionate action is taken to protect the physical and emotional well-being of young Europeans.”

TikTok has “pioneered features and settings to protect teens and keep under 13s off the platform, issues the whole industry is grappling with,” the business stated in a statement. “We’ll continue to work with experts and industry to keep young people on TikTok safe, and look forward to now having the opportunity to explain this work in detail to the Commission.”

The commission also looks into TikTok’s minor privacy policies, ad transparency, and whether researchers can access data.

tiktok

TikTok Faces European Union Scrutiny For Possible Breaches Of Strict New Digital Rulebook

The EU has designated nearly two dozen of the largest internet and social media companies, including TikTok, deserving the most intense scrutiny under the DSA and heavy fines if they fail to comply. The bloc is already probing Elon Musk’s X, formerly known as Twitter, for breaches such as failure to control the dissemination of illicit content.

SOURCE – (AP)

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