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Songs By Taylor Swift, Drake And More Are Starting To Disappear From TikTok. Here’s Why

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NEW YORK — TikTok may appear (or sound) slightly different as you continue to scroll through the app.

Universal Music Group, representing big-name artists such as Taylor Swift, Bad Bunny, and Drake, announced earlier this week that it would no longer allow its music to be played on the app after a licencing agreement between the two firms expired on Wednesday.

Owned by ByteDance, has verified to The Associated Press that the removal of UMG-related music has begun. As of early Thursday, many popular songs have disappeared from the social media platform’s catalogue.

Songs By Taylor Swift, Drake And More Are Starting To Disappear From TikTok. Here’s Why

Removing UMG-licensed music will likely take a few days, but hardcore TikTokers are already witnessing the results. Here’s an overview of where things stand.

What music is being removed from TikTok?

The songs being withdrawn from TikTok are those licenced by UMG, which has a massive reach across the music industry and, as a result, our current digital diet.

“Universal Music Group is literally the largest record label… in the history of the music industry,” stated Andrew Mall, an associate professor of music at Northeastern University. He stated that an “uncountable number of tracks and sounds” would impact TikTok, severely reducing creator possibilities.

TikTok users who signed up on Thursday will see that they can no longer search for many popular songs, including those by Ariana Grande, Justin Bieber, Billie Eilish, and others, under the “sounds” button.

Users will no longer be able to add these songs to the next dance craze or other trending material, and previous videos using UMG-licensed music will be removed. According to a UMG spokeswoman, TikTok will determine whether these existing films are muted or removed outright.

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Songs By Taylor Swift, Drake And More Are Starting To Disappear From TikTok. Here’s Why

Artists can also not share the audio of their UMG-licensed songs on TikTok. If UMG licences the music, it should be muted, according to the representative, who added that the business will safeguard its copyrights.

According to a person familiar with the situation, UMG’s representation of an artist’s tracks may also have an impact on their tour videos. This becomes more problematic if there are numerous songwriters, as it may affect recordings from other labels, according to the person.

Again, total eradication is likely to be a process. TikTok users may still be able to access some UMG music on Thursday, for example, and existing videos may take several days to be muted or removed.

How did we get here?

The licensing deal between UMG and TikTok expired after the two businesses could not reach a new agreement, prompting heated confrontations.

In a statement to artists and songwriters on Tuesday, UMG stated that it has pressed TikTok on three issues: “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.”

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Songs By Taylor Swift, Drake And More Are Starting To Disappear From TikTok. Here’s Why

UMG stated that TikTok suggested paying its artists and songwriters at a fraction of the rate other major social platforms paid and that TikTok accounts for just approximately 1% of its total revenue. The music giant also criticised TikTok’s promotion of AI song creation, which UMG claims endangers human musicians, as well as the platform’s history of hate speech, intolerance, bullying, and harassment.

TikTok responded to UMG’s concerns, stating that it has negotiated “artist-first” agreements with every label and publisher.

“It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters,” the founder of TikTok remarked.

WILL IT LAST?

Despite the expiration of the licencing agreement, observers note that UMG and TikTok are still in the midst of negotiations, which are unlikely to last forever.

“We have watched this movie before. “It’s a wonderful, theatrical standoff between two major corporations… who want to assert their authority on the landscape,” said Ted Cockle, former head of UMG’s Virgin EMI Records and current music advisory firm Mussel Music Management.

Users will most certainly find methods to cope in the meantime, according to Cockle, but he and others doubt that such a standoff would last long, pointing out that cooperation between UMG and TikTok benefits both parties greatly. According to Mall, gaps in other licencing agreements in the twenty-first century’s digital era have often lasted only a day to a few months.

There will likely be additional pressure from TikTok producers, artists, and fans.

“This is a platform that’s really important for artists,” said Alexandra J. Roberts, a Northeastern University law and media professor. “It may not have a significant impact on established musicians, but others will lose cash streams. And I believe we will see frustrated fans, correct? Users who don’t understand or are enraged by the fact that they can’t utilise, access, or interact with some artists’ work.”

Representatives for numerous UMG-licensed artists, including Taylor Swift, Bad Bunny, SZA, Drake, Ariana Grande, and Billie Eilish, did not immediately respond to The Associated Press’s requests for comment.

Mall emphasised the repercussions of removing music from social media platforms such as TikTok, especially for emerging musicians. In this case, UMG and its established major musicians will probably perform “just fine,” he claimed, but “smaller labels, smaller artists (couldn’t) afford to do something like this.”

Content writers and marketing gurus are already planning to pivot as needed. Jessica Henig, founder and CEO of music marketing business Unlocked Branding, which works on campaigns with UMG-licensed music, said it could be better, but her team has become accustomed to dealing with delays in the social media scene.

Still, Henig, who previously led influencer marketing at Virgin EMI, believes time will tell.

“If this is going to be a longevity thing, then we might have a different conversation,” she told me.

SOURCE – (AP)

 

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

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Royal Bank of Canada Sacks CFO Over Company Romance

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The Royal Bank of Canada, the country’s largest bank, has removed Chief Financial Officer Nadine Ahn following a probe into a personal relationship she allegedly had with another employee, according to the NDTV.

Ms Ahn joined Royal Bank in 1999 and worked in treasury, risk, investor relations, and other financial responsibilities before becoming CFO in September 2021.

In a press release on April 5, the bank stated that it became aware of ”allegations” against Ms Ahn and initiated an investigation. It discovered she breached its code of conduct by having a ”undisclosed close personal relationship with another employee, that led to preferential treatment of the employee, including promotion and remuneration increases.

The Royal Bank’s code of conduct states: “While we are all held to the high ethical standards set out in our Values and the Code, those of us who are people managers are accountable for leading by example,” which includes “being respectful, transparent, and fair in all relationships.”

Violation of Royal Bank’s code of conduct

Though the investigation absolved both workers of any malfeasance involving the bank’s financial statements, it stated that, despite the lack of financial impropriety, the bank saw her acts as a violation of its code of conduct.

As a result, both employees had their jobs terminated, according to the Royal Bank.

According to The Globe and Mail, the other employee is Ken Mason, a vice president and head of capital and term funding at RBC with 23 years of experience. Katherine Gibson, the bank’s senior vice president of finance and controller, has been designated temporary CFO while the hunt for a permanent successor continues.

An RBC spokesperson said “in her new role, Ms Gibson will bring a wide range of experience leading global teams and major strategic enterprise initiatives, including a deep understanding of business drivers and growth opportunities across several areas of the bank,” RBC stated.

Bank of Canada Ponders Rate Drop

Meanwhile, Governor Tiff Macklem of the Bank of Canada told Senators that it is coming closer to being able to begin reducing interest rates from their current 23-year highs.

Macklem told the Senate Banking Committee that inflation was falling and Canadians wanted to know when the central bank would begin decreasing interest rates.

“The short answer is we are getting closer,” he went on to say.

Canada’s annual inflation rate in March was 2.9%, slightly higher than the previous month. The Bank of Canada has set a 2% inflation objective.

Inflation has remained below 3% since January, in keeping with the central bank’s prediction for the first half of 2024, with carefully watched core consumer price indicators also falling steadily.

“We are seeing what we need to see, but we need to see it for longer to be confident that progress toward price stability will be sustained,” he said.

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Google, Justice Department Make Final Arguments About Whether Search Engine Is A Monopoly

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Washington — Google’s dominance as an internet search engine is an illegal monopoly supported by the tech giant’s annual spending of more than $20 billion to lock out competition, Justice Department lawyers contended after a high-stakes antitrust case.

Conversely, Google claims its success stems from its quality and capacity to offer the results that customers seek.

The United States government, a coalition of states, and Google all submitted their closing arguments in the 10-week lawsuit to U.S. District Judge Amit Mehta, who must now rule whether Google violated the law by preserving a monopoly status in search.

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AP – VOR News Image

Google, Justice Department Make Final Arguments About Whether Search Engine Is A Monopoly

Much of the lawsuit, the largest antitrust trial in over two decades, has focused on how much Google’s strength stems from partnerships with firms such as Apple to make Google the default search engine preloaded on iPhones and laptops.

At trial, evidence revealed that Google spends over $20 billion annually on such contracts. According to Justice Department lawyers, the large payment demonstrates how crucial it is for Google to establish itself as the default search engine and prevent competitors from gaining a foothold.

Google says that clients can readily switch to other search engines if they choose but always prefer Google. Companies like Apple testified at trial that they work with Google because they believe its search engine is superior.

Google also claims that the government defines the search engine market too narrowly. While it has a commanding lead over rival general search engines such as Bing and Yahoo, Google claims it faces even more fierce competition when customers conduct focused searches. For example, the internet titan claims buyers are more inclined to search for things on Amazon than Google, vacation planners may search on AirBnB, and hungry eaters may search for a restaurant on Yelp.

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AP – VOR News Image

Google, Justice Department Make Final Arguments About Whether Search Engine Is A Monopoly

Google has also stated that social media businesses such as Facebook and TikTok are formidable competitors.

During Friday’s discussions, Mehta questioned if some other companies were in the same market. He explained that social media companies can make ad money by presenting advertising that fits consumers’ interests. However, he stated that Google has the potential to display advertising in front of users in direct response to inquiries they enter.

“It’s only Google where we can see that directly declared intent,” Mehta said.

Google’s attorney, John Schmidtlein, responded that social media companies “have lots and lots of information about your interests, which I would say is just as powerful.”

The corporation has also said its market dominance is precarious as the internet constantly reinvents itself. Earlier in the trial, it was shown that many experts previously believed that Yahoo would always remain dominating in search. It was reported that younger tech users sometimes refer to Google as “Grandpa Google.”

While Google’s search services are free for customers, the business makes money from searches by selling adverts that appear alongside a user’s search results.

During Friday’s remarks, Justice Department attorney David Dahlquist stated that Google could raise ad income by increasing the number of inquiries submitted until around 2015, when inquiry growth stagnated, and they needed to make more money per search.

The government claims that Google’s search engine monopoly enables it to charge unduly high fees for advertising, which eventually trickle down to consumers.

“Price increases should be limited by competition,” Dahlquist stated. “It should be the market deciding what the price increases are.”

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AP – VOR News Image

Google, Justice Department Make Final Arguments About Whether Search Engine Is A Monopoly

According to Dahlquist, internal Google records demonstrate that the business, without any meaningful competition, began altering its ad algorithms to occasionally offer customers with inferior search ad results to raise income.

Schmidtlein, Google’s lawyer, stated that the record demonstrates that its search ads have become more effective and useful to customers, rising from a 10% click rate to 30%.

Mehta has yet to say when he will rule, although it is expected to take many months.

If he decides that Google breached the law, he will set up a “remedies” phase of the trial to assess what should be done to increase competition in the search engine industry. The administration has yet to state what type of remedy it will pursue.

SOURCE – (AP

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FTC Investigating TikTok Over Privacy And Security

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Understanding What Happens When You Buy TikTok Followers

The Federal Trade Commission is looking into TikTok’s data and security procedures, two individuals told CNN on the condition of anonymity.

The investigation adds to the social media platform’s already difficult situation, which includes the possibility of a US ban or forced divestment from its Chinese parent firm.

According to reports, the FTC is investigating for allegedly violating the Children’s Online Privacy Protection Rule. This rule requires corporations to notify parents and acquire consent before collecting data from children under the age of 13.

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FTC Investigating TikTok Over Privacy And Security

According to the sources, the agency is also looking into whether they violated a provision of the FTC Act that forbids “unfair or deceptive” business practices by denying that user data may be accessible by individuals in China.

According to one of the sources, the FTC may file a lawsuit against TikTok or reach an agreement with the firm over the coming weeks. Politico reported on the investigation earlier.

When contacted about the probe, FTC Director of Public Affairs Douglas Farrar said, “No comment.”

TikTok did not immediately respond to a request for comment.

The FTC investigation comes as they faces an existential threat in the US. A bipartisan coalition in the US House of Representatives voted earlier this month to adopt legislation mandating that ByteDance distribute TikTok or face a ban in US app stores.

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FTC Investigating TikTok Over Privacy And Security

The law is before the Senate, and President Joe Biden said he will sign it if it reaches his desk. On the other hand, Senate leaders have signaled that they are taking a cautious approach, which may result in delays or perhaps the failure of the House plan.

ByteDance, a Chinese corporation in control of the short-form video company, has denied claims that US citizens using its app pose a threat to national security. TikTok, which does not operate in China, claims that the Chinese government has never obtained US customer data.

According to cybersecurity experts, Chinese laws force ByteDance to assist with the country’s intelligence demands, which, given ByteDance’s ownership of TikTok, could theoretically jeopardize the privacy of US users. To address this risk, TikTok has kept its US user data on cloud servers operated by US tech giant Oracle, as well as implemented internal policies that prevent non-US staff access.

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FTC Investigating TikTok Over Privacy And Security

TikTok admitted to Congress in 2022 that staff headquartered in China could access US user data, following BuzzFeed News’ story that year that ByteDance employees had obtained that information on multiple instances. In his initial appearance before Congress last year, TikTok CEO Shou Chew admitted that many ByteDance workers were fired for spying on specific US journalists as part of a “misguided attempt” to find leakers within the company.

SOURCE – (AP)

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