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Gmail Revolutionized Email 20 Years Ago. People Thought It Was Google’s April Fool’s Day Joke

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SAN FRANCISCO — Gmail Revolutionized Email 20 Years Ago. Larry Page and Sergey Brin, co-founders of Google, enjoyed conducting pranks so much that they began releasing absurd ideas every April Fool’s Day shortly after founding the company more than a quarter century ago. One year ago, Google advertised a job posting for a Copernicus research center on the moon. Another year, the corporation stated it intended to launch a “scratch and sniff” capability on its search engine.

The jokes were so persistently ridiculous that people learned to dismiss them as yet another example of Google’s mischief. That’s why, on April Fool’s Day, Page and Brin decided to reveal something no one could have predicted 20 years ago.

It was Gmail, a free service with 1 gigabyte of storage per account, which seems insignificant in an era of one-terabyte iPhones. However, it sounded like an absurd amount of email capacity back then, enough to hold approximately 13,500 emails before running out of space, compared to only 30 to 60 emails in the then-leading webmail services run by Yahoo and Microsoft. This translated to 250 to 500 times greater email storage space.

Aside from the quantum leap in storage, Gmail included Google’s search capability, allowing users to easily recover a nugget from an old email, photo, or other personal information saved on the site. It also automatically tied together a series of conversations about the same topic, making everything flow like a single discussion.

“The original pitch we put together was all about the three ‘S’s” — storage, search, and speed,” said former Google executive Marissa Mayer, who worked on Gmail and other firm products before becoming Yahoo’s CEO.

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Gmail Revolutionized Email 20 Years Ago. People Thought It Was Google’s April Fool’s Day Joke

It was such a bizarre concept that, immediately after The Associated Press published a report about Gmail late on April Fool’s Day 2004, users began calling and writing the news agency to notify them that Google’s pranksters had deceived them.

“That was part of the appeal: creating a product that people won’t think is real. It transformed people’s conceptions of the types of applications that could be built within a web browser,” former Google engineer Paul Buchheit said in a recent AP interview about his work on Gmail.

It took three years to complete as part of the “Caribou” project, named after a running gag in the Dilbert comic strip. “There was something sort of absurd about the name Caribou, it just made me laugh,” said Buchheit, the company’s 23rd employee. Caribou presently employs over 180,000 people.

The Associated Press knew Google wasn’t joking about Gmail when an AP reporter was summoned from San Francisco to the company’s Mountain View, California, headquarters to witness something worth the trip.

After arriving at a still-developing corporate facility that would eventually become known as the “Googleplex,” the AP reporter was shown into a modest office where Page sat in front of his laptop computer, wearing a mischievous grin.

Page, who was only 31 years old then, went on to show off Gmail’s sleekly designed inbox and how rapidly it ran in Microsoft’s now-retired Explorer web browser. He pointed out that there was no delete button in the main control panel because it was unnecessary given Gmail’s large storage capacity and ease of search. “I think people will really enjoy this,” Page said.

As with so many other things, Page was correct. Gmail currently boasts an estimated 1.8 billion active accounts, each offering 15 gigabytes of free storage, Google Photos, and Google Drive. Even while that’s 15 times more storage than Gmail first provided, more is needed for many users, who rarely see the need to erase their accounts, as Google anticipated.

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Gmail Revolutionized Email 20 Years Ago. People Thought It Was Google’s April Fool’s Day Joke

Google, Apple, and other corporations now profit from selling additional storage capacity in their data centers as a result of the digital hoarding of email, images, and other stuff. (Google charges between $30 and $250 per year for 200 gigabytes of storage and 5 terabytes). The existence of Gmail also explains why other free email services and internal email accounts used by people at work provide significantly more storage than was anticipated 20 years ago.

“We were trying to shift the way people had been thinking because people were working in this model of storage scarcity for so long that deleting became a default action,” Buchheit told me.

Gmail was a major changer in various ways, including serving as the first building stone in the growth of Google’s online empire outside its still-dominant search engine.

Following Gmail came Google Maps and Google Docs, which included word processing and spreadsheet apps. Then came the acquisition of video site YouTube, followed by the release of the Chrome browser and the Android operating system, which powers the majority of the world’s smartphones. With Gmail’s open objective to scan email content to better understand users’ interests, Google also made it clear that digital spying to sell more advertising would be part of its expanding ambitions.

Despite its instant popularity, Gmail began with a limited scope since Google only had adequate computational resources to accommodate a small number of users.

“When we launched, we only had 300 machines, and they were really old machines that no one else wanted,” Buchheit recalled, laughing. “We only had enough capacity for 10,000 users, which is a little absurd.”

gmail

Gmail Revolutionized Email 20 Years Ago. People Thought It Was Google’s April Fool’s Day Joke

However, the scarcity generated an air of exclusivity around Gmail, resulting in the intense desire for elusive invitations to sign up. Invitations to open a Gmail account used to sell for $250 each on eBay. “It became a bit like a social currency, where people would go, ‘Hey, I got a Gmail invite, you want one?'” Buchheit told me.

Although signing up for Gmail became easier as more of Google’s huge data centers went online, the business started accepting all new users when it opened the floodgates as a Valentine’s Day gift to the world in 2007.

A few weeks later, on April Fool’s Day 2007, Google announced a new tool called “Gmail Paper” that allows customers to have Google print off their email archive on “94% post-consumer organic soybean sputum” and then have it delivered to them via the Postal Service. Google was genuinely joking at the time.

 

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

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Top 6 SaaS Marketing Agencies in 2024: Drive Growth, Leads & Revenue

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Top 6 SaaS Marketing Agencies in 2024 Drive Growth, Leads & Revenue

We can help you achieve your goals whether you want to increase organic traffic, drive qualified leads, or increase revenue with SaaS growth marketing agencies. This article provides a list of the top 6 SaaS marketing agencies to help you reach your goals and achieve the results you desire.

Our discussion will focus on their services and how they can assist your business in achieving its goals. So, let’s dive into it.

Why Should You Choose a SaaS Marketing Agency?

If you are a business owner, you know the importance of a successful marketing strategy.

It is important to consider several factors when choosing the right SaaS marketing agency for your business.

The most important ones are as follows:

1. Experience & Reputation – You should look for a SaaS marketing agency that has proven success growing similar businesses to yours in the past. Find an agency that has worked with similar businesses in the past with proven success stories.

2. Services They Offer – The services of your chosen SaaS marketing agency should align with your goals and objectives. Does the agency offer content creation or SEO services? Does the agency have experience with social media campaigns?

3. Cost – Choosing a SaaS marketing agency is an important decision. You should make sure you are getting value for your money by understanding what each service entails before signing a contract.

4. Communication & transparency – Select a marketing agency that understands your needs and communicates transparently about what can be achieved within your budget. Additionally, ensure they provide regular updates on your campaign’s progress.

Here are some of the best agencies to consider collaborating with.

Here are the six best B2B SaaS marketing agencies to work within 2024 based on their track records

1. Omnius

With inbound marketing, Omnius helps SaaS and Fintech businesses generate steady flows of new organic leads and customers.

This agency helps SaaS owners achieve business goals by creating content that ranks and educates their ICPs about the product.

Additionally, Omnius maintains all operations (content writing, design, and SEO) under one roof, so businesses do not have to worry about micromanaging the process.

In addition to a systematized management process, all operations are transparent, including:

  • Updates in real time,

  • weekly reports,

  • and publishing dates, so you can plan the rest of the marketing activities.

What Services Does Omnius Provide You With?

Omnius offers a comprehensive range of holistic services, including:

  • Content Marketing – Bringing qualified traffic that converts to your website by creating engaging and product-led text and video content.

  • SEO – Omnius assists in building healthy growth focused on ROI by solving the technical aspects of SEO and identifying the money keywords.

  • UI/UX Design – We build frictionless, functional user experiences by combining 10+ years of SaaS experience with deep research and the latest design trends.

  • Web development – Omnius builds high-performance websites by combining the latest web development practices.

With Omnius, innovative enterprise and startup companies like TextCortex, Myos, Glorify, Tapni, Skylead, Glorify, etc., have benefited from organic traffic growth and qualified leads.

Pricing

Please use the contact form to obtain more information about Omnius’ services and pricing.

Prices for Omnius services vary according to the type of service you require.

2. Writing Studio

With 80+ writers and 15+ editors on staff, Writing Studio offers all types of writing services.

Their writing services cover various industries, including accounting, architecture, B2B business, etc.

What Services Does Writing Studio Provide You With?

The Writing Studio provides a wide range of writing services, including:

  • Blog post-writing services – provide valuable information about your product to current and potential customers.

  • Ebook writing – Providing your customers with various ideas and information that is easy to read and available in various formats.

  • Product description writing – Develop concise and engaging product descriptions to solve customers’ problems and increase conversions.

  • Script, technical writing – We provide a wide range of writing services, such as video scripts, technical information, web content, newsletters, etc.

Pricing

There are three types of paid plans offered by Writing Studio:

3. Animalz

Content creation is a specialty of Animalz, a marketing agency.

As with Omnius, their content marketing services focus on creating content and optimizing your website to establish your business as an authority in the field.

Animalz provides content marketing services to enterprises, startups, and venture capital firms.

What Services Does Animalz Provide You With?

Animalz offers the following services:

  • SEO consulting – Services include content audits, keyword research and planning, and site structure audits.

  • Brand awareness – Creating articles, conference presentations, and partnership-based content to promote your brand.

  • Lead generation – Creating landing pages, ebooks, and whitepapers that attract and generate new leads for the company.

  • Product marketing – Producing case studies, knowledge-based articles, and video scripts that promote your products.

  • Promotion and distribution – Create engaging social media posts and email copy to attract backlinks and increase distribution.

Pricing

The pricing information offered by Animalz depends on demand, and you can obtain it by contacting the company.

4. Codeless

Codeless provides SEO strategy, content writing, design, and video content creation to maximize your return on investment.

Their primary focus is creating informative, high-quality articles that rank well on search engines.

What Services Does Codeless Provide You With?

Codeless provides SEO and content services that include:

  • SEO strategy consulting – Provides suggestions and advice for improving the search engine optimization of your website content.

  • Keyword research and topic ideation – Find keywords related to your business and discover topics to write about.

  • SERP analysis and optimization – Provides content planning, content optimization, plagiarism detection, and draft review services.

  • Account management – We provide you with an expert that will manage all your content publishing activities within any CMS or tool that you may be using.

Pricing

Clients can choose from three different plan packages offered by Codeless:

5. Kalungi

Founded in 2010, Kalungi is an on-demand B2B SaaS marketing agency.

The Kalungi content marketing services are designed specifically for entrepreneurs without marketing expertise or who require more time to develop a content marketing team.

B2B SaaS growth can be divided into three stages:

  • Coach – for companies between $0-1M ARR

  • Start – for companies between $1M-10M ARR

  • Scale – for companies between $10M-100M ARR

  • Profit – for companies over $100M ARR

What Services Does Kalungi Provide You With?

To create fully engaging and optimized processes for success, Kalungi helps businesses with:

  • Content strategy

  • Design and rebranding

  • Marketing automation and operations

  • List building

  • Account-based marketing (ABM)

  • SEO

  • Partnerships

  • Analyst relations

Pricing

Kalungi’s plans are not fixed and depend on the company’s needs since they work with four types of companies.

6. Vajra Global

Vajra Global is a digital marketing agency that specializes in the digital space and provides a wide range of digital marketing services.

In 2016, the company was founded in India and provides businesses with various services, including digital marketing, web development, analytics, and tracking.

Whether you are seeking to increase brand awareness or improve conversion rates, Vajra can help you achieve your business goals.

What Services Does Vajra Global Provide You With?

To help your business grow online, Vajra Global offers a complete package of services, including:

  • SEO strategy

  • Content and Social media marketing

  • Email and LinkedIn marketing

  • PPC

  • Web design and development

  • UI/UX & Graphic design

  • Video production

  • Marketing Analytics

Pricing

For more information about Vajra’s pricing plans, please contact them using the form.

Wrapping Up

In 2024, you can work with some excellent SaaS marketing agencies.

Your choice of marketing agency will depend on your marketing needs, what you wish to focus on, and what results you wish to achieve.

Would you like to learn more about how SEO and content marketing can help your SaaS business grow from zero to one hundred thousand users in a short period?

Contact us for a free consultation, and we will be glad to answer all your questions and explain how you can start generating leads using our Product-led approach.

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Best Free Email Marketing Tools for 2024: Boost Your Campaigns Affordably

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Best Free Email Marketing Tools for 2024 Boost Your Campaigns Affordably

Introduction to Email Marketing Tools

You can reach and engage your audience effectively through email marketing in today’s digital age. Any business owner, marketer, or blogger must have access to reliable email marketing tools in order to build and maintain relationships with their subscribers and customers. Many businesses, especially startups and small enterprises, seek free alternatives that offer essential features without breaking the bank, despite the numerous paid options available.

Why Use Free Email Marketing Tools?

In order to establish an online presence and increase the number of customers, businesses can benefit from free email marketing tools. With these platforms, you can create professional-looking campaigns, automate processes, and analyze performance metrics at a fraction of the cost of premium platforms.

Criteria for Choosing Email Marketing Tools

To ensure that a free email marketing tool meets your business’ needs, it is important to consider several factors:

Pricing

  • Comparing the free and paid plans will help you understand its limitations.

Features

  • Analyze the features provided, such as email templates, automation, segmentation, and analytics.

User Interface

  • The interface must be user-friendly in order to facilitate navigation and the creation of campaigns.

Integration Options

  • Make sure the tool can be integrated with your existing software stack (e.g., CRM systems, eCommerce platforms).

Top 11 Free Email Marketing Tools

Let’s explore some of the best free email marketing tools available today:

  1. Mailchimp

  2. Sendinblue

  3. MailerLite

  4. Benchmark Email

  5. SendPulse

  6. Moosend

  7. Omnisend

  8. Sender

  9. Mailjet

  10. HubSpot Email Marketing

  11. Zoho Campaigns

Features and Benefits of Each Tool

There are a number of features and benefits associated with each of these tools, which cater to the unique needs and preferences of various businesses. For instance:

  • Mailchimp has intuitive email templates and robust analytics.

  • Sendinblue offers marketing automation and SMS marketing services.

  • MailerLite emphasizes simplicity and ease of use for beginners.

  • Benchmark Email emphasizes A/B testing and responsive design.

  • SendPulse is a single platform that combines email, SMS, and web push notifications.

  • Moosend excels at automating workflows and personalizing them.

  • Omnisend provides omnichannel marketing services.

  • Sender offers advanced reporting and segmentation capabilities.

  • Mailjet offers transactional email capabilities that set it apart from its competitors.

  • HubSpot Email Marketing is seamlessly integrated with other HubSpot products.

  • Zoho Campaigns integrates with a wide range of CRM systems.

How to Get Started with Free Email Marketing Tools

The process of getting started with these tools is usually straightforward. You sign up for an account, import your contacts, and begin creating your first email campaign using the templates and tools provided.

Tips for Maximizing Free Plans

In order to maximize the potential of free email marketing tools, follow these steps:

  • Stay within the limits of your free plan by optimizing your contact list.

  • Send personalized messages with automation to save time.

  • A/B testing can be used to improve the performance of a campaign.

  • Make use of reporting and analytics to refine your strategy.

Paid Plans vs. Free Plans

While free plans offer essential features, upgrading to a paid plan unlocks additional capabilities such as advanced segmentation, unlimited contacts, and advanced automation.

Case Studies: Successful Use of Free Email Marketing Tools

In recent years, companies have achieved remarkable results using free email marketing tools. For instance, a startup used Mailchimp’s free plan to grow its subscriber base by 200% within six months, resulting in increased sales and customer engagement.

Future Trends in Email Marketing

It is clear that the future of email marketing is bright, with trends such as AI-driven personalization, interactive emails, and enhanced automation shaping the landscape. In order to meet these needs, free email marketing tools will continue to evolve.

Conclusion

If you are looking to establish your digital presence without a significant financial investment, free email marketing tools provide a valuable starting point. Using these tools effectively while staying within budget constraints is possible when businesses carefully evaluate and utilize them.

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Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

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HONG KONG — Apple said it has deleted Meta’s WhatsApp messaging service and Threads social media program from the service Store in China in accordance with Chinese authorities’ requests.

Chinese officials withdrew the apps from the store on Friday, citing unspecified national security concerns.

Their departure coincides with heightened tensions between the United States and China over trade, technology, and national security.

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Wishu – VOR News Image

Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

The United States has threatened to ban TikTok due to national security concerns. However, while TikTok, owned by Chinese technology giant ByteDance, is popular in the United States, apps such as WhatsApp and Threads are not widely utilized in China.

Instead, the texting program WeChat, owned by the Chinese giant Tencent, dominates.

Other Meta apps, like as Facebook, Instagram, and Messenger, remained available for download, however usage of such international apps is prohibited in China due to the country’s “Great Firewall” network of filters, which restricts access to foreign websites like Facebook and Google.

“The Cyberspace Administration of China ordered the removal of these apps from the China storefront based on their national security concerns,” the company stated in a statement.

“We are obligated to follow the laws in the countries where we operate, even when we disagree,” the company added.

Meta didn’t immediately respond.

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Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

Apple, previously the world’s leading smartphone manufacturer, has lost that position to Korean rival Samsung Electronics. The US company has faced headwinds in China, one of its top three markets, with sales falling after Chinese government agencies and state-owned company employees were told not to bring Apple devices to work.

Apple has been expanding its production sites beyond China.

Its CEO, Tim Cook, has been visiting Southeast Asia this week, visiting Hanoi and Jakarta before concluding his trip in Singapore. On Friday, he met with Singapore’s deputy prime minister, Lawrence Wong, and “discussed the partnership between Singapore and Apple, as well as Apple’s continued commitment to doing business in Singapore.”

Apple has vowed to invest more than $250 million to develop its campus in the city-state.

Cook visited with Vietnamese Prime Minister Pham Minh Chinh earlier this week in Hanoi, promising to spend more money on Vietnamese suppliers.

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Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

He also met with Indonesia’s President Joko Widodo. Cook later told reporters that they discussed Widodo’s intention to increase manufacturing in Indonesia, and that Apple will “look at” it.

SOURCE – (AP)

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