Business
Musk Says Twitter To Change Logo To “X” From The Bird in 2024
NEW YORK — Elon Musk announced on Sunday that he intends to replace Twitter’s iconic blue bird logo with a “X.” This would be the most significant alteration since Musk paid $44 billion for the social media network last year.
The owner of Twitter announced his intention to make the transition globally as early as Monday in a sequence of tweets that began shortly after 12 a.m. ET.
Musk posted on his account, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
Given Elon’s lengthy use of the moniker “X,” Allen Adamson, co-founder of marketing consultancy Metaforce, believes the change is not unexpected. In a tweet from late October, the multibillionaire CEO of Tesla stated that “buying Twitter is an accelerant to creating X, the everything app.”
Space Exploration Technologies Corp., also known as SpaceX, is Elon Musk’s rocket business. And in 1999, Musk established X.com, a firm that would later become PayPal, a provider of online banking services.
Elon Tweeted on Sunday, “Not sure what subtle hints gave it away, but I like the letter X.
Elon Musk announced on Sunday that he intends to replace Twitter’s iconic blue bird logo with a “X.”
However, the social media website received harsh criticism for the change made to Twitter.
A significant portion of Twitter’s audience, which has already lost interest in the social media site due to a number of other significant changes Musk has made, will find the shift to be quite perplexing, according to Adamson.
They won’t succeed, he predicted. “It’s a fitting ending to a phenomenal unwinding of an iconic brand and business.”
Elon implemented new curfews on his digital town square earlier this month, which drew harsh criticism for the possibility that it will scare away more sponsors and diminish its status as a trailblazer in culture.
In an effort to increase Twitter revenue, Musk launched a $8 per month premium service earlier this year that has a greater tweet-viewing threshold. Since Musk took control of the business and fired about three-fourths of the staff to cut expenses and prevent insolvency, revenue has fallen drastically.
Linda Yaccarino, a seasoned NBC Universal executive, was appointed by Musk as Twitter’s CEO in May.
Musk and Twitter need to attract advertisers after a large number left Twitter in the early months of his takeover, fearing harm to their brands in the engulfing chaos. Due in part to adjustments Musk made that made it possible for more offensive content to grow and alienated a larger portion of the platform’s audience, advertisers have reduced their expenditure.
Musk claimed that advertising had returned in late April but didn’t give any further details.
Elon’s decision to make a “X” the new Twitter emblem also comes as Twitter encounters fresh opposition from Meta’s recently released Threads programme. For many who were dissatisfied with Twitter, it has been viewed as an alternative.
A text-based version of Instagram, the photo-sharing app from Meta, is being marketed as Threads. According to the business, it provides “a new, separate space for real-time updates and public conversations.”
According to a post on Threads by Instagram CEO Adam Mosseri, 100 million individuals signed up for Threads in the first five days after its introduction.
SOURCE – (AP)
Business
EV Battery Maker Northvolt to Cut Jobs, Delays Factory in Canada
EV Battery maker Northvolt has announced there would be a revised timeline for plant in Canada but did not provide further details. Potential revisions to these projects would be confirmed in the fall.
Northvolt will cut a large number of jobs and sell or seek partners for its energy storage and materials businesses as Europe’s leading battery hope aims to survive by refocusing on its struggling first giga-factory in northern Sweden.
The Swedish manufacturer, which has raised the most capital at US$15 billion of any other unlisted European start-up, has been significantly delayed by issues at its facility located just below the Arctic Circle. Additionally, European carmakers have slowed their plans to transition to electric vehicles.
Northvolt announced on Monday that it would cease production of cathode active materials, sell one site, and instead source materials from Chinese or Korean companies. Additionally, the company will pursue a buyer or partner for its energy storage business, which is located in Gdańsk, Poland.
The group, which is supported by Volkswagen AG, Goldman Sachs, BMW, Siemens, and BlackRock, has been experiencing a cash flow deficit. It has announced that its cost-cutting strategy will “regrettably” involve “some difficult decisions on the size of our workforce,” which is currently at 7,000 employees.
In addition, executives have stated that the construction of three additional gigafactories, which are to be constructed in Sweden, Germany, and Canada in a joint venture with Volvo Cars, will be postponed. However, they have also stated that they will provide additional information regarding the number of employment cuts at a later date.
In late 2021, Northvolt was the first European company to produce a EV battery cell for EVs from a domestic giga-factory. However, the company has encountered difficulty in increasing production rates since then. Its giga-factory in Skellefteå has an annual capacity of 16 gigawatt hours; however, it is currently producing less than 1GWh.
BMW recently terminated a US$2 billion contract with Northvolt and instead awarded it to Samsung SDI of Korea, citing supply constraints. The slow adoption of electric vehicles has resulted in the postponement of the construction of battery facilities in Europe by Korean and Chinese organisations.
Northvolt has also encountered financial difficulties vital for the expansion of production so consequently, the company has been compelled to reduce investments and expenditures.
Northvolt, which initiated its strategic review in July, intends to concentrate on cell manufacturing in Skellefteå, which has prompted concerns regarding the future of its recycling and materials operations.
It is also deliberating on how to proceed with the significant advancement in EV battery technology for energy storage that it announced with sodium-ion batteries. These batteries do not require lithium, cobalt, or nickel, which are materials that companies have been eager to acquire.
Executives stated that Northvolt could continue to advance the sodium-ion technology in collaboration with other manufacturers, despite its pursuit of purchasers or partners for its energy storage business.
Northvolt declared this year that it would establish an electric vehicle battery plant in the Quebec province of Canada for C$7 billion, or $5.17 billion. The EV Battery Manufacturer stated that the federal and provincial governments of Canada would each provide $1 billion towards the first phase of construction.
Northvolt has received investments of approximately US $1.1 billion from Canadian pension funds, including Investment Management Corporation of Ontario (IMCO), BlackRock, and Canada Pension Plan Investment Board (CPP Investments) and CDPQ.
Prime Minister Justin Trudeau of Canada has established EV manufacturing as a cornerstone of his industrial policy, providing production credits and other forms of assistance to 13 battery businesses and automakers valued at C$56 billion ($41.34 billion).
Nevertheless, a slowdown in the demand for electric vehicles has forced a number of industry players to postpone or cancel investments reaching C$46 billion ($33.96 billion).
billion).
Nevertheless, the development of EV demand has slowed, resulting in the cancellation or postponement of investments totalling C$46 billion ($33.96 billion) by numerous industry companies.
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Business
Dunkin Donuts Boycotted After They Dump Influencer Steven Crowder
A boycott against Dunkin Donuts has begun to spread online after one influencer accused the national coffee giant of refusing to engage with him because of his right-wing ties.
The boycott began after Dunkin Donuts CEO of Rumble Chris Pavlovski tweeted that the firm intended to split ways with Steven Crowder, a conservative talk show presenter, and move away from ‘right wing culture’. Rumble is a video-sharing platform with a more conservative demographic.
The claimed emails received by Pavolvski in his tweet include messages from Dunkin Donuts , Inspire Brands, and Diageo North America expressing their opposition to appearing on the site because it is “too polarising from a brand sustainability standpoint.”
In the same tweet, Pavolvski said, “No, we do not discriminate. “All cultures are welcome on Rumble.”
Dunkin Donuts has not responded on any of its social media channels.
Many Rumble supporters stated that they are prepared to boycott the coffee chain due to their apparent refusal to appear on the platform.
Last Wednesday, a Twitter user with over two million followers shared a graphic showing #boycottDunkin trending at number two on X, formerly Twitter. The post received 11,000 retweets and 41,000 likes.
Many of the answers to Pavlovski’s initial post endorsed the concept of a boycott of Dunkin Donuts .
At least on social media, the boycott is no longer a top trend. As of Monday afternoon, #boycottDunkin is no longer trending on X, and it is not one of the Top 100 trends on TikTok.
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Business
Internet Archive Loses Major Copyright Case Court Rejects Their Arguments
The Internet Archive has lost a critical legal battle, potentially affecting the future of internet history. Today, the US Court of Appeals for the Second Circuit decided against the long-running digital archive, affirming a previous decision in Hachette v. Internet Archive, which determined that one of the Internet Archive’s book digitization initiatives infringed copyright law.
Notably, the appeals court’s ruling rejects the Internet Archive’s argument that its lending practices were shielded by the fair use doctrine, which permits for copyright infringement in certain circumstances, calling it “unpersuasive.”
In March 2020, the Internet Archive, a San Francisco-based nonprofit, launched the National Emergency Library, or NEL. The epidemic had forced library closures that prevented students, scholars, and readers from accessing millions of books, and the Internet Archive has stated that it was answering to calls from common people and other librarians to assist individuals at home in obtaining the books they required.
The NEL was an extension of the Open Library, an ongoing digital lending experiment in which the Internet Archive scans physical copies of library books and allows individuals to borrow digital versions as if they were conventional reading material rather than e-books. The Open Library lent the books to one person at a time—but the NEL eliminated this ratio requirement, allowing a large number of people to borrow each scanned book at once.
Shortly after its inception, the NEL faced criticism, with some authors claiming that it amounted to piracy. In response, after two months, the Internet Archive abandoned its emergency strategy and imposed lending caps. But the harm had been done. Major publishing giants, including Hachette, HarperCollins, Penguin Random House, and Wiley, filed the complaint in June 2020.
In March 2023, the district court found in favour of the publishers. Judge John G. Koeltl determined that the Internet Archive had created “derivative works,” claiming that its copying and lending had “nothing transformative” to offer. Following the initial verdict in Hachette v. Internet Archive, the parties reached an agreement, the specifics of which have not been released; however, the archive has filed an appeal.
According to James Grimmelmann, a professor of digital and internet law at Cornell University, the ruling is “not terribly surprising” in light of recent court interpretations of fair use.
Internet Archive won the appeal
The Internet Archive won the appeal, but only narrowly. Although the Second Circuit upheld the district court’s first decision, it underlined that it did not regard the Internet Archive as a commercial business, emphasising that it was clearly a charitable organisation. Grimmelmann believes this is the appropriate decision: “I’m glad to see that the Second Circuit fixed that mistake.” (He joined an amicus brief in the appeal, saying that classifying the use as commercial was incorrect.)
“Today’s appellate decision upholds the rights of authors and publishers to license and be compensated for their books and other creative works, and reminds us in no uncertain terms that infringement is both costly and antithetical to the public interest,” Association of American Publishers president and CEO Maria A. Pallante said in a statement.
“If there was any doubt, the Court makes clear that under fair use jurisprudence there is nothing transformative about converting entire works into new formats without permission or appropriating the value of derivative works that are a key part of the author’s copyright bundle.”
In a statement, Internet Archive director of library services Chris Freeland expressed dismay with “today’s opinion about the Internet Archive’s digital lending of books that are electronically available elsewhere.” We are reviewing the court’s decision and will continue to defend libraries’ right to own, lend, and preserve books.
Dave Hansen, executive director of the Author’s Alliance, a nonprofit organisation that frequently advocates for increased digital access to books, also spoke out against the verdict. “The authors are researchers. “Authors read,” he says. “IA’s digital library assists authors in creating new works and encourages their desire to have their works read. This verdict may boost the bottom lines of the largest publishers and most well-known authors, but it will harm more people than it will help.
Difficult period for copyright law
The Internet Archive’s legal problems are not ended. In 2023, a collection of music labels, including Universal Music collection and Sony, sued the archive for copyright infringement on a music digitization project. That case is still working its way through the courts. The damages might total up to $400 million, posing an existential danger to the nonprofit.
The new ruling comes at a particularly difficult period for copyright law. There have been scores of copyright infringement cases filed against large AI businesses that provide generative AI tools in the last two years, and many of the defendants contend that the fair use doctrine protects their use of copyrighted data in AI training. Any big lawsuit in which judges reject fair use grounds is widely monitored.
It also comes at a time when the Internet Archive’s critical role in digital preservation is becoming increasingly apparent. The archive’s Wayback Machine, which catalogues website copies, has proven to be an invaluable resource for journalists, scholars, lawyers, and anybody interested in internet history. While there are other digital preservation programs, including national efforts by the US Library of Congress, there is nothing comparable available to the public.
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