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Netflix’s Recipe For Success Includes ‘Secret Sauce’ Spiced With Silicon Valley Savvy

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Los Gatos, California – Although its video streaming service has a Hollywood shine, Netflix continues to draw on its Silicon Valley roots to remain ahead of traditional TV and movie studios.

The Los Gatos, California-based business, which is more than 300 miles from Hollywood, frequently uses its technological toolkit without viewers’ knowledge. It frequently employs tiny twists on the knobs of viewer suggestions to keep its 270 million global members satisfied at a time when most of its streaming competitors are experiencing waves of cancellations from inflation-weary customers.

Even when hit TV shows like “The Crown” or “Bridgerton” are popular, Netflix strives to cater to its diverse audience. One component of that mix is adapting summaries and trailers for its diverse lineup of episodes to each viewer’s interests.

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Netflix AP News Image

Netflix’s Recipe For Success Includes ‘Secret Sauce’ Spiced With Silicon Valley Savvy

Someone who enjoys romance may watch a story summary or video trailer for “The Crown” that focuses on Princess Diana and Charles’ relationship, but another viewer interested in political intrigue may see a clip of Queen Elizabeth meeting with Margaret Thatcher.

For an Oscar-nominated film like “Nyad,” an action fan may see a trailer of the titular character immersed in water during one of her heroic swims, but a comedy fan may see a lighthearted clip containing some hilarious banter between Annette Bening and Jodie Foster.

Netflix can pull off these variations because it thoroughly understands viewing habits gleaned from crunching data from subscribers’ histories with its service, including those of customers who signed up in the late 1990s when the company launched a DVD-by-mail service that lasted until last September.

“It is a secret sauce for us, no doubt,” Eunice Kim, Netflix’s chief product officer, said when outlining the complexities of how the company tries to entice different consumers to watch various episodes. “The North Star we have every day is keep people engaged, but also make sure they are incredibly satisfied with their viewing experiences.”

As part of that effort, Netflix is redesigning the home page users see when they watch the streaming service on a television. The improvements are intended to package all of the information that may appeal to a subscriber’s preferences more compactly, reducing “gymnastics with their eyes,” according to Patrick Flemming, Netflix’s senior director of member products.

What Netflix is doing with its previews may appear insignificant, but it can have a significant impact, especially if customers trying to save money begin to reduce the number of streaming services they use.

According to data compiled by the research firm Antenna, video streaming services experienced approximately 140 million account cancellations last year, a 35% increase from 2022 and nearly tripling the volume in 2020, when the COVID-19 pandemic created a surge in demand for entertainment from people confined to their homes.

Netflix does not divulge its cancelation or churn rate, but its streaming service added 30 million subscribers last year, the second-largest annual rise after its surge during the 2020 pandemic lockdowns.

A crackdown on viewers who were freeloading off Netflix customers and sharing their account credentials contributed to last year’s subscription surge. According to J. Christopher Hamilton, an assistant professor of television, radio, and film at Syracuse University, the corporation also benefits from technological know-how, which allows it to continue funneling shows to clients who enjoy them and believe the service is worth the money.

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Netflix AP News Image

Netflix’s Recipe For Success Includes ‘Secret Sauce’ Spiced With Silicon Valley Savvy

“What they have been doing is pretty ingenious and very, very strategic,” Hamilton stated. “They are definitely ahead of the legacy media companies who are trying to do some of the same things but just don’t have the level of sophistication, experience nor the history of the data in their archives.”

Netflix’s nerdy roots were originally derided by an entertainment industry that looked down on the company’s geekiness.

“It’s a little bit like, is the Albanian army going to take over the world?” former Time Warner CEO Jeff Bewkes remarked of Netflix in a 2010 interview about the threat it represented.

Not long after that rebuke, Netflix began mining its viewing data to figure out how to create a slate of original programming that would attract more subscribers — an ambitious expansion that forced Time Warner (now merged into Warner Bros. Discovery) and other long-established entertainment companies such as Walt Disney Co. to scramble to build their streaming services.

Although those expansions initially drew many customers, they also resulted in significant losses, prompting management changes and harsh cuts, including the abrupt termination of a CNN streaming service.

Netflix’s use of technology to retain members and raise its profits—the company’s profit increased 20% to $5.4 billion last year—is now widening the gap with competing providers still struggling to cut losses.

Disney’s four-year-old streaming service just became profitable following an overhaul managed by CEO Bob Iger, but he believes more effort is needed to catch up with Netflix.

“We need to be at their level in terms of technology capability,” Iger stated at a conference earlier this year. “We’re now in the process of creating and developing all of that technology, and obviously the gold standard there is Netflix.”

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Netflix | AP News Image

Netflix’s Recipe For Success Includes ‘Secret Sauce’ Spiced With Silicon Valley Savvy

Netflix isn’t going to help its competitors by revealing its secrets, but the slicing and dicing typically begins with determining which viewers gravitate to specific genres — the broad categories include action, adventure, anime, fantasy, drama, horror, comedy, romance, and documentary — and then delving deeper from there.

In other cases, Netflix’s algorithms will attempt to predict a viewer’s mood at any particular time by evaluating which titles are browsed or clicked on. In other cases, technology can easily determine how to make a film or television series as appealing to specific viewers as feasible. If Netflix’s data shows that a subscriber has viewed a lot of Hindi productions, it would almost be a no-brainer to show footage of Bollywood star Alia Bhatt in a role she performed in the American film “Heart of Stone” rather than the film’s lead actress, Gal Gadot.

“We want to do a really good job putting the things that you prefer in front of you,” Kim stated. “Part of that is the content recommendations themselves, but it’s also about how we present the content to you.”

SOURCE – (AP)

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

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Tesla Stock Tumbles After Its Profit Plunged

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Tesla | CNN Image

Telsa second-quarter profit fell more than 40% from the previous year as the electric car business faced more EV competition from established automakers and a slowing in global EV sales growth.

The decline in income is a dramatic contrast to a corporation that developed to become the world’s most valuable automobile based on rising sales and profitability.

The findings highlight how Tesla, a pioneer in introducing electric vehicles to American drivers, is now facing more domestic and international competition. And as the EV market matures, customer interest in EVs has declined.

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Tesla | Auto Guide

Tesla Stock Tumbles After Its Profit Plunged

Tesla (TSLA) shares plunged almost 12% on Wednesday morning, pushing down the broader market. Tesla’s stock was down roughly 1% this year through Tuesday’s close after plunging as much as 44% earlier in the year.

Tesla announced adjusted earnings of $1.8 billion in the quarter or 52 cents per share. Analysts expected 61 cents per share earnings, down from 91 cents the previous year. Its crucial profit margin fell substantially as a series of EV price cuts took its toll.

From April to June, the company had its second consecutive quarter of year-over-year sales decreases and its first consecutive quarter of dropping sales volume. Tesla’s only previous quarterly sales decline since going public occurred early in the pandemic when stay-at-home orders caused its plants to close.

Tesla did not provide a new sales target for the full year. However, it stated: “In 2024, our vehicle volume growth rate may be notably lower than the growth rate achieved in 2023.”

On the investor’s call following the announcement, Tesla CEO Elon Musk criticized the quality of EVs produced by other manufacturers, claiming that it was simply a short-term issue for Tesla and not a long-term one. He added that Tesla is still persuaded that the world is going towards fully electric transportation systems, not just for automobiles, planes, and ships.

Musk also stated that the business would provide more information on fully automated robotaxis in October rather than August as initially intended. The business calls its driver assistance feature “Full Self Driving,” but drivers must still be prepared to take control of the vehicle. According to the company’s earnings statement, Tesla still confronts regulatory and technical challenges before offering self-driving cars.

Musk stated that he still believes it is possible to reach by the end of this year and certainly by next year, but cautioned: “My predictions on this have been overly optimistic in the past.”

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Tesla | Top Gear Image

Tesla Stock Tumbles After Its Profit Plunged

The company faces government probes into several of Musk’s boasts about Full Self-Driving capabilities. The company has also been the subject of a Department of Justice investigation, though it is unclear what the current situation is.

However, he disclosed that Tesla’s plans to build an assembly factory in Mexico had been placed on hold. The plans were disclosed more than a year ago, but Musk said they have been halted until after the presidential election due to Republican contender Donald Trump’s vow to impose taxes on Mexican-imported vehicles. Musk is a big Trump booster, having endorsed him and reportedly pledged tens of millions of dollars to the former president’s re-election campaign. Trump promised comparable duties on Mexican-made autos in 2019 but has yet to follow through.

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SOURCE – CNN

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Bitcoin Surpasses $67,000 in Anticipation of Trump’s Keynote Address.

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The Block

(VOR News) – Over the Bitcoin course of the last twenty-four hours, the sum of money that has been liquidated in short positions for Bitcoin BTC +4.71% has increased to more than $34 million.

This is a significant increase from the previous state of affairs. The fact that Bitcoin, the digital asset with the highest market capitalisation, has broken beyond the barrier of $67,000 is the reason for this new development.

Nashville, Tennessee will host this year’s Bitcoin Conference.

According to the website of the conference, the former president of the United States is set to make an appearance on the Nakamoto Stage on July 27 at 2:00 p.m. Central Time for a session that will last thirty minutes.

This information is indicated on the website. Yesterday, on the final day of the conference, the session is scheduled to take place.

As a direct result of the increase in the price of bitcoin that took place during the course of the previous day, a total of holdings representing a value of 54 million dollars were sold off.

As a consequence of the increased volatility of the market, the cryptocurrency market as a whole went through liquidations that amounted to more than two hundred million dollars within the same time period. This is evidenced by the data that were provided by Coinglass.

The information that is provided by The Block’s Bitcoin Price Page reveals that the current value of Bitcoin is around $67,330 at the time that this article is being written and published.

This information is provided by The Block. Over the course of the past twenty-four hours, there has been an increase that is greater than five percent.

President Trump will invest in bitcoin by 2024.

Because of the keynote presentation that he will deliver at Bitcoin 2024, Donald Trump will create history by becoming the first candidate for the presidency of the United States of America to visit a conference of this kind that is sponsored by the industry.

This will be something that he will accomplish by attending Bitcoin 2024. In spite of the fact that there is a little amount of information available concerning the specifics of his discussion, the organisers have already claimed that it will be “historic.”

Throughout the course of his presidency, President Trump has adopted a variety of perspectives about a wide range of cryptocurrencies, including bitcoin and others from the same category.

He voiced his disapproval of cryptocurrencies on Twitter in July 2019, saying, “I am not a fan of bitcoin and other cryptocurrencies, which are not money and whose value is highly volatile and based on thin air.”

He was referring to the fact that certain cryptocurrencies are not money. His hatred for these cryptocurrencies has been made clear in his statements.

Specifically, he expressed his discontent with the bitcoin market.

Which was the subject of his expression. This viewpoint was reiterated by him in 2021, when he gave an interview to Fox Business in which he referred to the digital asset as a hoax and voiced his concern that it may compete with the United States dollar or other currencies. In addition, he expressed his concern that it could be used to compete with other currencies.

Nevertheless, throughout the course of the last six months, Trump has rebuilt himself as the “crypto president.” The fact that he chose Ohio Senator JD Vance, who is an investor in bitcoin, to be his vice presidential candidate lends credence to the notion that a Donald Trump presidency may be advantageous to cryptocurrencies.

This is an extra point of interest that is worth mentioning. Bitcoin is an investment that Vance has made.

During the course of the previous day, the dominance of Bitcoin increased slightly to 52.8%, as indicated by the data that were provided by Coingecko. On the other hand, the dominance of ether decreased slightly to 15.5%.

Indicative of the fact that Bitcoin’s dominance rose, both of these data are indicative of reality. After reaching its highest position, the GM 30 Index, which is comprised of a selection of the top 30 cryptocurrencies, witnessed a climb of 3.08% within the same time period, hitting 133.99.

This was after the index had reached its highest peak.

SOURCE: TBN

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Sanstar Stock Gains after Listing: Should you Buy, Sell, or Hold?

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Sanstar

(VOR News) – Sanstar shares made a quiet Dalal Street debut on Friday, which was less than market participants had anticipated as a consequence of their expectations.

However, the number of buyers rose significantly following the stock’s listing, suggesting that investors are interested in purchasing the company at reduced prices.

At Rs 109 per share, Sanstar shares were offered on the National Stock Exchange (NSE) at a premium of approximately 15%. The stock was listed on the Bombay Stock Exchange (BSE) at a premium of 12 percent over the issue price of Rs 95 per share.

Nevertheless, the stock attained a price of Rs 127.68, achieving a 20% upper circuit and bringing the cumulative profits to 34.4 percent over the price at which it was initially issued.

The majority of analysts continue to maintain a positive outlook on the company and suggest that investors remain invested in the stock for a period of time that varies from medium to long term.

On the other hand, there are some experts who suggest that investors record profits after achieving a respectable profit during the initial trading session.

A successful initial public offering (IPO) was achieved by Sanstar

The company’s shares are currently trading at Rs 109 per share, an increase of 15% from their issue price of Rs 95.

This performance is positive, according to Shivani Nyati, Head of Wealth at Swastika Investmart; however, it fails to satisfy the expectations that were established prior to the listing. The broader market volatility that ensued subsequent to the budget’s announcement was a contributing factor.

Sanstar has been listed, which is a fantastic development, despite the fact that it did not meet the initial hype.

The company’s future expansion is supported by the interest of investors and the company’s robust foundations. Investors have the option to maintain their stake at the issue price, according to her.

Sanstar’s initial public offering (IPO) had the potential to be subscribed between July 19 and July 23, as the business issued its shares at a price range of Rs 90-95 per share, with a lot size of 150 shares.

Sanstar’s follow-on offering yielded a total of Rs 510.15 crore in revenue. This offering comprises a wholly new share sale of up to 397.10 equity shares and an offer-for-sale of up to 1.19 crore equity shares.

Sanstar got a 15% premium because of demand.

Which contributed to the company’s successful launch on the bourses today. According to Prathamesh Masdekar, Research Analyst at StoxBox, Sanstar has established enduring relationships with its consumers and currently serves more than 525 customers, with 162 new customers joining during fiscal year 24.

“The company is committed to expanding its customer base by leveraging the relationships it has established with customers in India and around the world, while simultaneously actively seeking out opportunities to establish new relationships.

“”Because of this, we recommend to the market participants that they keep the shares for a period of time ranging from the medium to the long term,” according to him.

A total of 82.99 subscriptions were received from consumers worldwide for the Sanstar issue. The quota for qualified institutional vendors (QIBs) was satisfied 145.68 times during the auction.

A remarkable 136.50 percent of the quota that was designated for non-institutional investors was subscribed to. The portions that were specified for retail investors were only subject to requests for bids 24.23 times during the three-day bidding procedure.

Sanstar’s listing was lower than anticipated, despite the fact that markets were trending upward. Prashanth Tapse, Senior Vice President of Research at Mehta Equities, maintains that designated investors should record profits on the day of listing, despite the market’s optimistic outlook.

Compared to other listed peers, Sanstar’s valuations are a little higher.

Sanstar is a manufacturer in India that specialises in the manufacturing of plant-based products and ingredient solutions for industrial products, pet food, and food.

Pantomath Capital Advisors served as the exclusive book-running lead manager for Sanstar’s initial public offering (IPO), while Link Intime India served as the registrar.

According to Amit Goel, Co-Founder and Chief Global Strategist at Pace 360, the market volatility in the Indian markets resulted in Sanstar shares failing to meet pre-listing expectations. Sanstar shares were listed on the National Stock Exchange (NSE) at a price of Rs 109.

We strongly recommend that investors take profits in the near term following the completion of the listing. He continues, “It is advised that long-term investors maintain their positions in the company due to its strong fundamentals.”

SOURCE: BTN

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