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The Battle Over Disney’s Future Is About To Be Decided In A High Stakes Board Vote

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This week, a fierce war over Disney’s future will be decided as one of history’s most costly proxy campaigns culminates in a high-stakes shareholder vote on Wednesday.

The issue is Disney’s (DIS) stock price, which has climbed about 50% in the last six months but cannot satisfy the desire of certain investors seeking a larger return. Should activist investors gain a seat on the company’s board, they intend to shake up the Magic Kingdom and its extensive empire, which includes animation, streaming services, and theme parks.

disney

The Battle Over Disney’s Future Is About To Be Decided In A High Stakes Board Vote

Two opposing board seat slates are now up for election against Disney’s. One is in charge thanks to Trian Fund Management, which has put forward its 81-year-old founder, Nelson Peltz, a well-known billionaire corporate raider, and Jay Rasulo, a former Disney CFO. Another minor challenge comes from Blackwells Capital, which is seeking three seats.

The main danger, however, comes from Peltz, whose combination with former Marvel head Ike Perlmutter can bring about significant change at Disney if successful.

Peltz has blasted Disney’s recent theatrical disasters and suggested that the company’s Disney+ streaming service achieve “Netflix-like margins,” among other things. The activist investor and his Trian fund aim to match senior executives’ pay with their performance, restore Disney’s box office dominance, and increase its profit margins. He also wants to ensure that CEO Bob Iger, known for sticking on longer than planned, truly walks down in 2026 at the end of his contract.

However, the strategy is similar to what Iger and his colleagues are already using, and analysts are still determining how Peltz and Rasulo will address the issues.

“I don’t think [Peltz has] offered a turnaround plan that would make people say, yeah, we need to get Peltz in there and change things,” Barton Crockett, senior research analyst at Rosenblatt Securities, told CNN.

What exactly is the point of contention?
In recent years, Disney has suffered a surprising number of box office flops, dwindling viewership on its linear television networks, including ESPN and ABC, and enormous losses as it expands its streaming business to compete with Netflix.

Peltz says he hopes for a turnaround.

“Despite its numerous advantages, Disney has lost its way. Disney lost its movie office dominance, was late to enter the streaming market, and doubled down on linear TV at the wrong time,” Trian stated in a letter to Disney shareholders earlier this month.

What happens on Wednesday?
At 1 p.m. ET, Disney will convene its annual shareholder meeting. During this meeting, shareholders will vote on “slates” of board member positions, including those of Trian and Blackwells. The voting results, which are now underway, will then be announced.

If Peltz is successful, he and Rasulo might gain up to two seats on the board, unseating Disney’s nominees. The pair might influence the company’s trajectory, which some analysts feel could speed Iger’s exit. Iger returned to the leadership role in 2022 after his hand-picked replacement, Bob Chapek, was sacked.

Peltz, who has no entertainment background but has successfully waged proxy wars, has stated in interviews that he wants to collaborate with the current leadership to shake up the media conglomerate.

“We want to ensure that this company finally succeeds. “It’s been mistreated for a long time, and that needs to change,” Peltz said in a proxy combat video on Trian’s website.

disney

The Battle Over Disney’s Future Is About To Be Decided In A High Stakes Board Vote

How is Disney fighting back?
Typically, shareholder meetings and voting are dull exercises that receive little attention from the public.

But Disney is taking the danger seriously. More than $60 million has been thrown into the boardroom struggle, mostly from Disney, which is battling to retain Iger and its board in place.

Disney and its allies claim that the turnaround is already underway under Iger and that the Trian proxy war stems partly from a personal vendetta after Perlmutter was fired from the firm last year.

However, it faces a particular issue in persuading shareholders: Unlike other publicly traded corporations, many investors are “retail investors” — ordinary people who invest in businesses.

These individuals own more than 35% of Disney’s stock, and their votes might have a significant impact. So Disney has treated the campaign like a political campaign, producing a campaign website, removing Google search ads, and advertising on prominent podcasts such as “Smartless.” It even relies on some of its most popular animation characters.

“They’ve really pulled out all the stops in responding to Nelson Peltz and the other activists, and dismissing and attacking them on multiple levels, even going to the place of pulling out Disney intellectual property and calling Peltz a ‘Pinocchio,'” Crockett said in a statement.

Anna and Elsa from “Frozen” have also appeared on materials distributed to shareholders, while the relatively unknown figure Ludwig Von Drake hosted an animated short video explaining how shareholders vote.

“Disney has the right strategy to drive profitable growth and value creation for shareholders and has made substantial progress against our objectives to make our business more efficient and effective, including a sharpened focus on our greatest brand and franchise assets, a continued commitment to cutting costs and a reinstatement of the dividend,” the company said in a statement issued last week urging support for the members of its board of directors.

In addition, Iger and other senior Disney officials have been traveling throughout the country to meet with larger and institutional shareholders, according to a person familiar with the situation.

Disney has also lined up some big names to back its board, including director George Lucas, JPMorgan Chase CEO Jamie Dimon, former Disney CEO Michael Eisner, and billionaire philanthropist Laurene Powell Jobs. Even Disney family members who have been critical of the firm, such as Abigail E. Disney, have come out against Peltz’s boardroom war.

disney

The Battle Over Disney’s Future Is About To Be Decided In A High Stakes Board Vote

“Clearly, Bob Iger and the board have taken this very seriously and put out an amazing amount of material, and they’ve met with investors,” Jessica Reif Ehrlich, managing director of BofA Securities, told CNN. “Nelson Peltz has gone public, so it’s very contentious, very loud, very public.”

Meanwhile, Peltz has recently won backing from the California Public Employees Retirement System (CalPERS) and private investment company Neuberger Berman, undermining Disney’s efforts to avoid a board conflict. The powerful consulting firms Institutional Shareholder Service and Egan-Jones have also endorsed Peltz for at least one seat on the board.

While Disney isn’t taking any chances, some analysts believe that if Peltz wins a seat or two at the table, it might pave the way for Iger to leave the House of Mouse sooner than expected in 2026.

“It’s clear that Iger doesn’t want to deal with him,” Crocket stated about Peltz. “So, I guess the one thing that I would wonder about, not from an operational perspective, but from a leadership perspective, is that if Peltz wins, it might hasten the departure of Iger.”

SOURCE – (CNN)

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

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Top 6 SaaS Marketing Agencies in 2024: Drive Growth, Leads & Revenue

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Top 6 SaaS Marketing Agencies in 2024 Drive Growth, Leads & Revenue

We can help you achieve your goals whether you want to increase organic traffic, drive qualified leads, or increase revenue with SaaS growth marketing agencies. This article provides a list of the top 6 SaaS marketing agencies to help you reach your goals and achieve the results you desire.

Our discussion will focus on their services and how they can assist your business in achieving its goals. So, let’s dive into it.

Why Should You Choose a SaaS Marketing Agency?

If you are a business owner, you know the importance of a successful marketing strategy.

It is important to consider several factors when choosing the right SaaS marketing agency for your business.

The most important ones are as follows:

1. Experience & Reputation – You should look for a SaaS marketing agency that has proven success growing similar businesses to yours in the past. Find an agency that has worked with similar businesses in the past with proven success stories.

2. Services They Offer – The services of your chosen SaaS marketing agency should align with your goals and objectives. Does the agency offer content creation or SEO services? Does the agency have experience with social media campaigns?

3. Cost – Choosing a SaaS marketing agency is an important decision. You should make sure you are getting value for your money by understanding what each service entails before signing a contract.

4. Communication & transparency – Select a marketing agency that understands your needs and communicates transparently about what can be achieved within your budget. Additionally, ensure they provide regular updates on your campaign’s progress.

Here are some of the best agencies to consider collaborating with.

Here are the six best B2B SaaS marketing agencies to work within 2024 based on their track records

1. Omnius

With inbound marketing, Omnius helps SaaS and Fintech businesses generate steady flows of new organic leads and customers.

This agency helps SaaS owners achieve business goals by creating content that ranks and educates their ICPs about the product.

Additionally, Omnius maintains all operations (content writing, design, and SEO) under one roof, so businesses do not have to worry about micromanaging the process.

In addition to a systematized management process, all operations are transparent, including:

  • Updates in real time,

  • weekly reports,

  • and publishing dates, so you can plan the rest of the marketing activities.

What Services Does Omnius Provide You With?

Omnius offers a comprehensive range of holistic services, including:

  • Content Marketing – Bringing qualified traffic that converts to your website by creating engaging and product-led text and video content.

  • SEO – Omnius assists in building healthy growth focused on ROI by solving the technical aspects of SEO and identifying the money keywords.

  • UI/UX Design – We build frictionless, functional user experiences by combining 10+ years of SaaS experience with deep research and the latest design trends.

  • Web development – Omnius builds high-performance websites by combining the latest web development practices.

With Omnius, innovative enterprise and startup companies like TextCortex, Myos, Glorify, Tapni, Skylead, Glorify, etc., have benefited from organic traffic growth and qualified leads.

Pricing

Please use the contact form to obtain more information about Omnius’ services and pricing.

Prices for Omnius services vary according to the type of service you require.

2. Writing Studio

With 80+ writers and 15+ editors on staff, Writing Studio offers all types of writing services.

Their writing services cover various industries, including accounting, architecture, B2B business, etc.

What Services Does Writing Studio Provide You With?

The Writing Studio provides a wide range of writing services, including:

  • Blog post-writing services – provide valuable information about your product to current and potential customers.

  • Ebook writing – Providing your customers with various ideas and information that is easy to read and available in various formats.

  • Product description writing – Develop concise and engaging product descriptions to solve customers’ problems and increase conversions.

  • Script, technical writing – We provide a wide range of writing services, such as video scripts, technical information, web content, newsletters, etc.

Pricing

There are three types of paid plans offered by Writing Studio:

3. Animalz

Content creation is a specialty of Animalz, a marketing agency.

As with Omnius, their content marketing services focus on creating content and optimizing your website to establish your business as an authority in the field.

Animalz provides content marketing services to enterprises, startups, and venture capital firms.

What Services Does Animalz Provide You With?

Animalz offers the following services:

  • SEO consulting – Services include content audits, keyword research and planning, and site structure audits.

  • Brand awareness – Creating articles, conference presentations, and partnership-based content to promote your brand.

  • Lead generation – Creating landing pages, ebooks, and whitepapers that attract and generate new leads for the company.

  • Product marketing – Producing case studies, knowledge-based articles, and video scripts that promote your products.

  • Promotion and distribution – Create engaging social media posts and email copy to attract backlinks and increase distribution.

Pricing

The pricing information offered by Animalz depends on demand, and you can obtain it by contacting the company.

4. Codeless

Codeless provides SEO strategy, content writing, design, and video content creation to maximize your return on investment.

Their primary focus is creating informative, high-quality articles that rank well on search engines.

What Services Does Codeless Provide You With?

Codeless provides SEO and content services that include:

  • SEO strategy consulting – Provides suggestions and advice for improving the search engine optimization of your website content.

  • Keyword research and topic ideation – Find keywords related to your business and discover topics to write about.

  • SERP analysis and optimization – Provides content planning, content optimization, plagiarism detection, and draft review services.

  • Account management – We provide you with an expert that will manage all your content publishing activities within any CMS or tool that you may be using.

Pricing

Clients can choose from three different plan packages offered by Codeless:

5. Kalungi

Founded in 2010, Kalungi is an on-demand B2B SaaS marketing agency.

The Kalungi content marketing services are designed specifically for entrepreneurs without marketing expertise or who require more time to develop a content marketing team.

B2B SaaS growth can be divided into three stages:

  • Coach – for companies between $0-1M ARR

  • Start – for companies between $1M-10M ARR

  • Scale – for companies between $10M-100M ARR

  • Profit – for companies over $100M ARR

What Services Does Kalungi Provide You With?

To create fully engaging and optimized processes for success, Kalungi helps businesses with:

  • Content strategy

  • Design and rebranding

  • Marketing automation and operations

  • List building

  • Account-based marketing (ABM)

  • SEO

  • Partnerships

  • Analyst relations

Pricing

Kalungi’s plans are not fixed and depend on the company’s needs since they work with four types of companies.

6. Vajra Global

Vajra Global is a digital marketing agency that specializes in the digital space and provides a wide range of digital marketing services.

In 2016, the company was founded in India and provides businesses with various services, including digital marketing, web development, analytics, and tracking.

Whether you are seeking to increase brand awareness or improve conversion rates, Vajra can help you achieve your business goals.

What Services Does Vajra Global Provide You With?

To help your business grow online, Vajra Global offers a complete package of services, including:

  • SEO strategy

  • Content and Social media marketing

  • Email and LinkedIn marketing

  • PPC

  • Web design and development

  • UI/UX & Graphic design

  • Video production

  • Marketing Analytics

Pricing

For more information about Vajra’s pricing plans, please contact them using the form.

Wrapping Up

In 2024, you can work with some excellent SaaS marketing agencies.

Your choice of marketing agency will depend on your marketing needs, what you wish to focus on, and what results you wish to achieve.

Would you like to learn more about how SEO and content marketing can help your SaaS business grow from zero to one hundred thousand users in a short period?

Contact us for a free consultation, and we will be glad to answer all your questions and explain how you can start generating leads using our Product-led approach.

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Best Free Email Marketing Tools for 2024: Boost Your Campaigns Affordably

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Best Free Email Marketing Tools for 2024 Boost Your Campaigns Affordably

Introduction to Email Marketing Tools

You can reach and engage your audience effectively through email marketing in today’s digital age. Any business owner, marketer, or blogger must have access to reliable email marketing tools in order to build and maintain relationships with their subscribers and customers. Many businesses, especially startups and small enterprises, seek free alternatives that offer essential features without breaking the bank, despite the numerous paid options available.

Why Use Free Email Marketing Tools?

In order to establish an online presence and increase the number of customers, businesses can benefit from free email marketing tools. With these platforms, you can create professional-looking campaigns, automate processes, and analyze performance metrics at a fraction of the cost of premium platforms.

Criteria for Choosing Email Marketing Tools

To ensure that a free email marketing tool meets your business’ needs, it is important to consider several factors:

Pricing

  • Comparing the free and paid plans will help you understand its limitations.

Features

  • Analyze the features provided, such as email templates, automation, segmentation, and analytics.

User Interface

  • The interface must be user-friendly in order to facilitate navigation and the creation of campaigns.

Integration Options

  • Make sure the tool can be integrated with your existing software stack (e.g., CRM systems, eCommerce platforms).

Top 11 Free Email Marketing Tools

Let’s explore some of the best free email marketing tools available today:

  1. Mailchimp

  2. Sendinblue

  3. MailerLite

  4. Benchmark Email

  5. SendPulse

  6. Moosend

  7. Omnisend

  8. Sender

  9. Mailjet

  10. HubSpot Email Marketing

  11. Zoho Campaigns

Features and Benefits of Each Tool

There are a number of features and benefits associated with each of these tools, which cater to the unique needs and preferences of various businesses. For instance:

  • Mailchimp has intuitive email templates and robust analytics.

  • Sendinblue offers marketing automation and SMS marketing services.

  • MailerLite emphasizes simplicity and ease of use for beginners.

  • Benchmark Email emphasizes A/B testing and responsive design.

  • SendPulse is a single platform that combines email, SMS, and web push notifications.

  • Moosend excels at automating workflows and personalizing them.

  • Omnisend provides omnichannel marketing services.

  • Sender offers advanced reporting and segmentation capabilities.

  • Mailjet offers transactional email capabilities that set it apart from its competitors.

  • HubSpot Email Marketing is seamlessly integrated with other HubSpot products.

  • Zoho Campaigns integrates with a wide range of CRM systems.

How to Get Started with Free Email Marketing Tools

The process of getting started with these tools is usually straightforward. You sign up for an account, import your contacts, and begin creating your first email campaign using the templates and tools provided.

Tips for Maximizing Free Plans

In order to maximize the potential of free email marketing tools, follow these steps:

  • Stay within the limits of your free plan by optimizing your contact list.

  • Send personalized messages with automation to save time.

  • A/B testing can be used to improve the performance of a campaign.

  • Make use of reporting and analytics to refine your strategy.

Paid Plans vs. Free Plans

While free plans offer essential features, upgrading to a paid plan unlocks additional capabilities such as advanced segmentation, unlimited contacts, and advanced automation.

Case Studies: Successful Use of Free Email Marketing Tools

In recent years, companies have achieved remarkable results using free email marketing tools. For instance, a startup used Mailchimp’s free plan to grow its subscriber base by 200% within six months, resulting in increased sales and customer engagement.

Future Trends in Email Marketing

It is clear that the future of email marketing is bright, with trends such as AI-driven personalization, interactive emails, and enhanced automation shaping the landscape. In order to meet these needs, free email marketing tools will continue to evolve.

Conclusion

If you are looking to establish your digital presence without a significant financial investment, free email marketing tools provide a valuable starting point. Using these tools effectively while staying within budget constraints is possible when businesses carefully evaluate and utilize them.

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Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

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APPLE
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HONG KONG — Apple said it has deleted Meta’s WhatsApp messaging service and Threads social media program from the service Store in China in accordance with Chinese authorities’ requests.

Chinese officials withdrew the apps from the store on Friday, citing unspecified national security concerns.

Their departure coincides with heightened tensions between the United States and China over trade, technology, and national security.

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Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

The United States has threatened to ban TikTok due to national security concerns. However, while TikTok, owned by Chinese technology giant ByteDance, is popular in the United States, apps such as WhatsApp and Threads are not widely utilized in China.

Instead, the texting program WeChat, owned by the Chinese giant Tencent, dominates.

Other Meta apps, like as Facebook, Instagram, and Messenger, remained available for download, however usage of such international apps is prohibited in China due to the country’s “Great Firewall” network of filters, which restricts access to foreign websites like Facebook and Google.

“The Cyberspace Administration of China ordered the removal of these apps from the China storefront based on their national security concerns,” the company stated in a statement.

“We are obligated to follow the laws in the countries where we operate, even when we disagree,” the company added.

Meta didn’t immediately respond.

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Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

Apple, previously the world’s leading smartphone manufacturer, has lost that position to Korean rival Samsung Electronics. The US company has faced headwinds in China, one of its top three markets, with sales falling after Chinese government agencies and state-owned company employees were told not to bring Apple devices to work.

Apple has been expanding its production sites beyond China.

Its CEO, Tim Cook, has been visiting Southeast Asia this week, visiting Hanoi and Jakarta before concluding his trip in Singapore. On Friday, he met with Singapore’s deputy prime minister, Lawrence Wong, and “discussed the partnership between Singapore and Apple, as well as Apple’s continued commitment to doing business in Singapore.”

Apple has vowed to invest more than $250 million to develop its campus in the city-state.

Cook visited with Vietnamese Prime Minister Pham Minh Chinh earlier this week in Hanoi, promising to spend more money on Vietnamese suppliers.

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Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

He also met with Indonesia’s President Joko Widodo. Cook later told reporters that they discussed Widodo’s intention to increase manufacturing in Indonesia, and that Apple will “look at” it.

SOURCE – (AP)

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