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Visa And Mastercard Agree To $30 Billion Settlement That Will Lower Merchant Fees

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A long-running antitrust lawsuit launched by retailers has been settled by Visa, Mastercard, and the banks that issue credit cards via them, two of the biggest credit card networks in the world.

According to a news release announcing the settlement Tuesday morning, the settlement is expected to reduce retailers’ swipe fees when customers make purchases using their Visa or Mastercard by $30 billion over five years.

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Visa And Mastercard Agree To $30 Billion Settlement That Will Lower Merchant Fees

The settlement is the outcome of a lawsuit filed in 2005 and exclusively pertains to US merchants. Everything is deemed final unless the US District Court approves it for the Eastern District of New York. Even in that instance, there may be a protracted appeals process.

According to the National Retail Federation, swipe fees typically cost retailers 2% of a client’s total transaction, but they can cost as much as 4% for certain premium rewards cards. The settlement would reduce such fees by at least 0.04 percentage points for a minimum of three years.

Furthermore, the settlement calls for Visa and Mastercard to continue charging swipe fees at the same rates as of December 31, 2023, for five years.

The NRF told CNN that the trade association for retailers had “some very real concerns” about the settlement.

Stephanie Martz, the general attorney and chief administrative officer of the NRF, told CNN that the lower swipe fees that may result from the settlement won’t significantly alter the landscape for retailers. Martz continued, “The savings would amount to pennies on the dollar.”

She continued, “The fact remains that these fees are an unfair business practice that benefits banks and harms consumers and merchants.”

How the changes will affect cardholders
While retailers have long said that swipe fees compel them to raise prices, customers would not necessarily save money due to the settlement.

This is so that retailers can charge extra to clients based on the type of Visa or Mastercard they use, thanks to the settlement. Cardholders who receive benefits like cash back or airline miles would suffer as a result of those surcharges due to the potential increase in swipe costs.

Conversely, as merchants could work with banks to persuade them to use what they saw as a favored card, some cardholders might receive discounts on goods and services.

Businesses that take Visa or Mastercard must take both types of cards.

Kim Lawrence, president of Visa North America, released a statement on Tuesday morning stating that the perks that Visa cardholders enjoy will not change. Furthermore, the deal will not further restrict Americans’ access to credit.

Mastercard spokesman Seth Eisen states that the settlement will not affect rewards or credit availability.

However, TD Cowen analyst Jaret Seiberg stated in a note on Tuesday that the settlement “will represent a threat to credit card rewards and small banks.” He bases this on his suspicion that retailers will “steer customers to preferred credit cards.”

visa

Visa And Mastercard Agree To $30 Billion Settlement That Will Lower Merchant Fees

According to Seiberg, smaller banks and credit unions are likely to oppose the settlement because it might significantly disadvantage them compared to larger banks that find it easier to negotiate with some of the biggest merchants in the country, such as Walmart.

An alternative to the recently proposed credit card legislation?
In addition to the settlement, a group of senators and representatives from both parties are advocating for new legislation that will lessen the power of Visa and Mastercard.

If the idea is approved, the biggest credit card issuers—JPMorgan Chase, Bank of America, and Citibank—would have to collaborate with two rather than just one processor. Additionally, they are unable to use both Visa and Mastercard as their processors.

Even when the settlement is finalized, NRF and other trade associations representing merchants will continue to support these rules.

However, the Republican leader of the House Financial Services Committee, Rep. Patrick McHenry, praised the settlement, calling it “welcome news.”

In a post on X on Tuesday morning, he stated that “legislation isn’t always as practical as commercial or private sector solutions.”

visa

Visa And Mastercard Agree To $30 Billion Settlement That Will Lower Merchant Fees

The announcement on Tuesday comes just one month after Discover (DFS) and Capital One (COF) said they would merge, creating the largest credit card firm in the country if shareholders and financial regulators agreed. According to Seiberg, the settlement may make the merger more difficult to approve.

According to him, Capital One, which presently offers credit cards through Visa and Mastercard, would probably attempt to increase the number of people who use its credit cards by securing more agreements with retailers.

Following the deal’s announcement, Visa (V) and Mastercard (MA) shares slightly increased.

SOURCE – (CNN)

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

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Top 6 SaaS Marketing Agencies in 2024: Drive Growth, Leads & Revenue

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Top 6 SaaS Marketing Agencies in 2024 Drive Growth, Leads & Revenue

We can help you achieve your goals whether you want to increase organic traffic, drive qualified leads, or increase revenue with SaaS growth marketing agencies. This article provides a list of the top 6 SaaS marketing agencies to help you reach your goals and achieve the results you desire.

Our discussion will focus on their services and how they can assist your business in achieving its goals. So, let’s dive into it.

Why Should You Choose a SaaS Marketing Agency?

If you are a business owner, you know the importance of a successful marketing strategy.

It is important to consider several factors when choosing the right SaaS marketing agency for your business.

The most important ones are as follows:

1. Experience & Reputation – You should look for a SaaS marketing agency that has proven success growing similar businesses to yours in the past. Find an agency that has worked with similar businesses in the past with proven success stories.

2. Services They Offer – The services of your chosen SaaS marketing agency should align with your goals and objectives. Does the agency offer content creation or SEO services? Does the agency have experience with social media campaigns?

3. Cost – Choosing a SaaS marketing agency is an important decision. You should make sure you are getting value for your money by understanding what each service entails before signing a contract.

4. Communication & transparency – Select a marketing agency that understands your needs and communicates transparently about what can be achieved within your budget. Additionally, ensure they provide regular updates on your campaign’s progress.

Here are some of the best agencies to consider collaborating with.

Here are the six best B2B SaaS marketing agencies to work within 2024 based on their track records

1. Omnius

With inbound marketing, Omnius helps SaaS and Fintech businesses generate steady flows of new organic leads and customers.

This agency helps SaaS owners achieve business goals by creating content that ranks and educates their ICPs about the product.

Additionally, Omnius maintains all operations (content writing, design, and SEO) under one roof, so businesses do not have to worry about micromanaging the process.

In addition to a systematized management process, all operations are transparent, including:

  • Updates in real time,

  • weekly reports,

  • and publishing dates, so you can plan the rest of the marketing activities.

What Services Does Omnius Provide You With?

Omnius offers a comprehensive range of holistic services, including:

  • Content Marketing – Bringing qualified traffic that converts to your website by creating engaging and product-led text and video content.

  • SEO – Omnius assists in building healthy growth focused on ROI by solving the technical aspects of SEO and identifying the money keywords.

  • UI/UX Design – We build frictionless, functional user experiences by combining 10+ years of SaaS experience with deep research and the latest design trends.

  • Web development – Omnius builds high-performance websites by combining the latest web development practices.

With Omnius, innovative enterprise and startup companies like TextCortex, Myos, Glorify, Tapni, Skylead, Glorify, etc., have benefited from organic traffic growth and qualified leads.

Pricing

Please use the contact form to obtain more information about Omnius’ services and pricing.

Prices for Omnius services vary according to the type of service you require.

2. Writing Studio

With 80+ writers and 15+ editors on staff, Writing Studio offers all types of writing services.

Their writing services cover various industries, including accounting, architecture, B2B business, etc.

What Services Does Writing Studio Provide You With?

The Writing Studio provides a wide range of writing services, including:

  • Blog post-writing services – provide valuable information about your product to current and potential customers.

  • Ebook writing – Providing your customers with various ideas and information that is easy to read and available in various formats.

  • Product description writing – Develop concise and engaging product descriptions to solve customers’ problems and increase conversions.

  • Script, technical writing – We provide a wide range of writing services, such as video scripts, technical information, web content, newsletters, etc.

Pricing

There are three types of paid plans offered by Writing Studio:

3. Animalz

Content creation is a specialty of Animalz, a marketing agency.

As with Omnius, their content marketing services focus on creating content and optimizing your website to establish your business as an authority in the field.

Animalz provides content marketing services to enterprises, startups, and venture capital firms.

What Services Does Animalz Provide You With?

Animalz offers the following services:

  • SEO consulting – Services include content audits, keyword research and planning, and site structure audits.

  • Brand awareness – Creating articles, conference presentations, and partnership-based content to promote your brand.

  • Lead generation – Creating landing pages, ebooks, and whitepapers that attract and generate new leads for the company.

  • Product marketing – Producing case studies, knowledge-based articles, and video scripts that promote your products.

  • Promotion and distribution – Create engaging social media posts and email copy to attract backlinks and increase distribution.

Pricing

The pricing information offered by Animalz depends on demand, and you can obtain it by contacting the company.

4. Codeless

Codeless provides SEO strategy, content writing, design, and video content creation to maximize your return on investment.

Their primary focus is creating informative, high-quality articles that rank well on search engines.

What Services Does Codeless Provide You With?

Codeless provides SEO and content services that include:

  • SEO strategy consulting – Provides suggestions and advice for improving the search engine optimization of your website content.

  • Keyword research and topic ideation – Find keywords related to your business and discover topics to write about.

  • SERP analysis and optimization – Provides content planning, content optimization, plagiarism detection, and draft review services.

  • Account management – We provide you with an expert that will manage all your content publishing activities within any CMS or tool that you may be using.

Pricing

Clients can choose from three different plan packages offered by Codeless:

5. Kalungi

Founded in 2010, Kalungi is an on-demand B2B SaaS marketing agency.

The Kalungi content marketing services are designed specifically for entrepreneurs without marketing expertise or who require more time to develop a content marketing team.

B2B SaaS growth can be divided into three stages:

  • Coach – for companies between $0-1M ARR

  • Start – for companies between $1M-10M ARR

  • Scale – for companies between $10M-100M ARR

  • Profit – for companies over $100M ARR

What Services Does Kalungi Provide You With?

To create fully engaging and optimized processes for success, Kalungi helps businesses with:

  • Content strategy

  • Design and rebranding

  • Marketing automation and operations

  • List building

  • Account-based marketing (ABM)

  • SEO

  • Partnerships

  • Analyst relations

Pricing

Kalungi’s plans are not fixed and depend on the company’s needs since they work with four types of companies.

6. Vajra Global

Vajra Global is a digital marketing agency that specializes in the digital space and provides a wide range of digital marketing services.

In 2016, the company was founded in India and provides businesses with various services, including digital marketing, web development, analytics, and tracking.

Whether you are seeking to increase brand awareness or improve conversion rates, Vajra can help you achieve your business goals.

What Services Does Vajra Global Provide You With?

To help your business grow online, Vajra Global offers a complete package of services, including:

  • SEO strategy

  • Content and Social media marketing

  • Email and LinkedIn marketing

  • PPC

  • Web design and development

  • UI/UX & Graphic design

  • Video production

  • Marketing Analytics

Pricing

For more information about Vajra’s pricing plans, please contact them using the form.

Wrapping Up

In 2024, you can work with some excellent SaaS marketing agencies.

Your choice of marketing agency will depend on your marketing needs, what you wish to focus on, and what results you wish to achieve.

Would you like to learn more about how SEO and content marketing can help your SaaS business grow from zero to one hundred thousand users in a short period?

Contact us for a free consultation, and we will be glad to answer all your questions and explain how you can start generating leads using our Product-led approach.

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Best Free Email Marketing Tools for 2024: Boost Your Campaigns Affordably

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Best Free Email Marketing Tools for 2024 Boost Your Campaigns Affordably

Introduction to Email Marketing Tools

You can reach and engage your audience effectively through email marketing in today’s digital age. Any business owner, marketer, or blogger must have access to reliable email marketing tools in order to build and maintain relationships with their subscribers and customers. Many businesses, especially startups and small enterprises, seek free alternatives that offer essential features without breaking the bank, despite the numerous paid options available.

Why Use Free Email Marketing Tools?

In order to establish an online presence and increase the number of customers, businesses can benefit from free email marketing tools. With these platforms, you can create professional-looking campaigns, automate processes, and analyze performance metrics at a fraction of the cost of premium platforms.

Criteria for Choosing Email Marketing Tools

To ensure that a free email marketing tool meets your business’ needs, it is important to consider several factors:

Pricing

  • Comparing the free and paid plans will help you understand its limitations.

Features

  • Analyze the features provided, such as email templates, automation, segmentation, and analytics.

User Interface

  • The interface must be user-friendly in order to facilitate navigation and the creation of campaigns.

Integration Options

  • Make sure the tool can be integrated with your existing software stack (e.g., CRM systems, eCommerce platforms).

Top 11 Free Email Marketing Tools

Let’s explore some of the best free email marketing tools available today:

  1. Mailchimp

  2. Sendinblue

  3. MailerLite

  4. Benchmark Email

  5. SendPulse

  6. Moosend

  7. Omnisend

  8. Sender

  9. Mailjet

  10. HubSpot Email Marketing

  11. Zoho Campaigns

Features and Benefits of Each Tool

There are a number of features and benefits associated with each of these tools, which cater to the unique needs and preferences of various businesses. For instance:

  • Mailchimp has intuitive email templates and robust analytics.

  • Sendinblue offers marketing automation and SMS marketing services.

  • MailerLite emphasizes simplicity and ease of use for beginners.

  • Benchmark Email emphasizes A/B testing and responsive design.

  • SendPulse is a single platform that combines email, SMS, and web push notifications.

  • Moosend excels at automating workflows and personalizing them.

  • Omnisend provides omnichannel marketing services.

  • Sender offers advanced reporting and segmentation capabilities.

  • Mailjet offers transactional email capabilities that set it apart from its competitors.

  • HubSpot Email Marketing is seamlessly integrated with other HubSpot products.

  • Zoho Campaigns integrates with a wide range of CRM systems.

How to Get Started with Free Email Marketing Tools

The process of getting started with these tools is usually straightforward. You sign up for an account, import your contacts, and begin creating your first email campaign using the templates and tools provided.

Tips for Maximizing Free Plans

In order to maximize the potential of free email marketing tools, follow these steps:

  • Stay within the limits of your free plan by optimizing your contact list.

  • Send personalized messages with automation to save time.

  • A/B testing can be used to improve the performance of a campaign.

  • Make use of reporting and analytics to refine your strategy.

Paid Plans vs. Free Plans

While free plans offer essential features, upgrading to a paid plan unlocks additional capabilities such as advanced segmentation, unlimited contacts, and advanced automation.

Case Studies: Successful Use of Free Email Marketing Tools

In recent years, companies have achieved remarkable results using free email marketing tools. For instance, a startup used Mailchimp’s free plan to grow its subscriber base by 200% within six months, resulting in increased sales and customer engagement.

Future Trends in Email Marketing

It is clear that the future of email marketing is bright, with trends such as AI-driven personalization, interactive emails, and enhanced automation shaping the landscape. In order to meet these needs, free email marketing tools will continue to evolve.

Conclusion

If you are looking to establish your digital presence without a significant financial investment, free email marketing tools provide a valuable starting point. Using these tools effectively while staying within budget constraints is possible when businesses carefully evaluate and utilize them.

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Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

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HONG KONG — Apple said it has deleted Meta’s WhatsApp messaging service and Threads social media program from the service Store in China in accordance with Chinese authorities’ requests.

Chinese officials withdrew the apps from the store on Friday, citing unspecified national security concerns.

Their departure coincides with heightened tensions between the United States and China over trade, technology, and national security.

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Wishu – VOR News Image

Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

The United States has threatened to ban TikTok due to national security concerns. However, while TikTok, owned by Chinese technology giant ByteDance, is popular in the United States, apps such as WhatsApp and Threads are not widely utilized in China.

Instead, the texting program WeChat, owned by the Chinese giant Tencent, dominates.

Other Meta apps, like as Facebook, Instagram, and Messenger, remained available for download, however usage of such international apps is prohibited in China due to the country’s “Great Firewall” network of filters, which restricts access to foreign websites like Facebook and Google.

“The Cyberspace Administration of China ordered the removal of these apps from the China storefront based on their national security concerns,” the company stated in a statement.

“We are obligated to follow the laws in the countries where we operate, even when we disagree,” the company added.

Meta didn’t immediately respond.

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Siasat – VOR News Image

Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

Apple, previously the world’s leading smartphone manufacturer, has lost that position to Korean rival Samsung Electronics. The US company has faced headwinds in China, one of its top three markets, with sales falling after Chinese government agencies and state-owned company employees were told not to bring Apple devices to work.

Apple has been expanding its production sites beyond China.

Its CEO, Tim Cook, has been visiting Southeast Asia this week, visiting Hanoi and Jakarta before concluding his trip in Singapore. On Friday, he met with Singapore’s deputy prime minister, Lawrence Wong, and “discussed the partnership between Singapore and Apple, as well as Apple’s continued commitment to doing business in Singapore.”

Apple has vowed to invest more than $250 million to develop its campus in the city-state.

Cook visited with Vietnamese Prime Minister Pham Minh Chinh earlier this week in Hanoi, promising to spend more money on Vietnamese suppliers.

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gischina – VOR News Image

Apple Pulls WhatsApp And Threads From App Store On Beijing’s Orders

He also met with Indonesia’s President Joko Widodo. Cook later told reporters that they discussed Widodo’s intention to increase manufacturing in Indonesia, and that Apple will “look at” it.

SOURCE – (AP)

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