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Elevate Your Business with White Label Local SEO Services in 2024

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Elevate Your Business with White Label Local SEO Services in 2024

White Label Local SEO: To attract local customers, local SEO optimizes a business’ online listings, builds local citations, and earns positive reviews. For small businesses, local SEO plays an integral role. They stand out locally, appear in nearby searches, and attract customers to their physical locations.

White label Local SEO agencies provide various services. They offer expertise­ under their own brands, which companies can rebrand and resell as their own. Essentially, one firm provides the SEO expertise, while another resells the services.

The advantages of offering White Label Local SEO services

It is advantageous for marketing agencies to offer White Label Local SEO services. It allows them to expand their service offerings without hiring additional employees or acquiring new skills, which allows them to increase revenue streams. As a result, they may be able to upsell SEO services to their existing client base and increase revenue streams.

In addition, offering White Label Local SEO services can help agencies attract new clients specifically looking for local marketing solutions. White Label Local SEO services can benefit both marketing agencies and small businesses.

What are White Label Local SEO Services?

White Label SEO describes an SEO partnership. One firm provides SEO services under its own brand, and the other firm resells those services as its own. The SEO provider works behind the scenes, lending expertise to the reseller, who distributes it to customers branded as theirs.

Local SEO from White Labe­l focuses on increasing a business’s online presence to attract local customers. It optimizes Google listings, manages local citations, generates positive reviews, and employs tactics to boost its ranking in localized search results.

How does White Label Local SEO work?

In general, White Label Local SEO works as follows:

  • Partnering with a provider: Partnering with a local SEO provider with expertise and resources to implement effective Local SEO strategies is the strategy of the marketing agency or reseller.

  • Reselling services under your brand: The reseller then markets and sells local SEO services under its own brand name, with the SEO provider working on behalf of the reseller to deliver the services.

Difference between White Label and Traditional SEO Outsourcing

As a result, White Label SEO differs significantly from traditional SEO outsourcing in terms of branding. The client knows that a third-party vendor is providing the services, and the vendor’s brand may be visible in communications and reports.

As a result of White Label SEO, the services appear to be provided directly by the reseller. In most cases, the SEO provider’s brand is not visible to the end client, and the reseller handles all communication and reporting.

Key Components of White Label Local SEO Services

In general, White Label Local SEO providers provide the following services:

  • Google My Business (GMB) Optimization: This involves optimizing a company’s Google My Business profile to ensure it contains accurate and up-to-date information, such as business hours, contact information, and business category, as well as adding photos and managing customer reviews.

  • Local Keyword Research: Keyword research identifies relevant search terms that potential local customers use to locate products or services. This helps optimize website content and local listings so that they appear higher in local searches.

  • Local Citation Management: Ensure that the company’s name, address, and phone number (NAP) are consistently displayed across online directories, review sites and other platforms. This helps improve local search rankings and establishes credibility and trustworthiness.

  • On-Page SEOOur team tweaks website pages for local searches, incorporating relevant keywords and optimizing meta tags, headers and URLs while maintaining a user-friendly structure and navigation.

  • Local Link Building: Quality backlinks from local sites, directories, and other relevant sources enhance a site’s authority and position in local search results.

  • Local Content Creation: Creating tailored content for the local audience—blog posts, articles, and landing pages—attracts local traffic and establishes the business as a market authority.

  • Review Management: Keeping an eye on online reviews across Google, Yelp, Facebook, and other websites helps maintain a positive online reputation.

  • Local SEO Reporting and Analysis: This report analyzes the performance of Local SEO. It covers rankings, website visitors, leads generated by those visitors, and sales generated by those leads. Progress is tracked, showing what needs to be enhanced.

Benefits of Offering White Label Local SEO Services

Here’s a deeper dive into the benefits you mentioned:

1. Expanding Your Reach and Attracting New Clients

  • Broadened Service Portfolio: Offering White Label Local SEO makes you more attractive to clients who wish to concentrate on local marketing.

  • Targeting a Wider Audience: The local business market is vast and growing. You can tap into this potential and reach a new audience by offering local SEO services.

2. Increase revenue with Minimal investment in Staff or Training

  • Minimal Investment: By leveraging the expertise of a partner, you can reduce the need to hire additional staff or invest heavily in training your existing employees.

  • Faster ROI: You can begin offering high-quality SEO services immediately, which can generate new revenue streams quickly.

3. Cater to the growing demand for local SEO, especially among small businesses

  • Growing Demand: Local SEO services are in high demand among small businesses due to the increasing number of consumers searching online for local businesses.

  • Helping Local Businesses Thrive: White Label Local SEO empowers businesses to increase their online presence, attract more local customers, and ultimately grow their business.

4. Scale your business efficiently by outsourcing SEO tasks

  • Focus on Your Strengths: By outsourcing time-consuming SEO tasks to your White Label partner, your team can focus on core competencies such as client acquisition, strategy development, and account management.

  • Increased Capacity: Offloading SEO tasks enables your agency to take on more clients and projects, allowing your business to scale efficiently.

Finding the Right White Label Local SEO Provider

Marketers and resellers can benefit from offering White Label Local SEO services in several ways:

  1. Reputation and Track Record: Ideally, you should find a White Label service with a great reputation. Check their reviews, success stories, and online ratings to determine their clients’ happiness.

  2. Expertise and Experience: Find a provider that specializes in local SEO. Find professionals who understand the ins and outs of ranking businesses locally. Ensure that you keep up with new SEO techniques as well.

  3. Communication and Support: It is also important to consider the provider’s communication channels and level of support. Ensure that the provider offers responsive communication, timely updates, and ongoing support if a question, concern, or issue occurs.

  4. Transparency and Reporting: You should choose an SEO provider that will provide transparent reporting and regular performance updates on your clients’ local SEO campaigns. The provider should also be able to provide detailed insights and analytics to track progress and demonstrate the value of their services.

  5. Pricing and Value: Consider comparing the pricing structures and packages offered by different providers to ensure you receive the best value for your money. Be wary of providers that offer excessively low or unrealistic pricing, as this may suggest a lack of expertise or quality.

Getting Started with White-Label Local SEO

  • Step 1: Research and Selection: Establish a partnership agreement outlining the terms and expectations between your agency and the White-Label Local SEO provider you choose.

  • Step 2: Onboarding and Training: The provider’s team should be familiar with your agency’s processes and client expectations. Coordinate the onboarding process with the provider and provide necessary training.

  • Step 3: Client Discovery and Strategy: Develop tailored Local SEO strategies based on client information and collaboration with the provider.

  • Step 4: Implementation and Execution: Maintain close contact with the provider to implement Local SEO strategies and monitor their progress.

  • Step 5: Ongoing Communication, Support, and Analysis: Communication should be maintained regularly, issues should be addressed promptly, and performance reports should be analyzed to optimize strategies.

  • Step 6: Client Satisfaction and Retention: Monitor client satisfaction regularly. Look for opportunities to upsell or expand your services. This strengthens the relationship you have with your clients. Stay focused on their satisfaction. Look for other services that you could offer them.

Conclusion

Therefore, starting White Labe­l Local SEO services requires extensive research and selecting a trustworthy provider. Then, the proper onboarding and training process is essential. Working together on client strategies, executing campaigns and maintaining clear communication and analysis are crucial for success. Agencies must focus on keeping clients happy and retaining them to build solid partnerships. As a result, clients will receive better results, and their own businesses will grow.

Arslan Mughal is a freelance writer for VORNews, an online platform that covers news and events across various industries. With a knack for crafting engaging content, he specializes in breaking down complex topics into easily understandable pieces.

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Is That ‘Her’? OpenAI Pauses A ChatGPT Voice After Some Say It Sounds Like Scarlett Johansson

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NEW YORK — After some users claimed that one of OpenAI’s ChatGPT voices resembled Scarlett Johansson—who was well-known for lending her voice to a fictional, and at the time futuristic, AI assistant in the 2013 movie “Her”—the company said it intends to stop using the voice.

OpenAI posted on the social media site X Monday that it is “working to pause” Sky, one of the five voices that ChatGPT users can select from. The business claimed to have “heard questions” and wanted to respond regarding how it chooses the realistic audio options for Sky, its main artificial intelligence chatbot.

In a companion blog post explaining the selection process for ChatGPT’s voices, OpenAI also quickly refuted the rumors circulating on the internet about Johansson.

ChatGPT | AP News Image

Is That ‘Her’? OpenAI Pauses A ChatGPT Voice After Some Say It Sounds Like Scarlett Johansson

“Sky’s voice is not an imitation of Scarlett Johansson but belongs to a different professional actress using her own natural speaking voice,” the business stated. “We believe that AI voices should not deliberately mimic a celebrity’s distinctive voice.” It said that for privacy concerns, it could not provide the names of its voice performers.

Based in San Francisco, OpenAI remained silent about the reasons it continued to choose to suspend Sky’s use.

In September, OpenAI initially released ChatGPT’s speech capabilities, featuring all five voices and letting users converse with the AI assistant. Previously exclusive to premium customers, “Voice Mode” will now be free for all mobile app users, according to OpenAI’s announcement in November.

Additionally, ChatGPT’s interactions are becoming increasingly complex. Last week, the most recent version of OpenAI’s generative AI model was believed to be able to identify people’s moods and even imitate human cadences in spoken responses.

CHatGPT | AP News Image

Is That ‘Her’? OpenAI Pauses A ChatGPT Voice After Some Say It Sounds Like Scarlett Johansson

The most recent model, GPT-4o, according to OpenAI, is faster than earlier iterations and has real-time reasoning capabilities for text, audio, and video. During a demonstration during OpenAI’s May 13 unveiling, the AI bot conversed in real time and responded to requests for “more drama” and other emotions in its voice. It also attempted to infer an individual’s emotional state from a selfie video of their face, provided assistance with language translations, solved math problems step-by-step, and more.

The abbreviation “omni,” GPT-4o, isn’t yet generally accessible. Over the next few weeks and months, it will gradually become available to a restricted group. The model’s text and picture features are already starting to be made available, even to ChatGPT’s free users. However, the new voice mode will only be accessible to ChatGPT Plus members who have paid for it.

The capabilities of these recently revealed features have prompted even more comparisons to Spike Jonze’s dystopian romance “Her,” which centers on an introverted man (Joaquin Phoenix) who falls in love with an AI-operating system (Johansson), leading to several complications. However, most people still need to have a chance to use these features.

On the day of GPT-4o’s announcement, OpenAI CEO Sam Altman also seemed to take advantage of this, merely publishing the term “her” on the social media platform X.

Many people who saw the model’s presentations last week also noticed that certain exchanges had an oddly flirty tone. A female-voiced ChatGPT commends an employee in one video that OpenAI aired for “rocking an OpenAI hoodie,” In another, the chatbot responds to praise by saying, “Oh stop it, you’re making me blush.”

ChatGPT | Business Insider Image

Is That ‘Her’? OpenAI Pauses A ChatGPT Voice After Some Say It Sounds Like Scarlett Johansson

This has generated discussion about the gendered approaches critics claim tech corporations have long employed to create and interact with voice assistants—a practice that predates the most recent wave of generative AI, which enhanced the capabilities of AI chatbots. 2019 saw the “hardwired subservience” inherent in default female-voiced assistants (such as Apple’s Siri and Amazon’s Alexa), even in the face of sexist taunts and abuse, according to the UN culture and science body.

In a story this week, Desi Lydic, senior correspondent for The Daily Show, remarked of GPT-4o, “This is clearly programmed to feed dudes’ egos.” “It’s obvious that a man created this technology.”

SOURCE – (AP)

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Red Lobster Seeks Bankruptcy Protection Days After Closing Dozens Of Restaurants

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Red Lobster seeks bankruptcy | AP

With innovations like popcorn shrimp and “endless” seafood offers, Red Lobster, the casual dining restaurant that popularized seafood, has filed for Chapter 11 bankruptcy protection.

The 56-year-old chain filed late on Sunday following the closure of numerous locations.

“Red Lobster’s best course of action in the future is this restructure. CEO Jonathan Tibus stated, “It enables us to overcome multiple operational and financial obstacles and come out stronger and refocused on our growth.” Expert in corporate reorganization, Tibus assumed the company’s senior position in March.

Red Lobster seeks bankruptcy | Pixa Bay Image

Red Lobster Seeks Bankruptcy Protection Days After Closing Dozens Of Restaurants

Red Lobster announced that its restaurants will stay open during the bankruptcy process, which aims to streamline operations, close locations, and explore a sale. As part of the filing, Red Lobster entered into a “stalking horse” arrangement, which means it intends to sell the company to a company created and managed by its lenders.

According to Aaron Allen, the founder of the restaurant consulting business Aaron Allen & Associates,s bankruptcy was the result of two decades of problems for the company. The company has faced rising competition from quicker-moving, less expensive restaurants like Panera and Chipotle.

Red Lobster occasionally drops its prices to compete, a frequently catastrophic strategy. When crab prices increased in 2003, the company lost millions of dollars on an all-you-can-eat “Endless Crab” campaign, according to Allen. Twenty years later, the chain repeated the same strategy with an “Ultimate Endless Shrimp” campaign.

“It’s an interesting case study in corporate food service that they would have this kind of corporate amnesia,” Allen remarked.

He claimed it saw greater success after Red Lobster rebranded itself as an upscale eatery in the middle of the 2000s. It remodeled stores and increased pricing. However, it continued to face challenges from shifting consumer preferences and growing labor and leasing expenses.

Allen stated, “This slow-moving train wreck has been in motion for the past 20 years.”

Based in Orlando, Florida, Bill Darden started the resturant to lower costs and increase the accessibility of seafood restaurants for families.

Red Lobster seeks bankruptcy | AP Image

Red Lobster Seeks Bankruptcy Protection Days After Closing Dozens Of Restaurants

In 1938, Darden launched The Green Frog in Waycross, Georgia, marking his entry into the restaurant industry. Even though it was against the law then, he dared not separate the restaurant’s guests based on race. Again, he let patrons seat wherever they pleased when he launched the first location in Orlando in 1968.

In 1970, Darden sold it to General Mills, where he remained an executive and continued to operate restaurants. Afterward, General Mills founded Darden Restaurants, which owns Olive Garden and several other brands. In 1995, Darden Restaurants separated from General Mills.

Red Lobster attracted hordes of devotees for meals like lobster linguini and its buttery Cheddar Bay biscuits

Nobody who was born in the world could not enjoy Red Lobster cheddar biscuits. In her memoir “Bossypants,” comedian and actress Tina Fey stated, “Anyone who claims otherwise is a liar and a socialist.”

However, the restaurant needed help to attract younger patrons and stay competitive with other eateries. In 2014, Darden Restaurants sold to a private equity firm. One of the biggest seafood suppliers in the world, Thai Union Group, made its initial investment in Red Lobster in 2016 and increased it again in 2020.

Then, during its “Ultimate Endless Shrimp” promotion last fall, they lost millions of dollars by charging $20 for an all-you-can-eat shrimp feast.

In an earnings call with investors, Thai Union Group’s chief financial officer, Ludovic Garnier, stated, “We knew the price was cheap, but the idea was to bring more traffic in the restaurants.

Garnier reported that restaurant traffic increased as a result of the transaction. However, more customers than Red Lobster had anticipated chose the $20 offer, and “we don’t earn a lot of money at $20,” he said. Thai Union Group reported a $19 million loss from Red Lobster for the first nine months of 2023.

Thai Union Group declared in January that it would sell its minority stake in Red Lobster. According to CEO Thiraphong Chansiri, the COVID-19 epidemic, business challenges, and growing operating expenses have severely impacted the restaurant chain and resulted in “prolonged negative financial contributions to Thai Union and its shareholders.”

Red Lobster seeks bankruptcy | AP – VOR News Image

Red Lobster Seeks Bankruptcy Protection Days After Closing Dozens Of Restaurants

According to a statement made last week by restaurant liquidator TAGeX Brands, the equipment from more than 50 recently closed Red Lobster locations will be up for sale. As a result of the restaurant closures, which are occurring in over 20 states, Red Lobster’s footprint is being diminished in places such as Denver, San Antonio, Indianapolis, and Sacramento, California.

Allen anticipates that due to the bankruptcy proceedings, 700-restaurant network will decrease by one-third to half. All that many prospective purchasers seek is the chain’s real estate.

He predicted the buyer would likely want to keep Red Lobster the same.

In the court statement, Red Lobster stated that its assets are believed to be between $1 billion and $10 billion, with over 100,000 creditors. The corporation’s liabilities are between $1 billion and $10 billion.

SOURCE – (AP)

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A Former OpenAI Leader Says Safety Has ‘Taken A Backseat To Shiny Products’ At The AI Company

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Jan Leike: Getty I,ages

A former OpenAI executive who quit earlier this week warned Friday that safety has “taken a backseat to shiny products” at the influential artificial intelligence firm.

Jan Leike, who led OpenAI’s “Superalignment” team with a business co-founder who also left this week, stated in a series of posts on the social media platform X that he joined the San Francisco-based startup because he believed it was the ideal place to conduct AI research.

“However, I have been disagreeing with OpenAI leadership about the company’s core priorities for quite some time, until we finally reached a breaking point,” wrote Leike, who resigned on Thursday.

AP – VOR News Image

A Former OpenAI Leader Says Safety Has ‘Taken A Backseat To Shiny Products’ At The AI Company

By training, Leike, an AI researcher, feels there should be a greater emphasis on preparing for the next generation of AI models, including safety and studying the societal consequences of such technology. He stated that developing “smarter-than-human machines is an inherently dangerous endeavor” and that the company “is shouldering an enormous responsibility on behalf of all of humanity.”

OpenAI must become a safety-first AGI company,” stated Leike, using the shortened term of artificial general intelligence, a futuristic concept of robots that are as generally intelligent as humans or can do many things as well as people.

Open AI CEO Sam Altman responded to Leike’s postings, saying he was “super appreciative” of his efforts to the firm and was “very sad to see him leave.”

VOR News Image

A Former OpenAI Leader Says Safety Has ‘Taken A Backseat To Shiny Products’ At The AI Company

Leike is “right, we have a lot more to do; we are committed to doing it,” Altman added, promising to publish a lengthy post in the coming days

The company also stated on Friday that it has disbanded Leike’s Superalignment team, which was formed last year to focus on AI threats, and will integrate the team’s personnel into its research operations.

Leike resigned after OpenAI co-founder and chief scientist Ilya Sutskever announced his departure on Tuesday after nearly a decade with the company. Sutskever was one of four board members who voted to remove Altman last October, only to quickly reinstall him. Sutskever informed Altman that he was fired last November, although he later admitted he regretted doing so.

VOR News Image

A Former OpenAI Leader Says Safety Has ‘Taken A Backseat To Shiny Products’ At The AI Company

Sutskever stated that he is working on a new project that is meaningful to him but did not provide further specifics. He will be succeeded by Jakub Pachocki as head scientist. Altman described Pachocki as “also easily one of the greatest minds of our generation” and stated that he is “very confident he will lead us to make rapid and safe progress towards our mission of ensuring that AGI benefits everyone.”

On Monday, OpenAI demonstrated the most recent version of its artificial intelligence model, which can emulate human cadences in vocal responses and even attempt to discern people’s moods.

SOURCE – (AP)

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