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Rock n Roll Legend Jeff Beck Dead at Age 78



Rock n Roll Legend Jeff Beck Dead at Age 78

Jeff Beck, one of rock’s most revered and influential guitarists, died Tuesday in a hospital near his Riverhall estate in southern England at the age of 78. Melissa Dragich, his publicist, blamed bacterial meningitis.

Beck’s adventurous playing in the Yardbirds and his bands in the 1960s and 1970s made their recordings groundbreaking.

He replaced Eric Clapton in the Yardbirds, one of Britain’s leading electric blues acts, in 1965. But his stinging licks and darting leads on songs like “Shapes of Things” and “Over Under Sideways Down” expanded the music and signaled the psychedelic rock revolution.

Three years later, when Beck formed his band, the Jeff Beck Group, with Rod Stewart, a little-known singer, and Ron Wood, a bassist, the music set the stage for heavy metal. The Yardbirds’ 1968 debut, “Truth,” inspired Jimmy Page to form Led Zeppelin several months later.

When Beck began his solo career with the 1975 album “Blow by Blow,” he changed the fusion movement’s formula from jazz to rock and funk, creating a new and successful sound. “Blow by Blow” was a Billboard Top 5 platinum hit after selling 1 million copies.

Beck pioneered or amplified key instrument innovations. He expanded Pete Townshend’s distortion and feedback effects, intensified guitar bending, and expanded the guitar’s whammy bar’s expressive potential.

Beck used such techniques to stun or kiss his strings. His licks and leads were funny.

“Even in the Yardbirds, he had a tone that was melodic, but in your face — bright, urgent and edgy,” wrote Tom Petty and the Heartbreakers’ Mike Campbell for Rolling Stone magazine’s article on Beck’s fifth-greatest guitar player poll. “He’s saying, ‘I’m Jeff Beck. Here. You can’t ignore me.”

In 2018, Jimmy Page said, “Everybody respects Jeff.” “Amazing musician. He’s talking to you while playing.”

Despite the praise, Beck never sold as well as Page, Clapton, or Jimi Hendrix, his idols. His 1976 follow-up to “Blow by Blow,” “Wired,” was one of two US platinum albums.

jeff beck

Beck won six Grammys

In 2009, he told Elsewhere that he had never tried to break into mainstream pop, rock, or heavy metal. “Closing those doors limits your space to squeeze through.” Beck’s mercurial nature and short-lived groups hurt too. His first band, with Stewart and Wood, was invited to Woodstock. The group disbanded after Beck declined the offer.

Beck, Bogert & Appice—featuring Vanilla Fudge rhythm section Tom Bogert and Carmine Appice—earned a gold album in 1973, but Beck abandoned the project after two years. Not that he cared.

“Mercifully, I’ve never made it big,” Beck told Rolling Stone in 2018. “When you look around and see who made it huge, it’s a rotten place.”

Over 60 years, he earned eight gold albums. He won six Grammys for best rock instrumental performance and one for best pop collaboration with vocals. The Yardbirds were inducted into the Rock ‘n’ Roll Hall of Fame in 1992, and he was inducted solo in 2009.

“Jeff Beck was on another planet,” Stewart said Wednesday. “The Jeff Beck Group took Ronnie Wood and me to the US in the late ’60s, and we haven’t looked back. He was one of the few guitarists who listened to me sing and responded live. Jeff, my man.

Arnold and Ethel Beck had Geoffrey Arnold Beck on June 24, 1944, in South London. His parents were accountants and candy makers. Beck told Guitar Player Magazine in 1968 that his mother “forced” him to play piano two hours a day as a child. “That was good because it showed me I was musically sound,” he said. Rubber bands over tobacco cans and horrible noises were my other training.”

jeff beck

Joined the Yardbirds in 1965

After hearing about Les Paul, Cliff Gallup, and Lonnie Mack, he became interested in the electric guitar. The guitar’s sound and mechanics captivated him. In 2016, Beck wrote, “At the age of 13, I built two or three of my guitars.” “Looking and holding it was fun. I was going.”

He attended Wimbledon College of Art but spent more time in bands. After dropping out of school, he did studio session work and was invited to join the Yardbirds in 1965 by Page, whom Beck had befriended as a teenager and turned down the job.

Beck played on most of the Yardbirds’ hits, starting with “Heart Full of Soul,” which broke Billboard’s Top 10 and reached No. 2 in Britain. His Indian-influenced lead guitar line drove it.

The Yardbirds’ 1966 hit “Shape of Things” featured Beck’s frantic double-time solo, one of the band’s most memorable performances.

In May 1966, Beck recorded “Beck’s Bolero” for a solo album at his manager’s suggestion. It featured rhythm guitarist Page, drummer Keith Moon, bassist John Paul Jones, and session pianist Nicky Hopkins.

The song, a signature instrumental with a complex, unfolding structure, was never released, dashing Beck’s hopes that this lineup would be his next band. Instead, he stayed with the Yardbirds, who added Page on bass and later as a dueling lead guitarist with Beck. In Michelangelo Antonioni’s Mod-era film “Blow Up,” they performed a frantic version of “Train Kept A-Rollin,” renamed “Stroll On.”

On an exhausting US tour that fall, Beck quit the Yardbirds due to growing tensions. He considered this his career low.

“Suddenly, you’re nobody,” he told Rolling Stone in 2016. “It was almost like I was airbrushed out of it” because the band continued with Page.

In March 1967, his single “Hi-Ho Silver Lining” featured a rare Beck vocal, which he hated. “I sound unbearable,” he told Music Radar in 2021.

jeff beck

The song reached No. 15 in Britain, and its B-side housed “Beck’s Bolero.”

He was happier in the first Jeff Beck Group with Stewart, Wood, Hopkins, and drummer Mickey Waller. “Truth” was their 1968 Columbia Records debut. It featured heavier Yardbirds’ “Shapes of Things” and “Beck’s Bolero.”

“Truth” went gold thanks to its fresh mix of rock and soul. A year later, drummer Tony Newman replaced Waller on “Beck-Ola,” which was also successful. The band collapsed shortly after.

“I don’t know what happened,” Beck told Music Radar. He said, “It was a lack of material,” and Stewart “wanted to see his name up there instead of mine.”

Beck planned a new group with Bogert and Appice in the fall of 1969, but a car accident broke his skull. The other two musicians formed the blues-rock band Cactus.

After a long recovery, a new Jeff Beck Group with soul singer Bobby Tench, drummer Cozy Powell, and keyboardist Max Middleton encouraged Beck to explore jazz in 1971.

Their October debut, “Rough and Ready,” featured more Beck originals than usual but barely made Billboard’s Top 50. “Jeff Beck Group,” a soulful follow-up, broke Billboard’s Top 20 and went gold.

Still, the changeable After Cactus broke up, Beck reunited with Bogert and Appice to form the power trio Beck, Bogert & Appice.

jeff beck

Beck, Bogert & Appice

On their 1973 debut album, “Beck, Bogert & Appice,” they covered Stevie Wonder’s “Superstition.” However, Beck broke up the band while recording a second album, produced by Jimmy Miller, and released a live album, “Beck, Bogert & Appice Live in Japan,” in 1975, a year that changed his career.

Inspired by the Mahavishnu Orchestra and John McLaughlin, Beck recorded “Blow by Blow” in 1974 and 1975 as an instrumental album.

Beck hired George Martin, who produced Mahavishnu’s “Apocalypse” the year before, to capture that group’s sound (and who had achieved his greatest renown with the Beatles). Beck called Martin “a massive pair of wings” in 2016.

He said, “Just knowing that somebody with such sensitive ears was approving, you were flying.”

Beck’s follow-up, “Wired,” added fusion with Mahavishnu drummer Narada Michael Walden and keyboardist Jan Hammer. In 1977, “Jeff Beck with the Jan Hammer Group Live” went gold after Beck toured with Hammer’s band.

Hammer helped Beck’s 1980 album “There & Back” reached No. 21 on Billboard. On Beck’s 1985 “Flash” album, Stewart covered Curtis Mayfield’s “People Get Ready.” (MTV aired it.) 1989’s “Jeff Beck’s Guitar Shop” was his last gold album.

Beck began playing solos on Jon Bon Jovi, Roger Waters, Kate Bush, Tina Turner, and other albums in the 1990s. In 2010, his “Emotion & Commotion” album included “Over the Rainbow” and “Nessun Dorma,” demonstrating his versatility. The latter track won a Grammy, and Billboard ranked the album 11th.

Beck toured and recorded for decades, releasing “18” with Johnny Depp in 2022. Beck and his fans were inseparable from his guitar, especially the Fender Stratocaster. “My Strat is another arm,” he told Music Radar. “I’m welded to that. Or it’s welded itself to me.”

“It inspires and tortures,” he said. It’s always there, daring you to find more. If you look, it’s there.”


Reactions to Jeff Beck’s, death

“The six-stringed Warrior is no longer here for us to admire the spell he could weave around our mortal emotions. Jeff could channel music from the ethereal. His technique is unique. His imagination was limitless. Jeff, I will miss you along with your millions of fans.” — Led Zeppelin guitarist Jimmy Page, a Yardbirds bandmate and close friend of Beck, via Instagram.

“With the death of Jeff Beck, we have lost a wonderful man and one of the greatest guitar players in the world. We will all miss him so much.” — Mick Jagger, via Twitter.

“Jeff Beck was on another planet. He took Ronnie Wood and me to the USA in the late 60s in his band, the Jeff Beck Group, and we haven’t looked back since. He was one of the few guitarists who would listen to me sing and respond when playing live.” — Rod Stewart.

“Jeff was such a nice person and an outstanding iconic, genius guitar player. There will never be another Jeff Beck. His playing was very special & distinctively brilliant!” — Black Sabbath guitarist Tony Iommi on Twitter.

“I’m heartbroken he looked in fine shape to me. He was playing great. He was in great shape. I’m shocked and bewildered…. He was a good friend and a great guitar player.” — Kinks guitarist Dave Davies, via Twitter.

“Now Jeff has gone, I feel like one of my band of brothers has left this world, and I’m going to dearly miss him. I’m sending much sympathy to Sandra, his family, and all who loved him.” — Rolling Stones and Jeff Beck Group guitarist Ronnie Wood, on Twitter.

“What a terrible loss for his family, friends and many fans. It was such an honor to have known Jeff and an incredible honor to have had him play on my most recent album.” — Ozzy Osbourne, via Instagram.

“Jeff was a genius guitar player, and my band and I got to see it close up when we toured with him in 2013. One of our highlights was “Danny Boy” – we both loved that song.” — Brian Wilson, via Twitter.

Saddened to hear Jeff Beck has passed away. I was lucky to see him once, and I was awed by his genius. Thank you, Jeff, for being amazing to us guitar players.” — Pearl Jam guitarist Mike McCready, on Instagram.

“No one played guitar like Jeff. Please get ahold of the first two Jeff Beck Group albums and behold greatness.” — Kiss bassist Gene Simmons on Twitter.

“From The Yardbirds and The Jeff Beck Group on, he blazed a trail impossible to follow. Play on now and forever.” — Kiss guitarist and singer Paul Stanley on Instagram.

“I am devastated to hear the news of the death of my friend and hero Jeff Beck, whose music has thrilled and inspired me and countless others for so many years.” — Pink Floyd guitarist and singer David Gilmour, on Twitter.

“Absolutely one of my favorite guitarists of all time! ‘The Truth’ album changed my life. As a singer and guitarist, I wanted to be Jeff Beck, and Rod Stewart rolled into one— we all did. What a loss.” — Singer and guitarist Sammy Hagar, in a statement.

“Oh, My Heart…RIP, Jeff…I miss you already.” — Whitesnake singer David Coverdale on Twitter.

“I met Jeff Beck when I was 17, and I was glad to know a guy like that, who showed me how this guitar-playing thing should be approached, and that’s still very much the case. Jeff was a wondrous soul, and we already miss him terribly but take comfort in the fact that he’ll be with us forever. Hi Ho Silver Lining! — Billy F. Gibbons of ZZ Top in a statement.

“A pioneer and one of the all-time greats.” — Smiths guitarist Johnny Marr, on Twitter.

“Truly one of the greats. The first time I saw him was in 1966 with the Yardbirds. Brilliant, unique guitarist.” — Black Sabbath bassist Geezer Butler, via Twitter.

“He lived for 78 years and rocked every day.” — Former MTV VJ Martha Quinn on Twitter.

Jeff Beck was like no one else. It wasn’t just skills and soul. He had his vocabulary. A great musician like this leaves such a void. — Actor and Spinal Tap guitarist Michael McKean on Twitter.

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Beatles To Get A Fab 4 Of Biopics, With A Movie Each For Paul, John, George And Ringo




NEW YORK — The Beatles are receiving the big-screen biography treatment in not just one film but four, with each band member getting his spotlight – all directed by Sam Mendes.

For the first time, the Beatles, traditionally among the most stingy rights holders, are granting complete life and music rights to a film project. Sony Pictures revealed Monday a contract that may dwarf all previous music biopics, with the story of Paul McCartney, John Lennon, George Harrison, and Ringo Starr divided across four films.

The Mendes-conceived films are intended to be released theatrically in a unique manner, with the films coexisting or intersecting in theatres. Specific release plans will be communicated at a later date. Sony has set a release date of 2027.


Beatles To Get A Fab Four Of Biopics, With A Movie Each For Paul, John, George And Ringo

McCartney, Starr, and the families of John Lennon and George Harrison have all approved the initiative through the band’s Apple Corps. Ltd. Sony Music Publishing has rights to the majority of Beatles’ songs.

“I’m honoured to be telling the story of the greatest rock band of all time, and excited to challenge the notion of what constitutes a trip to the movies,” Mendes stated in an e-mail.

Each film will be told from the perspective of one of the Beatles.

“We intend this to be a uniquely thrilling and epic cinematic experience: four films, told from four different perspectives, which tell a single story about the most celebrated band of all time,” stated Pippa Harris, the film’s producer. “To have The Beatles’ and Apple Corps’ blessing to do this is an immense privilege.”

The Beatles’ most well-known film appearances were during their early career. From 1964 to 1970, they appeared in five films, including “A Hard Day’s Night” (1964) and the animated “Yellow Submarine” (1968). They have, of course, been the subject of numerous documentaries, most recently Peter Jackson’s 2021 “The Beatles: Get Back.”


Beatles To Get A Fab Four Of Biopics, With A Movie Each For Paul, John, George And Ringo

The Beatles reunited in 2023 using artificial intelligence in the newly released song “Now and Then.” The track was made feasible by technology employed by Jackson on “Get Back,” it included a music video directed by the New Zealand director.

Attempts to dramatise the Beatles’ narrative have been intermittent and less effective. A 1979 biography titled “The Birth of the Beatles” was developed while Lennon was still alive, with the Beatles’ original drummer, Pete Best, serving as an adviser. The 1994 indie drama “Backbeat” followed Lennon’s connection with Stuart Sutcliffe before the Beatles became famous. Aaron Taylor-Johnson portrayed a teenage Lennon in the 2009 “Nowhere Boy” film.

However, music biopics have become a lucrative business in the last decade. Box-office successes like “Bohemian Rhapsody,” “Rocketman,” and “Elvis” have prompted Hollywood executives to seek the next jukebox blockbuster. Over Presidents Day weekend, “Bob Marley: One Love,” co-produced with the Marley estate, was the top-grossing film in theatres. A Michael Jackson biopic is currently under production.


Beatles To Get A Fab Four Of Biopics, With A Movie Each For Paul, John, George And Ringo

“Theatrical film events today must be culturally significant. “Sam’s daring, large-scale idea is that and more,” said Tom Rothman, chairman and CEO of Sony Pictures’ Motion Picture Group.

The combination of Mendes’ crew “with the music and stories of four young men who changed the world, will rock audiences all over the globe,” Rothman added. “We are deeply grateful to all parties and look forward ourselves to breaking some rules with Sam’s uniquely artistic vision.”


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Paul McCartney Reunited With Stolen Guitar ‘That Kicked Off Beatlemania’ After 50 Years




LONDON — Paul McCartney no longer weeps over his original bass guitar.

A five-year search by the instrument’s manufacturer, assisted by a husband-and-wife team of journalists, helped reunite The Beatles star with the distinctive violin-shaped 1961 electric Höfner, which went missing half a century ago and is estimated to be worth 10 million pounds ($12.6 million).

McCartney had urged Höfner to assist in the search for the missing instrument that helped launch Beatlemania around the cosmos, according to Scott Jones, a journalist who worked with Höfner CEO Nick Wass to locate it.

“Paul said to me, ‘Hey, because you’re from Höfner, couldn’t you help find my bass?'” Wass stated. “That’s what triggered the great hunt. Sitting there, knowing what the lost bass meant to Paul, I was resolved to unravel the puzzle.”


Paul McCartney Reunited With Stolen Guitar ‘That Kicked Off Beatlemania’ After 50 Years

McCartney purchased the bass for approximately 30 pounds ($37) in 1961 while The Beatles were honing their skills during a period of residency in Hamburg, Germany. The instrument appeared on the Beatles’ first two LPs, including songs like “Love Me Do,” “Twist and Shout,” and “She Loves You.”

“Because I was left-handed, it looked less daft because it was symmetrical,” McCartney once explained. “I got into it. And after I purchased it, I fell in love with it.”

It was rumoured to have been stolen while The Beatles made their final album, “Let It Be,” in 1969. But no one knew when it went missing.

What began as a lengthy and winding route for Wass to find the bass gained momentum when Jones unexpectedly joined the hunt after witnessing McCartney headline the Glastonbury Festival in 2022. At one point, the stage lights appeared to spotlight nothing except McCartney’s sunburst pattern on his bass, prompting Jones to wonder if it was the same instrument he had played in the early 1960s.

When he later searched the internet, he was surprised to discover that the original bass had been lost and that there had been a search.

“I was staggered, amazed,” Jones added. “I think we live in a world where The Beatles could do almost anything and it would get a lot of attention.”

Jones, his wife, journalists, and researcher Naomi contacted Wass to share the message more widely.


Paul McCartney Reunited With Stolen Guitar ‘That Kicked Off Beatlemania’ After 50 Years

After hitting a dead end with a lead concerning a roadie for The Who, they revived The Lost Bass Project in September and were swamped with 600 emails containing the “little gems that led us to where we are today,” Jones explained.

One of those emails came from sound engineer Ian Horne, who had previously worked with McCartney’s band Wings and marked the first significant breakthrough in the search. Horne claimed the bass was stolen from the back of his truck one night in Notting Hill, London, in 1972.

The researchers released the new evidence on their website in October, adding that Horne claimed McCartney told him not to be concerned about the theft and that he continued to work for him for another six years.

“But I’ve carried the guilt all my life,” Horne explained.

After publishing that update, they received a bigger break when they were approached by someone who claimed their father had taken the bass. According to Jones, the man did not intend to steal McCartney’s guitar and became scared when he realised what he had.

The thief, who was not identified, eventually sold it to Ron Guest, the proprietor of the Admiral Blake tavern, for a few pounds and some drinks.

Word had already spread among his family as the Joneses began searching for Guest’s relatives. His daughter-in-law approached McCartney’s studio.

Cathy Guest stated that the ancient bass in her attic for years resembled the one they sought.

It had been passed down from Ron Guest to his oldest son, who died in a vehicle accident, and then to a younger son, Haydn Guest, who married Cathy and passed away in 2020.

The instrument was returned to McCartney in December, and it took around two months to authenticate it.


Paul McCartney Reunited With Stolen Guitar ‘That Kicked Off Beatlemania’ After 50 Years

The project had planned to make an announcement, but they were overshadowed by Cathy Guest’s son, Ruaidhri Guest, a 21-year-old film student who posted images of the guitar on X, formerly Twitter, on Tuesday, writing: “I inherited this instrument, which has been restored to Paul McCartney. Share the news. He sent a message on Friday, stating the family had received numerous interview requests and would soon tell their story.

According to Jones, the estimated worth of the instrument is based on a Gibson acoustic guitar Kurt Cobain played on MTV Unplugged, which sold for $6 million (4.7 million pounds). However, it has lost nearly all its worth during the last 50 years.

“The thief couldn’t sell it,” Jones explained. “The Guest family never attempted to sell it.” It’s a red flag because the moment you step forward, someone will say, ‘That’s Paul McCartney’s guitar.'”

It is now McCartney’s again. His official website announced its comeback, writing, “Paul is incredibly grateful to all those involved.”


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Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil




Rio’s government made its largest investment yet in 2024’s Carnival. If it pays off, everyone benefits.

Rita de Cassia Oliveira takes a quick break to rearrange a display of multicoloured earrings before returning to serve a group of tourists. They are choosing dazzling shorts and glittering bikini tops for this year’s Carnival street festivities. During this time, Oliveira trades her typical swimwear products for Carnival clothes, and she expects February’s income to increase compared to previous months.

“It’s the best time of year for those who work on the streets,” she explains, setting up pots of glitter at her outdoor shop on a popular Copacabana street corner.


Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil

Shopping in Rio de Janeiro picks up in the weeks leading up to Carnival. The festivities draw many national and international tourists to see the world-famous parades and block parties. But it’s more than simply a good time for Brazil; it’s also a moneymaker. Tourists spend millions during Carnival, creating thousands of temporary jobs in the city.

Rio de Janeiro is expected to earn a record 5.3 billion reais (£846 million; $1.06 billion) from tourism-related activities in February this year. The state government has invested the highest in Carnival preparations and celebrations for 2024, totalling 62.5 million reais. The infusion of capital has resulted in a record number of jobs and strengthened infrastructure to support tourism, and it is expected to provide long-term socioeconomic changes to the city.

“For every one Brazilian real invested in tourism in Rio, it brings a three to fourfold return,” says Ronnie Costa, president of Rio’s tourism board Riotur. The Carnival investment is well-timed. Brazil welcomed record numbers of international tourists last year, bringing $6.9 billion (£5.5 billion) into the Brazilian economy, a 1.5% increase over the previous best income achieved in 2014 when Brazil hosted the World Cup. The country’s Tourism Plan aims to reach $8.1 billion (£6.4 billion) by 2027.

In Rio, the government has been spending on infrastructure, security, and mobility to attract visitors. This includes more flights into the city’s major international airport and enhanced police presence in tourist areas. This year, Rio will have more than 12,000 military police officers on duty during Carnival, a 5% increase from the previous year.

Officials hope this will help to counteract Rio’s reputation for violent crime. The National Confederation of Commerce (CNC) reported that this image cost the state 3.3 billion reais (£536 million; $660 million) in tourism in 2023.

“The city needs to enable decent infrastructure to receive all these tourists, so the City and Rio State are making investments to create a good, positive experience,” says CNC’s chief economist, Felipe Tavares.
Rio has also invested 40.5 million reais (£6.5 million; $8.1 million) in samba schools, the clubs that organise the city’s iconic parades. The schools open to the public several weeks before Christmas, allowing visitors to view and participate in singing music, and dancing rehearsals.

“When schools have more money, they may spend on equipment, costumes and floats. Tourists will notice something neater, tidier and more sophisticated; a cooler avenue and cooler parties; and a better day-to-day experience’, says Carlos Werneck, president of the tourism organisation Visit Rio.


Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil

In addition, they’ve committed tens of millions of reais to prolong Carnival celebrations beyond the statutory five-day period. The capital has already helped pay for the typical block parties on weekends soon after New Year’s and will support the street celebrations that continue in the weeks after the parades, providing tourists with a Carnival experience in Rio during the first quarter of the year.

Tourism officials from Riotur and Visit Rio say there may also be plans for a Carnival-style celebration in the middle of the year.

Many Rio locals rely on the celebrations and subsequent visitors for income. According to Costa, investments in 2024’s Carnival have created 50,000 jobs, most benefiting socially vulnerable populations from low-income districts. Samba schools employ hundreds of seamstresses, musicians, performers, and organisers.

Full-time employees in Brazil are often paid an additional month’s income at the end of the year, known as the “thirteenth salary”. According to Oliveira, a street vendor in Copacabana, Carnival earnings are the equivalent of this incentive and an opportunity to pay off obligations and save. Rio officially registered 15,000 street vendors to work during block celebrations and parades this year, up from 10,000 last year.


Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil

“Carnival represents an important source of extra income for independent street vendors to increase their revenue during this period,” says Bruno Guerra, director of popular parties at Dream Factory, an event and entertainment firm. “This extra money helps support their families and pay additional expenses, often playing a fundamental role in the financial stability of these independent street sellers.”

However, Tavares emphasises that it is not just about profit. “When we have such a large development in Carnival and tourism, we see significant social improvements in the region,” he said. “Rio is getting more professional in the Carnival and tourism sectors. More people in tourism speak English and Spanish.

You can see options in two or three languages. Rio’s entire city and economy are adjusting to become an international and national tourism destination.”

In February, São Paulo state is set to receive a record 16.2 billion reais (£2.6 billion; $3.25 billion) in tourism revenue, over three times that of Rio state. Tavares attributes this to the region’s vastness. “We are seeing destinations that were not traditional for Brazilian Carnival, such as the states of Paraná, Rio Grande do Sul, Minas Gerais and São Paulo growing a lot every year.”

This is a beautiful time for Rio’s street vendors, such as Oliviera. She states, “It’s like Christmas for us.”


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