Tech
2023: Trump’s Return To Facebook Could Be Major Fundraising Boost
NEW YORK – The decision by the company that owns Facebook to quickly restore Donald Trump’s account comes at a crucial time in the former president’s campaign to get back into office.
The only declared candidate in the 2024 race, whose campaign has been criticized for a slow start, could make a lot more money if he took back control of his social media accounts.
Trump is also thinking about going back to Twitter, which he used to connect with his supporters in the past in a way that was both effective and personal.
He was barred from posting on Facebook, Twitter, and other social media sites for his role in inciting violence in the deadly insurgency at the United States Capitol on January 6, 2021.
By thinking about going back to the platforms that turned him down, Trump is admitting that Truth Social, the social media company he started last year, doesn’t come close to the reach of the biggest platforms. He currently has 4.84 million Truth Social followers, far fewer than the 87.7 million who follow his Twitter account, the 34 million who follow him on Facebook, and the 23.4 million who follow Meta’s Instagram.
Trump’s Social Media Was Unlocked In November
Trump’s Twitter account was unlocked in November, shortly after Elon Musk bought the company, but Trump has refused to use it, claiming that he is happier on Truth.
However, while Twitter has long been Trump’s platform for airing his grievances — and has received far more attention — for his new campaign, Facebook is ultimately about money.
The business executive and reality TV star’s 2016 campaign was a first of its kind because it used the power of Facebook’s digital advertising tools. And his 2016 and 2020 campaigns spent millions of dollars on advertisements critical to his small-dollar fundraising efforts.
Meta, the company that owns Facebook, decided to bring him back on Wednesday. This is likely to help his current campaign raise millions of dollars, collect emails, and find voters.
“I think this is first and foremost about fundraising for Trump,” said Katie Harbath, a Bipartisan Policy Center fellow and former Facebook public policy director. “He wants to keep getting emails and addresses for fundraising, which the platform has always been very important to the campaign.”
Personal Appeals From Users
During his suspension from Facebook, Trump’s political operation continued to fundraise on the site but could not run ads directly from him or in his voice — appeals that Harbath said are far more powerful.
“Personal appeals are always the most effective,” she says. “And people haven’t seen that in a long time in their feeds.”
The reinstatement comes at a great time for Trump, who has been struggling in the first few months of his 2024 campaign to bring back the energy of his first two campaigns. On Saturday, he plans to visit two early-voting states, New Hampshire and South Carolina, for his first official campaign event.
Even though Trump and his team are thinking about using the social media brands that helped him get where he is now, big problems could come up.
After being banned from Twitter and Facebook, the former president founded Truth Social, a Twitter clone. He typically posts multiple times per day on his social media site, sharing thoughts, insults, and campaign videos, as well as reposting messages from his supporters, as he did on Twitter.
Cannot Post On Another Site For 6 Hours
According to a filing with the U.S. Securities and Exchange Commission last May, Trump agreed to make Truth Social the “first channel” for “any social media communications and posts coming from his profile” as part of his deal with Digital World Acquisition Corp. to take it public.
This includes a clause that says the former president is “generally required to make any social media post on TruthSocial and can’t make the same post on another social media site for 6 hours.” This clause goes into effect on December 22, 2021, and lasts for 18 months, until December 22, 2025.
However, Trump “may make a post from a personal account related to political messaging, political fundraising, or get-out-the-vote efforts on any social media site at any time,” according to the statement.
Some people who support Trump think that this line gives him the right to post political messages whenever he wants, even though he is still not running for office.
Former Republican Rep. Devin Nunes, CEO of Trump Media & Technology Group, told The Associated Press on Wednesday that Trump’s obligations are clear from the SEC filing, but he declined to elaborate. Requests for comment were returned by something other than Digital World or its CEO, Patrick Orlando.
Trump Spouting More Hatred
“I think this is more of an ego question than a legal question,” Harbath said, adding that he expects Trump to start advertising on Facebook before resuming messaging. “The man enjoys putting on a show.”
There are questions about whether federal stock exchange regulators will let Digital World merge with Truth Social and go public. Trump, who owns the most shares of Truth Social, will not get shares in the new company, which could be worth hundreds of millions of dollars.
Stock in Digital World has plummeted since rumors spread that Trump may resume posting on rival social media platforms. Even though the broader comparative market has barely moved, the potential Truth Social partner has dropped 30% since Twitter reinstated Trump’s account last year.
So far, Trump has insisted on sticking with Truth, claiming that he prefers the engagement on the site, where fringe content predominates.
But, according to two people familiar with the discussions who spoke anonymously to disclose private conversations, Trump has been talking about returning to Twitter in recent weeks. NBC News says that this has included talking about possible first tweets that would have the most effect.
A spokesperson for Trump’s campaign wouldn’t say anything about Trump’s plans for social media, including his possible return.
But, while Meta deliberated, Trump’s campaign lobbied for his reinstatement.
Metas Vice President Is Ready For Trumps Return
In a letter this month, lawyer Scott Gast asked the company to let Trump back. He said that keeping the ban in place “would be, in Mr. Clegg’s words, a deliberate effort by a private company to silence Mr. Trump’s political voice.”
That’s Meta’s vice president of global affairs, Nick Clegg.
“Moreover, every day that President Trump’s political voice is silenced contributes to an inappropriate interference in the American political and electoral processes,” wrote attorney Gast.
Trump may also face restrictions on the type of content he can share on the platform.
Clegg stated in a blog post announcing Meta’s decision that “the public should be able to hear what their politicians are saying — the good, the bad, and the ugly — so that they can make informed choices at the ballot box.”
At the same time, he said that the company would set up new “guardrails” and that Trump would be suspended again if he posted “more content that broke the rules.”
And if Trump or anyone else posts material that does not violate Facebook’s rules but is otherwise harmful — for example, content that attempts to delegitimize an upcoming election or is related to the QAnon conspiracy theory — Clegg said Meta would take action to limit the material’s reach.
It could also temporarily bar Trump from using its advertising tools.
SOURCE – (AP)
Tech
Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.
(VOR News) – Google has sent a strong message to the New Zealand government, threatening to stop boosting local news content should the Fair Digital News Bargaining Bill become law.
The law, put up by the Labour government and backed by the coalition in power at the moment, mandates that digital companies such as Google pay back news organizations for links to their material.
News publishers, on the other hand, charge the tech giant with “corporate bullying.”
Google says this measure may have unanticipated effects.
Google New Zealand’s country director, Caroline Rainsford, voiced her worries that the law, which is being referred to as a “link tax,” is not doing enough to support the media industry in New Zealand right now.
She underlined that Google would have to make major adjustments if the previously mentioned law were to pass, including cutting off links to news articles from its Search, News, and Discover platforms and cutting off financial ties with regional publications.
According to Rainsford, similar legislation has been proposed and approved in other nations including Australia and Canada, but it has not been proven to be effective there and breaches the principles of the open web.
She drew attention to the fact that smaller media outlets will be most negatively impacted, which will limit their capacity to reach prospective audiences.
Google says its alternative options will protect smaller, local media from negative effects.
Conversely, it conveys apprehension regarding the possible fiscal obligations and vagueness of the legislation, which it feels generates an intolerable level of ambiguity for enterprises functioning within New Zealand.
The New Zealand News Publishers Association (NPA) has reacted to Google’s warnings by alleging that the internet behemoth is using coercive tactics.
They specifically contend that the need for regulation stems from the market distortion that Google and other tech giants have created, which has fueled their expansion into some of the most significant corporations in global history.
The legislation aims to create a more equal framework that media businesses can use to negotiate commercial relationships with technological platforms that profit from their content.
New Zealand Media Editors CEO Michael Boggs stated that he was in favor of the bill, citing the fact that Google now makes a substantial profit from material created by regional publications.
He also emphasized that the use of artificial intelligence by Google—which frequently makes references to news articles without giving credit to the original sources—highlights the significance of enacting legislation.
Paul Goldsmith, the Minister of Media and Communications, has stated that the government is now evaluating various viewpoints and is still in the consultation phase.
He stated that the government and Google have been having continuous talks and will keep up these ongoing discussions.
However, not all political parties accept the validity of the Act.
The ACT Party’s leader, David Seymour, has voiced his displeasure of the proposal, saying that Google is a game the government is “playing chicken” with. He threatened the smaller media companies, saying that they would suffer from worse search engine rankings if the internet giant followed through on its promises.
Seymour contended that it is not the government’s responsibility to shield companies from shifts in the market brought about by consumer preferences.
The things that have happened in other nations are similar to what has happened in New Zealand.
Google has agreements with a number of Australian media firms that are in compliance with its News Media Bargaining Code. These agreements contain provisions that permit an annual cancellation of these agreements.
Due to the government’s decision to exempt Google from the Online News Act, the company has committed to supporting news dissemination by contributing annually to the Canadian journalistic community.
The New Zealand measure is consistent with global approaches aimed at regulating the relationships that exist between technology corporations and media organizations.
It’s hard to say what will happen with the Fair Digital News Bargaining Bill as the discussion goes on. Google and the New Zealand media landscape are preparing for what might be a protracted legal battle.
SOURCE: TET
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Accenture and NVIDIA Collaborate to Enhance AI Implementation.
Tech
Accenture and NVIDIA Collaborate to Enhance AI Implementation.
(VOR News) – Accenture and NVIDIA are working together more closely in order to fulfill their shared goal of hastening the global adoption of generative artificial intelligence (AI) solutions by enterprises.
This is what’s being done to make this happen. Accenture and NVIDIA have signed a contract for Accenture to teach 30,000 workers of the latter company.
This aligns with our objectives. Customers’ acceptance of the new artificial intelligence technologies and their scalability will be made easier with the help of these reps.
Accenture’s AI Refinery will be available to organizations starting yesterday.
Which utilizes NVIDIA’s entire AI stack, to help them get started on their “custom” agentic AI journey. The statement made mention of this. Businesses will receive assistance so they may get started on their trip.
Businesses can now choose to create unique models that can be updated to match the particular needs of their operations and trained using data from their own companies.
This constitutes a noteworthy progression in the domain of artificial intelligence. Businesses were given access to the refinery in July, and it gives them the chance to build these models.
The term “traditional” artificial intelligence has been expanded to encompass more sophisticated agentic artificial intelligence.
They may build workflows based on a user’s objective, and they can modify their actions based on the environment they are operating in. This allows them to accomplish their objectives.
Julie Sweet, executive vice president and chief executive officer of Accenture, stated, “Accenture AI Refinery will create opportunities for companies to reimagine their processes and operations, discover new ways of working, and scale AI solutions across the enterprise.”
“These opportunities will allow companies to scale AI solutions across the enterprise.” “These opportunities will help drive continuous change and create value for the organization.”
During fiscal year 2024, the multinational professional services company successfully secured new bookings for generative artificial intelligence, totaling three billion dollars. Around the same time, more businesses began implementing artificial intelligence-related technologies, which led to NVIDIA’s revenue hitting an all-time high.
In August, Jensen Huang, the founder and CEO of NVIDIA, made the following declaration: “A new computing era has begun.” Globally, companies are beginning to place more emphasis on fast computing and generative artificial intelligence than on general-purpose computers.
The Accenture rate at which this transition is happening is rising.
Using technology that combines artificial intelligence-infused software and automated procedures
Additionally, Accenture declared that a brand-new Nvidia NIM Agent Blueprint would soon be available for purchase. Manufacturing companies will be able to create robot-run buildings and factories with the aid of this blueprint. It is possible to model factory production processes with this blueprint.
The business states that it would adopt the blueprint at its own automation company, Eclipse Automation, in order to accomplish its ambition of developing designs at a rate up to fifty percent quicker than those currently being developed. This would allow the business to achieve its goal.
Furthermore, Accenture is planning to open new offices in Singapore, London, Tokyo, Malaga, and Tokyo to support the growth of its network of engineering hubs for the Artificial Intelligence Refinery.
This will be carried out to facilitate network expansion. These recently built hubs will be put to use in the process of building foundation models that can learn to become more precise and scalable.
Accenture has opened a new lab in Dublin dedicated to the advancement of generative artificial intelligence. In February of this year, the laboratory was established.
One of the components of the consulting firm’s three billion dollar artificial intelligence investment the previous year was the studio. The prior year’s investment was made.
SOURCE: SP
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Meta has started the Facebook Content Monetization Program.
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Tech
Meta has started the Facebook Content Monetization Program.
(VOR News) – With the launch of its new monetization approach, Meta hopes to streamline existing revenue streams for content creators on its platform while simultaneously increasing new ones.
On October 2, 2024, the Facebook Content Monetization pilot experiment was revealed. This experimental project unifies three distinct monetization projects that are now underway into a single, more straightforward structure.
Facebook’s parent company, Meta, announced that the new model will combine performance bonuses, in-stream advertisements, and ads on reels into a unified income structure. With this unification, authors will find it simpler to monetize a wide range of content types, including written articles, lengthy videos, reels, and images, among others.
Facebook has been working to support platform content creators, and this announcement is part of that work. According to Meta, over four million content producers have been able to make money on Facebook since the platform’s launch of Facebook-funded monetization in 2017.
Notable Increase in the Amount Paid to Authors
According to the website Meta, Facebook paid content providers more than two billion dollars for the uploading of text, images, and videos during the course of the previous year.
Over this era, there has been a significant increase in rewards for reels and short films—a boost of more than 80 percent.
Simplifying the Techniques Applied in the Monetization Process
One of the biggest problems facing content providers is intended to be addressed by the recently launched Facebook Content Monetization initiative. Prior to this, there were differences in the enrollment processes, eligibility requirements, and availability of various monetization programs.
Because of the complexities of the scenario, some creators were not able to take advantage of opportunities or were not eligible to receive compensation in all formats.
Based on Meta’s data, only approximately one-third of Facebook producers who make money do so through many Facebook-financed initiatives. The recently combined program aims to expand earning opportunities and streamline processes in order to accomplish this goal.
The New Meta Program’s Operation of
Content creators will just need to register for one program in the Facebook Content Monetization beta phase in order to monetize various kinds of content. Performance monitoring across a variety of content categories will be possible with the program’s help thanks to its uniform collection of insights.
It has been brought to Meta’s notice that the new program’s compensation structure is the same as the current performance-based approaches used for Performance Bonus, In-Stream Ads, and Reels Ads. Still, the extent to which well-performing content qualifies will influence revenues.
Procedures for Launch and Qualification
Only individuals who have been invited may participate in the beta program’s initial stages. One million creators who have already made money on Facebook are being invited by Meta. Facebook provides revenue for these producers. In addition, the business intends to keep extending invitations for the upcoming months.
Although the program won’t be accessible to the general public until 2025, Meta is giving developers the chance to indicate that they would like to be invited to the program’s beta version ahead of time. Creators who would like to participate can express their interest and get more details by visiting the Facebook for Creators website.
Consequences for Current Programs
Meta claims that the Facebook Content Monetization scheme will soon take the place of the current Ads on Reels, In-Stream Ads, and Performance Bonus programs.
The forecasts state that this change is anticipated to occur in 2025. Creators who have been asked to join the new initiative have the option to withdraw from it during its beta period.
Acceptability of the information.
Profits could be made from any public words, images, reels, and videos that comply with the new system’s regulations. Creators and the content they generate must abide by Meta’s rules in order to be eligible for monetization; these rules include following Facebook’s Partner Monetization guidelines and the Monetization Policies.
For artists, the opportunities are great.
One important step Meta has done to support content creators on its network is the launch of Facebook Content Monetization. Facebook hopes to draw and keep a diverse range of content creators by streamlining the monetization process and boosting revenue opportunities across various content formats.
SOURCE: ARY
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