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Alt Text Guide: Write Effective, SEO-Friendly Descriptions



Alt Text Guide Write Effective, SEO-Friendly Descriptions

Ever wondered what those little text descriptions are that appear when an image fails to load on a website? That is alt text, or alternate text, a critical aspect in web content that is frequently disregarded. Let’s look at what alt text is, why it’s important, and how to create it properly to improve your website’s accessibility and SEO.

What is alt text?

Definition and purpose

Alt text, or alternative text, is a brief description of a picture contained in HTML code. It replaces a picture if it fails to load and helps search engines comprehend what the image is about. More crucially, alt text makes content accessible to visually challenged users who use screen readers.

History of Alt Text

The concept of alt text emerged with the emergence of the web and HTML. Initially, it was intended to increase web accessibility and assist with sluggish internet rates by displaying written descriptions when images failed to load.

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Why is Alt Text important?


Alt text is essential for making web information accessible to all users, including those with visual impairments. Screen readers use alt text to describe visuals, allowing visually impaired people to fully grasp and interact with the material.

SEO Benefits:

Because search engines cannot directly comprehend images, they must rely on alt language to analyze and index visual material. This improves your site’s search engine ranks and visibility, particularly in image search results.

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User Experience

Good alt text improves the user experience by offering context and information, especially when images fail to load due to technical reasons.

How Alt Text Improves Accessibility

Screen Readers and Visually Impaired Users

Screen readers transform digital text into spoken words and employ alt text to describe visuals. This ensures that visually impaired users may understand the content as well as sighted people.

Legal requirements

Many nations have legislative requirements for web accessibility, such as the usage of alternative text. For example, the Americans with Disabilities Act (ADA) in the United States requires accessible web content.

  • Alt text has SEO benefits, including improved search engine crawlability.
  • Search engines employ alt text to crawl and index photos.
  • Properly captioned photos can improve your site’s SEO by making your material easier to find and understand for search engines.

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Image Search Visibility.

Alt text improves the visibility of your photographs in search engine results. Well-written alt text can increase traffic to your website via picture searches.

Impact on Page Ranking

Images with good alt text contribute to a higher SEO score, which can boost your overall page ranking in search engine results pages (SERPS).

Best Practices for Writing Alternative Text

Be descriptive yet concise.

Describe the image in enough detail to provide context while keeping it succinct. Strive for a balance between being informed and concise.

Avoid keyword stuffing.

Include important keywords naturally, but avoid stuffing your alt text with keywords. Keyword stuffing might do more harm than good to your SEO.

Relevance to Images and Context

Ensure that your alt text appropriately represents the image content and its context on the page. Misleading alt text can confuse both users and search engines.

Avoid these common mistakes: – Using vague descriptions.

Avoid ambiguous descriptions that do not convey relevant information. For example, “flower” is too ambiguous, whereas “red rose in a vase” is more specific.

  • Redundant use of phrases such as “image of”
  • There is no need to begin with “image of” or “picture of.” Screen readers instantly recognize items as images.

Ignoring Context.

Ensure that your alt text is consistent with the surrounding material. An out-of-context description can perplex users and disrupt the flow of information.

Alt text examples are descriptive.

  • “Golden retriever playing fetch in a park.”
  • “Aerial view of downtown Chicago skyline at sunset.”

Contextual Examples:

  • “New iPhone 13 Pro Max in silver color on a wooden table.”
  • “Delicious vegan lasagna with fresh basil on top.”
  • Bad alt text examples include those that are overly simple.

“Dog” “City”

  • Keyword Stuffed Examples
  • “Cheap golden retriever puppies for sale park fetch” “Chicago best sunset skyline downtown skyscrapers”
  • Alt text for many types of images.
  • Decorative images.
  • To avoid overwhelming screen readers with unnecessary information, use an empty alt attribute (alt=””).

Informative Images

Describe the contents and purpose. Examples include: “Bar chart showing quarterly sales growth from 2019 to 2021.”

Functional Images

Describe the role of images used as links or buttons. For example, “Submit button” and “Home page link.”

Tools for creating and evaluating alt text, including automated tools.

Tools such as Google’s Lighthouse and WAVE can assess your website’s accessibility and make recommendations for improving alt text.

Manual Checks

Manually evaluate your alt text on a regular basis to verify that it is still accurate and relevant when your content changes.

Alt text can be added in various platforms, including WordPress.

When you upload images to WordPress’s media library, you can add alt text directly.


Shopify allows you to provide alt text for photos in the product media area.

  • Social Media (Instagram, Facebook, and Twitter)
  • When posting photographs to most social networking platforms, you can choose to include alt text. Use these features to enhance accessibility and SEO.

Advanced Alt Text Strategies.

Alt Text for E-Commerce

Use alt text to explain product photos in detail, emphasizing key features and benefits to improve searchability.

Alternative text for blogs and articles.

To improve SEO without sacrificing readability, use relevant keywords in the alt text of blog photographs.

Alternative Text for Social Media Marketing

Engage a larger audience by ensuring that all social media photographs include detailed and relevant alt text.

AI developments enable automated alt text generation. However, manual review remains necessary to guarantee correctness and context.

Evolving Standards

Web accessibility standards are always developing. To ensure compliance and best practices, stay up to speed on guidelines from organizations such as W3C.


Alt text is more than simply a technical detail; it serves as a bridge to accessibility, an SEO tool, and a method of improving user experience. By adhering to standard practices and avoiding common blunders, you can create excellent alt text that benefits both your audience and your website.

Arslan Mughal is a freelance writer for VORNews, an online platform that covers news and events across various industries. With a knack for crafting engaging content, he specializes in breaking down complex topics into easily understandable pieces.


TSMC exceeded profit projections due to strong demand for AI chips.



Photo: The Yomiuri Shimbun (AP)

(VOR News) – During the second quarter of the fiscal year 2024, Taiwan Semiconductor Manufacturing Company (TSMC) recorded sales of $20.82 billion, which was higher than the estimates provided by analysts.

This is a forty percent improvement over the same time period the previous year. Over the same period of time in the previous year, the Taiwanese chipmaker posted earnings of NT$247.85 billion, which is equivalent to $7.6 billion.

This is a 36% increase. According to FactSet, analysts had expected that the company would take in a net income of NT$236.4 billion, which is equivalent to $7.3 billion, during the second quarter of 2024. This figure exceeded that forecast.

This represents a thirty percent increase when compared to the previous year, when the company declared a profit of eight hundred and eighteen billion NTD. This year, the share price of TSMC has climbed by almost 70 percent.

Apple relies on TSMC as a semiconductor manufacturer, and the company has an exclusive partnership with NVIDIA, a company that manufactures chips for artificial intelligence research and development.

Every consumer wants their electronic devices to be equipped with artificial intelligence capabilities, as stated by C.C. Wei, chief executive officer of TSMC.

The artificial intelligence market is currently dominated by TSMC.

I made this statement while I was having a discussion with analysts. He continued by stating that he anticipated that production will reach capacity by the year 2025 or 2026, but that supply would continue to be difficult to come by beyond then.

“I also attempted to achieve a balance between supply and demand, but I am unable to do so at this time,” he explained to reporters. As a result of the extremely high demand, I had to put in a lot of effort in order to fulfill the requirements of my clients.

The Taiwan-listed shares of the chipmaker experienced a decline of 2.43% by the time trading on Thursday came to a conclusion.

As a result of the demand from its customers, which include Apple and Nvidia, TSMC predicted in April that its revenues for the second quarter may increase by as much as thirty percent, which was a figure that exceeded the expectations.

In order to surpass the initial expectations, it increased its sales projections for the second quarter from $19.1 billion to between $19.6 billion and $20.4 billion between those two numbers.

In addition, TSMC made the announcement that it would continue to adhere to its plans to invest up to 32 billion dollars this year, the majority of which will be allocated to the development of innovative technology.

TSMC announced in June that their net revenue for the month of May increased to seven billion dollars, representing a thirty percent increase between the previous year and the current year.

The income of the company for the months of January through May climbed by 27% compared to the same period in the previous year.

This was despite a 2.7% decline from April for TSMC.

C.C. Wei, chairman and chief executive officer of TSMC, repeated past forecasts that the semiconductor industry, excluding the memory sector, will climb by 10% this year, with artificial intelligence being the primary driver of this growth.

Chip markets around the world, including those of TSMC, experienced a decline in the early hours of Wednesday as a result of comments made by former President Donald Trump that were critical of Taiwan and rumors that the administration of Vice President Joe Biden was purportedly considering imposing more stringent trade restrictions.

By the time the market closed, the shares of TSMC that are listed in Taiwan had experienced a decrease of 2.4%.

It has been claimed that the administration of Vice President Joe Biden is mulling over the idea of imposing an export embargo known as the foreign direct product rule on allies such as Japan and the Netherlands in the event that these countries continue to provide China advanced chipmaking technology.



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Nokia’s shares fell 8% after reporting its lowest quarterly net sales since 2015.



(Photo by Xavi Torrent/Getty Images)

(VOR News) – On Thursday, shares of Nokia, a Finnish telecom business, dropped after the company disclosed a decline in its operational profit for the second quarter that was around 32 percent lower than the previous quarter.

We were able to attribute this reduction to the fact that there was a dearth of demand for the 5G equipment that Nokia was producing.

By the time the market opened at nine o’clock London time, the stock of the business that is listed in Helsinki had already experienced a decline of eight percent.

Today, Nokia reported a comparable operating profit of $462 million.

This value was reported by the company. When compared Nokia to the 619 million euros that were recorded for the same period of time in the previous year, this implies a loss of roughly a third more than what was stated.

Data provided by LSEG indicates that the firm reported a decline in its net sales of 18%, bringing the total to 4.47 billion euros.

This Nokia represents the lowest level of net sales attained since the fourth quarter of 2015. This decline was attributed to “ongoing market weakness” by the corporation at the time of the decline.

“The most significant impact was the challenging comparison period from the previous year, which saw the peak of India’s rapid 5G deployment, with India accounting for three quarters of the decline,” Mr. Pekka Lundmark, CEO of Nokia, remarked in the announcement of the results. “The most significant impact was the challenging comparison period.”

Continuing along the same lines, he emphasized that the landscape in the mobile networks business continues to be “challenging as operators continue to be cautious.”

In spite of this, Nokia forecasts that the business situation will become “stabilizing” and that there will be a “significant acceleration in net sales growth in the second half” of the year. The order intake that was seen in the most recent quarter served as the basis for these forecasts.

According to the company’s CEO, “though the dynamic is showing signs of improvement, the recovery of net sales is occurring somewhat later than we had anticipated, which will have an effect on our business group’s net sales assumptions for the year 2024.”

Despite the fact that this has taken place, we are still well on our approach to fulfilling our full-year target, which is further supported by the early action that we have taken addressing cost.

The business continues to strive for a result that is either near to or slightly below the midpoint of its comparable operating profit prediction for the entire year, which ranges from 2.3 billion to 2.9 billion euros.

Nokia’s founders set this goal for the company.

AT&T, the largest telecommunications company in the United States, made the decision to select Ericsson as the provider for the construction of a telecom network that is completely based on a technology known as ORAN at the end of the previous year.

A severe blow was handed to Nokia by this decision, as the company had previously been awarded a significant contract in the North American market.

Both the Finnish company and its Swedish competitor, Ericsson, have initiated strong cost-cutting initiatives in the midst of an industry-wide fight against a slowing economy and infrastructure expenditure cuts from mobile carriers. Ericsson is a Swedish company that competes with the Finnish company.

The revelation that Nokia will be cutting off as many as 14,000 employees came in October, following the company’s realization that it had experienced a major decline in profitability during the third quarter.

By the year 2026, the company intends to achieve a reduction in its gross expenses of between 800 million and 1.2 billion euros within the time frame.

The business made the announcement on Thursday that it had made “significant progress” on its entire cost reduction program and that it had implemented actions with the goal of cutting expenses by a total of 400 million euros up to this time.



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Netflix Earnings Preview: As the stock Approaches Records, Investor Anticipation is high.



(Jaque Silva/SOPA Images/LightRocket via Getty Images)

(VOR News) – Netflix (NFLX) is scheduled to release its fiscal second quarter earnings on Thursday following the market’s close, as the stock continues to approach record highs.

After the market has closed, the earnings report will be available. However, the streaming service will once again encounter a significant challenge in order to accomplish economic outcomes.

Benjamin Swinburne, an analyst at Morgan Stanley, issued the subsequent statement in a note that was disseminated prior to the announcement: “We remain optimistic about NFLX shares, as there is still substantial opportunity for growth.”

The company’s decision to expand into the sectors of sports programming and live events has been met with satisfaction by investors.

While this is occurring, its advertising tier is continuing to draw an increasing number of audience members. As a result, the entire stock has increased by approximately 35% since the beginning of the year.

Netflix’s circumstances inevitably lead to this outcome.

The share price of Netflix was approximately $656 at the conclusion of the business day on Thursday. At the time of closure on November 17, 2021, the price of the shares attained a new all-time high of $691.69.

Conversely, Wall Street has expressed apprehension regarding the stock’s recent surge in price.

“We are cautious as we approach the company’s Q2 2024 release,” said Citi analyst Jason Bazinet. “We maintain our Neutral rating and $660 target price.”

Wall Street anticipates the report to contain the following, as per the consensus forecasts published by Bloomberg:

Netflix’s revenue for the second quarter of 2023 was $8.19 billion, a decrease from the $9.53 billion reported in the previous quarter, as per the company’s revenue guidance.

In contrast to the $3.29 per share in the second quarter of 2023, Netflix’s profit per share (EPS) is anticipated to be $4.74, which exceeds the $4.68 prediction.

The number of new subscribers increased to 4.7 million, a decrease from the 5.9 million recorded in the second quarter of 2023. Netflix was awarded the streaming rights to two National Football League games that were scheduled to be broadcast on Christmas Day as part of a three-season agreement in May.

The contests were scheduled to be broadcast on Christmas Day. The organization also informed advertisers that its advertising tier had reached a total of forty million monthly active consumers worldwide during the May presentation. This is a substantial increase from the 15 million users that the company reported in November.

Additionally, Netflix has grown by 35 million users since last year.

In an effort to incentivize more users to transition to its advertised option, the streaming service has increased the prices of its ad-supported subscriptions, which is the reason for the increase in the prices of its ad-free subscriptions.

Furthermore, Netflix’s restriction on password-sharing has led to an increase in top-line growth and an expansion of the platform’s overall subscriber base, with an additional 9 million users joining in the first quarter. This is a substantial improvement.

Conversely, the ascension has not been an entirely seamless journey. Netflix announced in April that it would cease to furnish subscribers’ numbers starting next year. Investors expressed apprehension regarding the company’s subscriber base’s long-term expansion as a consequence of this announcement, which led to a substantial decrease in the company’s share price.

Furthermore, Swinburne emphasized that Netflix must consider “larger competitors” in light of the company’s own business’ evolution over the next few years. Consider the examples of Prime Video, which is owned by Amazon, and YouTube, which is owned by Alphabet.

These are merely two illustrations. It is likely that alternative sources of consumer time, such as social media, which is becoming increasingly dominated by short-form video, are less apparent. This is an area that will be further examined.



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