The tourism industry has launched a new Canada Map in the hopes of attracting more visitors to Canada following the damage it received during the COVID-19 pandemic.

Destination Canada and the federal government revealed a proposal at the country’s largest annual tourism convention in Edmonton to lengthen the tourist season, expand the length of stays, and attract more locals, visitors, and business people to a larger range of destinations.

Exceptionally dry circumstances have resulted in wildfires scaring away people, while milder winters have wrecked havoc at ski resorts. However, the hotter weather is opening up prospects to attract tourists in the spring and fall, potentially filling hotels and tour buses into the shoulder seasons, according to Destination Canada CEO Marsha Walden.

“We would like to keep our workers longer into the season. And, in most cases, the product does not require significant adaptation to accommodate a new season, such as fall and the transition into winter,” Walden said in an interview with CP24.

“We really need to lean heavily on expanding further into the shoulders.”

Drawn-out vacations would also result in millions more in revenue for hospitality companies, according to federal Tourism Minister Soraya Martinez Ferrada.

“Having people stay longer — having people spend more money — is just good for tourism for us in Canada,” she stated in a recent interview.

Canada Map to Promote Indigenous-owned initiatives

She said marketing initiatives will focus on “getting travellers to say, ‘If you’re going to come, you’d better stay a couple days more, because Canada is big.'”

With the new Canada Map, the federal policy aims to promote a larger range of places, from Indigenous-owned initiatives to off-the-beaten-path ecotourism spots.

Meanwhile, corporate visits continue to lag behind the recovery of leisure travel, a post-pandemic hangover that the initiative hopes to alleviate.

By 2030, the goal is to improve Canada’s position in a World Economic Forum ranking of tourism development, after it fell out of the top ten for the first time in 2022.

Tourism has rebounded from pandemic lows, according to operators, but it has yet to reach pre-COVID levels, and debt remains a significant burden for thousands of small enterprises across the country.

According to Destination Canada, international visitor counts were lower last year than four years before, with tourists from the United States accounting for 85% of 2019 levels and those from other countries accounting for 78%.

According to the Tourism business Association of Canada, the business generated more than $109 billion in revenue in 2023, approximately 4% higher than in 2019, but much less in real terms after accounting for inflation.

The association’s president, Beth Potter, has urged the federal government to establish a new low-interest loan program and a temporary foreign worker stream tailored to the tourism industry.

Ryanair may be forced to reduce flights and boost costs during the high summer this year because crisis-hit Boeing cannot deliver the promised planes.

Michael O’Leary, the CEO of Europe’s largest airline by passenger volume, stated in a widely reported press event Friday that air tickets could climb by up to 10% due to delays in aircraft delivery.

Boeing has faced additional safety and quality issues since early January when a piece of the fuselage on a 737 Max 9 operated by Alaska Airlines broke off mid-flight. Further issues have surfaced with some 737s afterwards, affecting Boeing’s production timetable. It has also postponed certification for two new versions of the plane.

‘Inexcusable.’ Ryanair Says It May Have To Raise Fares This Summer Because Of Boeing

According to O’Leary, Ryanair previously expected Boeing to deliver 57 Max 8-200 jets by the end of April. On Friday, the CEO stated that he was “pretty sure” the airline would acquire between 30 and 40 planes but “far less confident” about receiving between 45 and 50.

“We don’t really know how many aircraft we’re going to get from Boeing,” he said, according to Reuters.

A Ryanair representative told CNN that the stories about O’Leary’s media briefing were correct and that the business had nothing to offer.

O’Leary said that if only 40 aircraft are delivered, Ryanair may have to “announce some minor schedule cuts” by the end of March. This might increase plane fares by 5% to 10% this summer.

‘Inexcusable.’ Ryanair Says It May Have To Raise Fares This Summer Because Of Boeing

Demand for international travel increased dramatically last year, prompting airfares to skyrocket worldwide. Ryanair’s Ireland-listed shares have increased 69% since the beginning of 2023.

“It is inexcusable.” Boeing will attempt to justify its actions. “I believe we will receive some modest compensation from Boeing,” O’Leary added. “At the point our focus is getting the bloody aeroplanes.”

A Boeing (BA) spokeswoman stated that the business contacted customers about modifications to its delivery timetable. “We (are taking) the necessary time to make sure that every aeroplane we deliver is high quality and meets all customer and regulatory requirements.”

‘Inexcusable.’ Ryanair Says It May Have To Raise Fares This Summer Because Of Boeing

“We genuinely regret the impact this is having on our valued customer, Ryanair. We’re striving to address their issues and implement a thorough plan to improve 737 quality and delivery performance.”

O’Leary’s remarks come nearly a month after he voiced “a lot of confidence” in Boeing’s management. He congratulated Boeing’s CEO and CFO, David Calhoun and Brian West, for their efforts to turn around the company. “I think safety is their number one byword,” he remarked in a video uploaded to Ryanair’s website.

SOURCE – (CNN)

Rio’s government made its largest investment yet in 2024’s Carnival. If it pays off, everyone benefits.

Rita de Cassia Oliveira takes a quick break to rearrange a display of multicoloured earrings before returning to serve a group of tourists. They are choosing dazzling shorts and glittering bikini tops for this year’s Carnival street festivities. During this time, Oliveira trades her typical swimwear products for Carnival clothes, and she expects February’s income to increase compared to previous months.

“It’s the best time of year for those who work on the streets,” she explains, setting up pots of glitter at her outdoor shop on a popular Copacabana street corner.

Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil

Shopping in Rio de Janeiro picks up in the weeks leading up to Carnival. The festivities draw many national and international tourists to see the world-famous parades and block parties. But it’s more than simply a good time for Brazil; it’s also a moneymaker. Tourists spend millions during Carnival, creating thousands of temporary jobs in the city.

Rio de Janeiro is expected to earn a record 5.3 billion reais (£846 million; $1.06 billion) from tourism-related activities in February this year. The state government has invested the highest in Carnival preparations and celebrations for 2024, totalling 62.5 million reais. The infusion of capital has resulted in a record number of jobs and strengthened infrastructure to support tourism, and it is expected to provide long-term socioeconomic changes to the city.

“For every one Brazilian real invested in tourism in Rio, it brings a three to fourfold return,” says Ronnie Costa, president of Rio’s tourism board Riotur. The Carnival investment is well-timed. Brazil welcomed record numbers of international tourists last year, bringing $6.9 billion (£5.5 billion) into the Brazilian economy, a 1.5% increase over the previous best income achieved in 2014 when Brazil hosted the World Cup. The country’s Tourism Plan aims to reach $8.1 billion (£6.4 billion) by 2027.

In Rio, the government has been spending on infrastructure, security, and mobility to attract visitors. This includes more flights into the city’s major international airport and enhanced police presence in tourist areas. This year, Rio will have more than 12,000 military police officers on duty during Carnival, a 5% increase from the previous year.

Officials hope this will help to counteract Rio’s reputation for violent crime. The National Confederation of Commerce (CNC) reported that this image cost the state 3.3 billion reais (£536 million; $660 million) in tourism in 2023.

“The city needs to enable decent infrastructure to receive all these tourists, so the City and Rio State are making investments to create a good, positive experience,” says CNC’s chief economist, Felipe Tavares.
Rio has also invested 40.5 million reais (£6.5 million; $8.1 million) in samba schools, the clubs that organise the city’s iconic parades. The schools open to the public several weeks before Christmas, allowing visitors to view and participate in singing music, and dancing rehearsals.

“When schools have more money, they may spend on equipment, costumes and floats. Tourists will notice something neater, tidier and more sophisticated; a cooler avenue and cooler parties; and a better day-to-day experience’, says Carlos Werneck, president of the tourism organisation Visit Rio.

Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil

In addition, they’ve committed tens of millions of reais to prolong Carnival celebrations beyond the statutory five-day period. The capital has already helped pay for the typical block parties on weekends soon after New Year’s and will support the street celebrations that continue in the weeks after the parades, providing tourists with a Carnival experience in Rio during the first quarter of the year.

Tourism officials from Riotur and Visit Rio say there may also be plans for a Carnival-style celebration in the middle of the year.

Many Rio locals rely on the celebrations and subsequent visitors for income. According to Costa, investments in 2024’s Carnival have created 50,000 jobs, most benefiting socially vulnerable populations from low-income districts. Samba schools employ hundreds of seamstresses, musicians, performers, and organisers.

Full-time employees in Brazil are often paid an additional month’s income at the end of the year, known as the “thirteenth salary”. According to Oliveira, a street vendor in Copacabana, Carnival earnings are the equivalent of this incentive and an opportunity to pay off obligations and save. Rio officially registered 15,000 street vendors to work during block celebrations and parades this year, up from 10,000 last year.

Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil

“Carnival represents an important source of extra income for independent street vendors to increase their revenue during this period,” says Bruno Guerra, director of popular parties at Dream Factory, an event and entertainment firm. “This extra money helps support their families and pay additional expenses, often playing a fundamental role in the financial stability of these independent street sellers.”

However, Tavares emphasises that it is not just about profit. “When we have such a large development in Carnival and tourism, we see significant social improvements in the region,” he said. “Rio is getting more professional in the Carnival and tourism sectors. More people in tourism speak English and Spanish.

You can see options in two or three languages. Rio’s entire city and economy are adjusting to become an international and national tourism destination.”

In February, São Paulo state is set to receive a record 16.2 billion reais (£2.6 billion; $3.25 billion) in tourism revenue, over three times that of Rio state. Tavares attributes this to the region’s vastness. “We are seeing destinations that were not traditional for Brazilian Carnival, such as the states of Paraná, Rio Grande do Sul, Minas Gerais and São Paulo growing a lot every year.”

This is a beautiful time for Rio’s street vendors, such as Oliviera. She states, “It’s like Christmas for us.”

SOURCE – (BBC)