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Walmart To Acquire Smart TV Maker Vizio For $2.3 Billion In Bid To Boost Its Advertising Business

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Walmart is paying $2.3 billion for smart TV maker Vizio to boost its quickly growing advertising business and compete with Amazon.

If the purchase is completed, Walmart will gain access to Vizio’s SmartCast operating system, allowing the retail juggernaut to offer its suppliers the opportunity to display adverts on streaming devices.

Walmart Connect, which provides marketers with access to Walmart’s large consumer base, has helped the company grow its media and advertising business. Walmart reported on Tuesday that its global advertising business increased by nearly 28% to $3.4 billion last year.

The developments follow Amazon’s announcement last month that it will begin charging Prime members $2.99 per month to keep their films and TV series ad-free, in addition to the $14.99 per month or $139 per year Prime price.

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What does Walmart stand to gain from a television manufacturer?

Vizio’s SmartCast technology has 18 million active accounts and has increased 400% since 2018. The firms claim that Vizio’s platform has over 500 direct advertisers and that ads now account for most of the company’s gross profit.

In recent years, makers of streaming gear, such as Roku and Vizio, have moved their focus to advertising revenue. Vizio established its Vizio Ads business unit in 2019, claiming to be “one of the few connected TV companies with the device penetration, consumer opt-in, and infrastructure to deliver meaningful scale.”

Walmart saw Vizio’s growing consumer base and grabbed the opportunity to develop its Walmart Connect business.

“We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment,” said Seth Dallaire, executive vice president and chief revenue officer at Walmart U.S.

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Who else is ramping up screen advertising?

Other large streamers, such as Netflix and Disney, have embraced the dual model, allowing them to generate revenue from commercials while simultaneously allowing customers to opt-out for a higher charge.

However, in the ever-changing streaming industry, whether consumers are prepared to pay more to see fewer commercials when they already pay subscription fees, frequently for numerous providers, remains to be seen. Many consumers “cut the cord” and ditched cable TV because they were frustrated with their ever-increasing fees.

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How did the companies’ shares fare?

Vizio stock rose about 15% in the afternoon, reaching $10.96 per share.

Walmart’s stock jumped 3.1% to $175.66 per share after exceeding Wall Street’s expectations with its sales and profit on Tuesday.

Roku, one of Vizio’s primary competitors, saw its stock drop 6.4% by midday.

SOURCE – (AP)

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

Business

Red Lobster Closes 50 Restaurants as Bankruptcy Looms

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Red Lobster Closes 50 Restaurants
Red Lobster is reportedly considering filing for bankruptcy protection: Getty Images

Red Lobster abruptly closed at least 50 of its restaurants across the United States, surprising customers and employees. Red Lobster is reportedly considering filing for bankruptcy.

The chain has hired a restructuring expert as its CEO, which could indicate an eventual bankruptcy.

TAGeX Brands, a restaurant liquidator, said that it would auction off goods from some of the Red Lobster restaurants that had closed.

“TAGeX Brands is proud to launch the largest restaurant liquidation EVER through its online auction marketplace,” Neal Sherman, CEO of TAGeX Brands, wrote in a LinkedIn post.

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“The furniture, fixtures, and equipment from select Red Lobster locations must go ASAP!”

The mass closures are yet another evidence of Red Lobster’s woes, and it is the first time in the chain’s more than 50-year history that dozens of restaurants have closed at the same time.

Red Lobster was a casual dining pioneer, introducing reasonably priced seafood to middle-class consumers for the first time.

However, the business has decreased in recent years owing to a variety of causes, including corporate mismanagement, according to former executives and restaurant analysts.

Thai Union Group Takes $530 Million Loss

Thai Union Group, a Thai producer of seafood-based food products and a longtime Red Lobster supplier, acquired an unknown financial position in the business in 2020, becoming a prominent shareholder.

Under Thai Union’s leadership, Red Lobster went through four CEOs and implemented an all-you-can-eat shrimp bargain last year, which slowed table service and reduced Thai Union’s earnings.

The offer has been running for more than 18 years at Red Lobster, but it has now become a permanent staple on the menu. “We need to be much more careful,” Thai Union CEO Thiraphong Chansiri stated in November about the shrimp contract.

Thai Union Group said this year that it was divesting from Red Lobster and would incur a $530 million loss on its investment. The chain, which has 27 restaurants in Canada and 649 in the United States, has not publicly commented on the closures.

In 2023, the company reportedly lost millions of dollars after its unlimited shrimp deal proved unexpectedly popular with clients.

The all-you-can-eat menu choice was originally only available for a limited period, but when the company made it permanent, consumers took advantage and consumed more shrimp than the restaurants could afford.

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Roku Will Stream Weekly MLB Game On Sundays. Viewers Won’t Need One Of The Service’s Devices

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AP News - VOR News Image

The streaming service announced Monday that Roku will begin broadcasting Major League Baseball games on Sundays this week, and fans will be able to watch for free without needing a device.

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AP – VOR News Image

Roku Will Stream Weekly MLB Game On Sundays. Viewers Won’t Need One Of The Service’s Devices

The company has secured multiyear rights to MLB Sunday Leadoff games, beginning this Sunday with the Boston Red Sox versus the St. Louis Cardinals. The telecasts will be created in partnership with local broadcasting teams. They were originally available via the subscription service Peacock.

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AP – VOR News Image

Roku Will Stream Weekly MLB Game On Sundays. Viewers Won’t Need One Of The Service’s Devices

Viewers without Roku can watch the games via the free Roku Channel app, available on Amazon Fire devices, Samsung TVs, and Google TVs. The app is also available at therokuchannel.com, and no login is necessary.

The games will also be available to MLB.TV subscribers.

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AP – VOR News Image

Roku Will Stream Weekly MLB Game On Sundays. Viewers Won’t Need One Of The Service’s Devices

“With free games available to anyone, MLB games on Roku will be widely accessible to fans,” said Noah Garden, MLB deputy commissioner for business and media. “Since Roku serves as an entertainment gateway for millions, this partnership offers a valuable new promotional and distribution platform for MLB games and content.”

SOURCE – (AP)

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Business

Boeing Orders Tumble As Troubled Aircraft Maker Struggles To Overcome Its Latest Crisis

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Another sign of Boeing’s predicament is the fact that canceled sales outweighed falling orders in April.

Boeing announced Tuesday that it received orders for seven planes last month, which is an exceptionally low figure. That wasn’t enough to overcome canceled sales for 33 planes, 29 of which were due to the closure of Lynx Air, a cheap Canadian airline that ceased operations in late February.

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AP – VOR News Image

Boeing Orders Tumble As Troubled Aircraft Maker Struggles To Overcome Its Latest Crisis

As expected, deliveries of new Boeing jetliners were low, at 24 in April, putting the American company further behind its European rival Airbus.

In the first four months of the year, Airbus delivered 203 commercial jets, compared to 107 for Boeing. Deliveries are a key source of cash for businesses.

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AP – VOR News Image

Boeing Orders Tumble As Troubled Aircraft Maker Struggles To Overcome Its Latest Crisis

The Federal Aviation Administration is halting the construction of new Boeing 737 Max jets as the firm works to enhance manufacturing quality.

The production halt came when a piece known as a door plug burst out of an Alaska Airlines 737 Max shortly after takeoff from Portland, Oregon, in January. The pilots were able to safely land the plane, but the incident has plunged Boeing into its most serious crisis since the fatal crashes of two Max jets in 2018 and 2019.

Current and former Boeing employees have accused the firm of cutting corners on safety, and the FAA, National Transportation Safety Board, and Justice Department are all looking into the matter.

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Independent: VOR News Image

Boeing Orders Tumble As Troubled Aircraft Maker Struggles To Overcome Its Latest Crisis

While Boeing’s April results were disappointing, the company said it achieved a milestone last month when it delivered the 1,500th 737 Max to Ireland’s Ryanair.

SOURCE – (AP)

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