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Why Is Costco’s Hot Dog Still $1.50 When Everything Has Become So Expensive?

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Inflation has affected almost everything over the last two years, including Trader Joe’s 19-cent banana. However, Costco’s hot dog-and-soda combo price remains unchanged.

Costco’s hot dog deal, available in its food courts, remains at $1.50, the same price as in 1985, before the Great Recession, the housing crisis, the pandemic, and the most recent about of decades-high inflation.

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Why Is Costco’s Hot Dog Still $1.50 When Everything Has Become So Expensive?

According to the Bureau of Labor Statistics, consumer prices have increased about 20% since the pandemic began. Many crucial industries, such as housing and groceries, have seen even higher price increases.

If Costco’s hot dog sale had kept up with inflation, it would be three times as expensive now, nearly $4.50. But Costco’s $1.50 combo is a deliberate decision, also known as a loss-leader: The firm is willing to lose money selling the hot dogs at that price — inflation be damned — as long as it helps Costco attract and retain consumers.

“It’s branding,” explained Scott Mushkin, a retail analyst at R5 Capital. The $1.50 offer fosters client loyalty, he noted. “It reminds customers of who Costco is.”

Costco loses money on more than 100 million hot dogs yearly, but it counters these losses by raising prices on other products. Costco has raised the prices of pizzas and other goods in its food courts.

However, Costco has a unique business plan allows it to keep costs low: it makes almost all of its money from memberships, selling things on its warehouse floor for practically cost – and occasionally less.

In a recent interview, Richard Galanti, Costco’s longstanding financial chief who retired this month, stated that the $1.50 pricing was “probably safe for a while.”

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Why Is Costco’s Hot Dog Still $1.50 When Everything Has Become So Expensive?

declining inflation and declining prices
Most businesses need the benefit of a membership model like Costco. They can’t afford to sell the majority of their items for a small profit — or to lose money on products that sell 100 million units each year.

Inflation has fallen significantly since its peak of 9.1% in June 2022. To reduce inflation, the Federal Reserve implemented 11 severe rate hikes designed to crush demand and discourage spending.

According to the Bureau of Labor Statistics, total consumer prices increased by 3.2% in February.

While we may want reduced prices, decreasing prices are a red flag indicating that the economy is in bad shape. We’re not there yet, so don’t worry.

Companies have reported unusually high profitability in recent months owing to strong consumer spending. Even when companies like Costco must hike prices (even on hot dogs in some circumstances), Americans continue to spend.

Consumer spending is the most powerful engine driving the US economy. When individuals spend less money, firms prefer to lay off employees, which can lead to even lower spending and more layoffs. This cycle has the potential to drive the economy into a recession, but again, this is not occurring yet.

“A lack of demand causes price declines. “That means we’d be in a recession,” said Gus Faucher, chief economist at PNC.

“If you raise the effing hot dog, I will kill you.”
Costco’s hot dogs fought inflation from the outset.

Costco’s hot dog offering originated in the company’s early days. Costco added a Hebrew National kiosk to its second warehouse store in Portland, Oregon, shortly after it opened in 1983.

To keep hot dogs’ pricing consistent, Costco found ways to cut other costs in the food court, such as switching from 12-ounce soda cans to cheaper 20-ounce fountain drinks.

costco

Why Is Costco’s Hot Dog Still $1.50 When Everything Has Become So Expensive?

Costco sold kosher hot dogs in its food courts until 2009 when meat supplies began to run low. Recognizing the value of low-cost hot dogs, the business moved production in-house and launched its Kirkland Signature brand. Costco’s factories generate around 388 million non-kosher hot dogs annually for both food courts and retail sales.

Jim Sinegal, Costco’s co-founder, famously threatened former CEO Craig Jelinek, “If you raise the effing hot dog, I will kill you.” “Figure it out.”

“I know it sounds crazy making a big deal about a hot dog, but we spend a lot of time on it,” Sinegal told the Seattle Times in 2009. “We’re recognized for our hot dogs. That is something you do not mess with.

Last year, Costco sold over 130 million hot dog-soda combos worldwide, totaling around $195 million.

SOURCE – (CNN)

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

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Disneyland Receives Final Approval For ‘Greatest Thing’ Since Its Opening.

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Disney cleared a major hurdle to start developing a colossal expansion of its Disneyland theme parks on Tuesday night when the Anaheim city council unanimously gave final approval to rezoning much of the property.

Disney’s original resort in California, which comprises a shopping district, parking areas and two theme parks, is about 550 acres, which is less than 2% of the size of Walt Disney World in Florida.

However, with newly approved “multi-use” zoning, Disney can now expand its theme parks in Anaheim without acquiring any new land by building attractions where the company could previously only build hotels or parking lots. This paves the way for a multi-decade project to expand both of its theme parks there: Disneyland and Disney California Adventure.

“For nearly seven decades, Disneyland Resort has made a unique, irreplaceable impact on hundreds of millions of guests from around the world. How exciting to know our best days are still ahead – I can’t wait to show you what’s to come,” Disneyland Resort President Ken Potrock said in a statement Tuesday night.

The project, dubbed “DisneylandForward,” does not require any public funding. While no specific designs have been shared yet, Disney has released concept art for what the expansion could look like on the west side of the resort, in areas surrounding Disneyland Hotel and Pixar Place Hotel.

On Tuesday night, Disney passed a significant hurdle to begin creating a massive expansion of its Disneyland theme parks when the Anaheim city council overwhelmingly approved rezoning much of the property.

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Disneyland Receives Final Approval For ‘Greatest Thing’ Since Its Opening.

Disney’s first resort in California, which includes a commercial district, parking lots, and two theme parks, covers approximately 550 acres, less than 2% of the size of Walt Disney World in Florida.

However, with newly authorized “multi-use” zoning, Disney may now expand its theme parks in Anaheim without acquiring new land by creating attractions where the company could previously only build hotels or parking lots. This sets the door for a multi-decade project to develop both of its theme parks, Disneyland and Disney California Adventure.

“For nearly seven decades, Disneyland Resort has had an unforgettable influence on hundreds of millions of visitors worldwide. “How exciting to know that our best days are still ahead – I can’t wait to show you what’s to come,” Disneyland Resort President Ken Potrock said in a statement Tuesday night.

The project, known as “DisneylandForward,” does not require any public support. While no concrete designs have been revealed, Disney has produced concept images for the expansion on the west side of the resort, near the Disneyland Hotel and Pixar Place Hotel.

“This is decades overdue. This, in my opinion, is the most significant thing Disney has done since opening the gates in 1955,” said Dennis Speigel, owner and founder of International Theme Park Services, a global consultant for theme park developments.

Speigel, who is not involved in Disney’s plans, stated that this project could potentially increase Disneyland Resort’s annual visitor count from 25 million to 40 million over the next 20 years.

You’re going from a two-room house to a five-room house,” Speigel said, adding that the extra space will make visitors more comfortable and increase per capita spending by allowing them to stay longer and experience more attractions.

At a shareholders’ meeting in April, Disney CEO Bob Iger stated that DisneylandForward’s potential new projects might include “the opportunity to embark on all-new Avatar adventures with a visit to the world of Pandora.”

The published concept art for a hypothetical Avatar land depicts a location similar to Pandora at Disney’s Animal Kingdom in Florida, but with tourists on boats in the center of an open lake, reminiscent of the franchise’s second feature, “The Way of Water.”

In a January video, Rachel Alde, Disney Experiences’ senior VP of global development, stated that a 1990s agreement with the city of Anaheim allowed Disney to build 6.8 million square feet of theme park space, but the company has only built 46% of that due to space and zoning restrictions.

“Imagine what we could do with this space.” Currently, there are only surface parking lots. What if we could become the first land-based on Wakanda from the Black Panther franchise? A Zootopia-themed land that builds on the work you saw before at Shanghai Disney Resort. The creation of Arendelle from Frozen is comparable to what you witnessed in our three worldwide parks. Or even the ability to celebrate Dia de los Muertos in a Coco-themed area that reflects the diverse community in Southern California.”

Don Ballard, an author and historian who wrote a book about the ancient Disneyland Hotel, believes the company’s original resort is “ever-evolving.” I mean, technology changes and people’s tastes shift.”

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Disneyland Receives Final Approval For ‘Greatest Thing’ Since Its Opening.

Ballard cited Walt Disney’s famous quote: “Disneyland will never be completed.” It will continue to expand for as long as imagination exists in the world.

Todd James Pierce, a Cal Poly San Luis Obispo professor who published the book “Three Years in Wonderland” about the creation of Disneyland, stated that “When Walt was alive, almost every year there was a new attraction, if not multiple new attractions.” He took one hiatus around the World’s Fair since he was busy doing other things. This allows the Disneyland Resort to expand significantly. So if people are fans, there will be something fresh only a short time from now, every year, or every couple of years.

Pierce stated that their chosen concept art is noteworthy because “none of these things are standalone attractions. They’re all 8—to 12-acre themed areas centered on one or more [stories], such as a whole Frozen region.

Ballard and Pierce agree that, in addition to being inventive, the new idea will be useful in reducing overcrowding at the right resort.

Ballard, who proposed to his wife at Disneyland, quipped, “It was just me and 80,000 of my closest friends.” And I proposed to her in front of the castle, and four girls behind her said ‘yes.‘”

Pierce stated that opening new lands allows Disney to close existing attractions more easily for redevelopment because passengers can spread out and are not pressed into tight crowds.

Disney theme parks worldwide are known for creating an immersive environment in which visitors leave the “real” world for something fanciful. To do so, one must enter a “Disney bubble,” as fans refer to it, which shields one from the outer world.

However, this proposal will face challenges because some of the properties that could be renovated are separate from the main Disneyland Resort campus. Disney has revealed in concept art that a section of land on the east side, currently used as the Toy Story surface parking lot, may be converted into a mixed-use hotel, restaurant, and shopping complex akin to Disney Springs in Florida.

Pierce explained that getting from the big theme parks to this retail area entails crossing city streets lined with 7-Elevens and CVS drugstores.

The difficulty lies “not in doing what they do really well, which is build themed environments, but figuring out how to connect up this patchwork of property that they’ll now control,” Pierce stated. “Elevated walkways, a people mover system or a Skyliner system (the elevated gondolas), something like that…is probably going to be necessary, otherwise the vacation experience becomes fragmented.”

According to Anaheim’s chief communications officer, Mike Lyster, the DisneylandForward project includes authority for pedestrian bridges over city streets, but anything else would require separate city approval.

Another challenge is ensuring there is ample parking. Disney would be forced to create additional parking facilities elsewhere on the resort grounds by potentially developing theme park lands on top of existing parking lots. Disney has stated that it plans to create a new parking facility on the resort’s east side, including one to three pedestrian bridges and improved entrance accessibility for hotels and businesses along Harbor Boulevard.

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Disneyland Receives Final Approval For ‘Greatest Thing’ Since Its Opening.

Tuesday’s rezoning approval will take effect in 30 days. Next, Disney and the city of Anaheim will attempt to finalize a development agreement that will last until 2064.

“This is a significant milestone for the city. “We’re looking at a unique opportunity not only for Anaheim but for the entire state of California,” said Anaheim Mayor Ashleigh Aitken.

Proposed agreements include Disney committing $1.9 billion to the project over the first ten years, $40 million to take over two city-owned streets, $45 million for transportation improvements, $8 million for city parks, and $30 million for affordable housing.

Speigel predicts the corporation would spend over $3 billion, exceeding its initial investment promise.

This expansion initiative follows the company’s previously stated $60 billion investment in its parks and cruises across the world over the next ten years.

According to Aitken, more than half of Anaheim’s general fund comes from tourism revenue. So, the initiative would improve the guest experience and result in significant investment in the city.

She also stated she has been one of the “fiercest critics” of resort area growth, fighting city subsidies and securing construction and hospitality union backing for the initiative.

“And I’m comfortable that the Disneyland team has answered a lot of those concerns.”

Aitken stated that the resulting idea is carefully thought out and a “win-win” for everyone.

SOURCE – (AP)

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Nintendo To Announce Switch Successor In This Fiscal Year As Profits Rise

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TOKYO  — Nintendo, a Japanese video game company, announced on Tuesday that it will provide details regarding a Switch home console replacement before March 2025.

Nintendo did not provide any information regarding the announcement when releasing its financial results, including if it will only announce its plans for the replacement product or debut it during this fiscal year.

“Within this fiscal year, we plan to reveal details on the Nintendo Switch successor. Nintendo Switch was first unveiled in March 2015. Thus, it will have been more than nine years since then, according to a statement from Shuntaro Furukawa, president of the business.

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Nintendo To Announce Switch Successor In This Fiscal Year As Profits Rise

The fiscal year that concluded in March saw a 13% increase in earnings for Kyoto-based Nintendo Co. This was due to strong demand for Switch titles such as “The Legend of Zelda: Tears of the Kingdom.”

Nintendo increased its net profit from 432.7 billion yen to 490.6 billion yen ($3 billion) during the fiscal year that ended in March 2024. Sales increased 4% annually to 1.67 trillion yen ($11 billion), with almost 80% coming from outside of Japan.

Nintendo reports that in addition to “The Legend of Zelda,” which sold 20.6 million units worldwide during the fiscal year, “Super Mario Bros. Wonder” sold 13.4 million units, and “Pikmin 4” sold about 3.5 million units.

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Nintendo To Announce Switch Successor In This Fiscal Year As Profits Rise

The Super Mario Bros. Movie’s release a year ago also helped sales.

Additionally beneficial was the yen’s depreciation versus the dollar, which increases the value of Japanese exporters’ foreign earnings in yen, such as Nintendo. Over the last fiscal year, the U.S. dollar has averaged roughly 151 Japanese yen, up from 133 yen the year before.

Nintendo was less enthusiastic about its financial results for the fiscal year through March 2025, predicting net profit to drop to 300 billion yen ($1.9 billion). Nintendo did not provide quarterly data.

Nintendo has sold over 141 million Switch units, with 15.7 million of those sales occurring in the recently ended fiscal year.

Providing a consistent flow of entertaining games is essential because these sales tend to decrease steadily over time.

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Nintendo To Announce Switch Successor In This Fiscal Year As Profits Rise

This month, “Endless Ocean Luminous,” a virtual scuba diving experience that included whales, vibrant fish, and other aquatic species, went on sale. Next month, the plumber Mario’s sibling will appear in “Luigi’s Mansion 2,” which will go on sale.

Nintendo is also preparing a new movie for a global release in April 2026. It hopes to attract more fans to its property with the later this year debuts of Donkey Kong Country at Universal Studios Japan and a Nintendo museum in Kyoto.

SOURCE – (AP)

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Disney’s Streaming Business Turns A Profit In First Financial Report Since Challenge To Iger

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Due to restructuring and impairment losses, The Walt Disney Co. saw a deficit in its second quarter; nevertheless, adjusted profit exceeded forecasts, and the company’s streaming division made money. The corporation raised its forecast for the year since theme parks also performed well.

Disney announced on Tuesday that it expects its combined streaming businesses to be profitable in the fourth quarter and to be a significant future growth driver for the company, with further improvements in profitability in fiscal 2025. Disney acknowledged that it foresees its overall streaming business softening in the current quarter due to its platform in India, Disney+Hotstar.

Disney+ and Hulu are part of the direct-to-consumer division, which reported quarterly operating income of $47 million, up from a $587 million loss the previous year. Revenue reached $5.64 billion, up 13%.

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Disney’s Streaming Business Turns A Profit In First Financial Report Since Challenge To Iger

The second-quarter operating deficit for the combined streaming businesses—Disney+, Hulu, and ESPN+—dropped to $18 million from $659 million, while revenue increased to $6.19 billion from $5.51 billion.

In the second quarter, core Disney+ subscribers increased by almost 6%.

However, Disney’s streaming business is improving despite its cable division losing ground. That segment’s sales decreased by 8% in the most recent quarter.

“Upon examining our organization holistically, it is evident that the transformation and expansion endeavors we initiated last year have persistently produced favorable outcomes,” Iger stated in a written statement.

During Disney’s conference call, Iger announced that the business will incorporate an ESPN tab into Disney+ by year-end, following suit with Hulu. This will provide live sports and studio content for U.S. users via the Disney+ app.

In February, ESPN, Fox, and Warner Bros. Discovery revealed their intentions to introduce a sports streaming service in the autumn that will feature content from all four major professional sports leagues and at least 15 other networks.

Iger added that the business will begin enforcing stricter measures against password sharing for its streaming service in select areas starting next month, with plans to go global in September.

Disney, like its competitors like Netflix, has high-quality streaming material, but Iger stated that the company’s current priority needs to be expanding its technological capabilities. These steps—including the password crackdown—are anticipated to increase revenue.

This is the first financial report since last month, when investors fiercely opposed activist investor Nelson Peltz’s attempts to win seats on the company board. They supported Iger’s efforts to revitalise the business following a difficult period.

While some Disney investors may have been hoping for more from the quarterly report, Thomas Monteiro, senior analyst at Investing.com, noted that “the company has tilted its operation back to its core business model, which is more conservative by nature.”

Monteiro concentrated on the business’s attempts to profit from its streaming section.

“Amidst Hollywood’s massive strike period, the big surprise of the day came on the streaming front, which finally managed to bring profits – way ahead of predictions,” stated Monteiro. “This suggests that the more global, low-production-cost Netflix-like model is probably the best course of action for an organization that needs to reevaluate its overall growth expectations.”

Disney’s theme parks abroad recorded a 29% increase in revenue, while its domestic theme parks saw a 7% gain.

However, Disney admitted that the quarter’s higher theme park expenses resulted from inflation.

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Disney’s Streaming Business Turns A Profit In First Financial Report Since Challenge To Iger

The business reported that while visitors to Disneyland raised their spending due to higher ticket and hotel room prices, guests at Walt Disney World increased their spending due to higher ticket prices.

The November debut of World of Frozen, a portion of the park including attractions based on the well-known “Frozen” films, helped Hong Kong Disneyland overseas.

Like many other tourist spots, Disney is still used to post-pandemic visitation.

Chief Financial Officer Hugh Johnston stated on the call, “We are seeing some evidence of a global moderation from peak post-Covid travel, even though consumers are still traveling in record numbers and we are still seeing healthy demand.”

Disney lost $20 million for the quarter that ended on March 30, or one penny per share. In contrast, the company made $1.27 billion in profit a year prior, or 69 cents per share.

Charges for restructuring and impairment increased to $2.05 billion from $152 million during the same period last year.

After deducting charges and other things, adjusted earnings came in at $1.21 per share, well exceeding the $1.12 per share projected by Zacks Investment Research’s panel of experts.

Disney announced that it has revised its full-year adjusted profits per share growth forecast to 25% in light of its second-quarter results. Before, it had projected growth of at least 20%.

The Burbank, California-based company’s revenue increased to $22.08 billion from $21.82 billion in the previous year, but it fell short of $22.13 billion in Wall Street projections.

Disney didn’t release any major movie titles in the second quarter compared to the same period last year, which included the release of “Ant-Man and the Wasp: Quantumania,” which caused content sales and license revenue to drop by 40%. The continuous release of “Avatar: The Way of Water,” released in December 2022, also contributed to the outcomes from a year ago.

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Disney’s Streaming Business Turns A Profit In First Financial Report Since Challenge To Iger

Over 8% of the shares dropped during morning trade.

The Walt Disney Company reported in February that it was implementing “significant cost reductions,” in the first quarter of that year, it cut its selling, general, and other operations expenses by $500 million. In 2023, the corporation laid off thousands of workers.

In a state court battle over Walt Disney World’s future development after the Florida governor took over the theme park resort’s governance, friends of Governor Ron DeSantis and Disney came to a settlement deal in March.

Actors’ Equity Association, the union that represents character performers at Disneyland in California, said last month that they had submitted a petition to be recognized as a union.

SOURCE – (AP)

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