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Disney To Boost Prices For Ad-Free Disney+ And Hulu Services And Vows Crackdown On Password Sharing

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CEO of Walt Disney Co., Bob Iger, promised to increase prices for its ad-free Disney+ and Hulu plans in October and crack down on password sharing through the end of the following year to make the company’s streaming services profitable.

The price changes will increase the ad-free Disney+ monthly fee by $3, or nearly 27%, to almost $14. In addition, the price of ad-free Hulu will increase by $3 to nearly $18 – a 20% increase, making it more expensive than Netflix’s most popular ad-free tier.

Iger remarked after Disney’s fiscal third quarter, which concluded on July 1, released its mixed numbers. The business recorded a substantial financial loss while losing clients in home and foreign markets. Disney reported an overall 4% gain in revenue for the quarter but switched from a $1.4 billion profit a year earlier to a net loss of $460 million. In after-hours trading, Disney shares, which had ended at $87.49, increased by almost 2.2% to $89.45.

Disney+ experienced narrower losses throughout the quarter but continued to lose domestic subscribers in the United States and Canada. Internationally, it recorded its third consecutive quarter of declines, even though problems in the Indian market were a significant factor.

The service had 157.8 million foreign users in the second quarter, a 7.4% decrease to 146.1 million in the third quarter. That came after a 2nd quarter loss of 4 million streaming users. It lost the same number of domestic subscribers—300,000—in the third quarter as in the second.

The Disney CEO admitted that the price increases are meant to tempt customers away from the subscription-based versions of these services and towards cheaper ad-supported alternatives. He claimed that the streaming advertising business is “picking up,” saying it is more advantageous than conventional TV advertisements. “We’re attempting to migrate more subscribers to the advertising-supported tier with our pricing strategy.”

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CEO of Walt Disney Co., Bob Iger, promised to increase prices for its ad-free Disney+ and Hulu plans in October.

Iger said only that Disney might gain from the crackdown on password sharing in 2024, but he noted that the effort “might not be completed” then and that Disney couldn’t forecast how many password sharers would convert to paid subscriptions.

Analysts expressed skepticism about Disney’s ability to return to sustained growth, despite price increases and tougher password-sharing policies. Insider Intelligence analyst Paul Verna noted that investors “anxious for clarity on the company’s strategy for its streaming services and TV networks” are unlikely to be soothed by its actions.

Although a reduction in Disney’s streaming losses is encouraging, the improvements resulted from drastic cost cuts more than organic growth, indicating that Iger still lacks a strategy for placing Disney on a solid financial footing.

To save the corporation $5.5 billion, Disney is amid a “strategic reorganization” that involves letting go of roughly 7,000 employees.

In the past several months, Iger, who returned in November to replace Bob Chapek as CEO, has attempted to turn around Disney’s streaming business while maintaining the financial sturdiness of its theme parks.

CEO of Walt Disney Co., Bob Iger, promised to increase prices for its ad-free Disney+ and Hulu plans in October.

Industry insiders generally agree that Disney’s theme parks are essential to the company’s operations in Burbank, California. Iger has prioritized winning back the brand’s devoted fans by rekindling their love of Disney theme parks. The U.S. parks saw adjustments soon following Iger’s return.

Additionally, he had to fight to stop Florida Governor Ron DeSantis from annexing the Disney World theme park district. Disney filed a lawsuit against DeSantis in late April, alleging that the governor engaged in a “targeted campaign of government retaliation” in response to the company’s opposition to a statute known as “Don’t Say Gay.” This month, a group of primarily Republican former senior government officials referred to the Florida governor’s seizure of Disney World’s administrative district as “severely damaging to the political, social, and economic fabric of the State.”

Iger agreed to a two-year contract extension, allowing the entertainment and theme park giant some time to identify his replacement. Disney announced last month that Iger will continue to serve as CEO of The Walt Disney Co. through the end of 2026.

Tuesday saw the announcement by Disney-owned ESPN that it had successfully negotiated a lucrative deal to rename a current sports betting app operated by Penn Entertainment as ESPN Bet. Penn Entertainment will continue to own and run the betting app and will pay $1.5 billion in addition to other considerations for the exclusive rights to the ESPN name.

SOURCE – (AP)

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

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Red Lobster Closes 50 Restaurants as Bankruptcy Looms

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Red Lobster Closes 50 Restaurants
Red Lobster is reportedly considering filing for bankruptcy protection: Getty Images

Red Lobster abruptly closed at least 50 of its restaurants across the United States, surprising customers and employees. Red Lobster is reportedly considering filing for bankruptcy.

The chain has hired a restructuring expert as its CEO, which could indicate an eventual bankruptcy.

TAGeX Brands, a restaurant liquidator, said that it would auction off goods from some of the Red Lobster restaurants that had closed.

“TAGeX Brands is proud to launch the largest restaurant liquidation EVER through its online auction marketplace,” Neal Sherman, CEO of TAGeX Brands, wrote in a LinkedIn post.

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“The furniture, fixtures, and equipment from select Red Lobster locations must go ASAP!”

The mass closures are yet another evidence of Red Lobster’s woes, and it is the first time in the chain’s more than 50-year history that dozens of restaurants have closed at the same time.

Red Lobster was a casual dining pioneer, introducing reasonably priced seafood to middle-class consumers for the first time.

However, the business has decreased in recent years owing to a variety of causes, including corporate mismanagement, according to former executives and restaurant analysts.

Thai Union Group Takes $530 Million Loss

Thai Union Group, a Thai producer of seafood-based food products and a longtime Red Lobster supplier, acquired an unknown financial position in the business in 2020, becoming a prominent shareholder.

Under Thai Union’s leadership, Red Lobster went through four CEOs and implemented an all-you-can-eat shrimp bargain last year, which slowed table service and reduced Thai Union’s earnings.

The offer has been running for more than 18 years at Red Lobster, but it has now become a permanent staple on the menu. “We need to be much more careful,” Thai Union CEO Thiraphong Chansiri stated in November about the shrimp contract.

Thai Union Group said this year that it was divesting from Red Lobster and would incur a $530 million loss on its investment. The chain, which has 27 restaurants in Canada and 649 in the United States, has not publicly commented on the closures.

In 2023, the company reportedly lost millions of dollars after its unlimited shrimp deal proved unexpectedly popular with clients.

The all-you-can-eat menu choice was originally only available for a limited period, but when the company made it permanent, consumers took advantage and consumed more shrimp than the restaurants could afford.

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Roku Will Stream Weekly MLB Game On Sundays. Viewers Won’t Need One Of The Service’s Devices

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AP News - VOR News Image

The streaming service announced Monday that Roku will begin broadcasting Major League Baseball games on Sundays this week, and fans will be able to watch for free without needing a device.

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AP – VOR News Image

Roku Will Stream Weekly MLB Game On Sundays. Viewers Won’t Need One Of The Service’s Devices

The company has secured multiyear rights to MLB Sunday Leadoff games, beginning this Sunday with the Boston Red Sox versus the St. Louis Cardinals. The telecasts will be created in partnership with local broadcasting teams. They were originally available via the subscription service Peacock.

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AP – VOR News Image

Roku Will Stream Weekly MLB Game On Sundays. Viewers Won’t Need One Of The Service’s Devices

Viewers without Roku can watch the games via the free Roku Channel app, available on Amazon Fire devices, Samsung TVs, and Google TVs. The app is also available at therokuchannel.com, and no login is necessary.

The games will also be available to MLB.TV subscribers.

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AP – VOR News Image

Roku Will Stream Weekly MLB Game On Sundays. Viewers Won’t Need One Of The Service’s Devices

“With free games available to anyone, MLB games on Roku will be widely accessible to fans,” said Noah Garden, MLB deputy commissioner for business and media. “Since Roku serves as an entertainment gateway for millions, this partnership offers a valuable new promotional and distribution platform for MLB games and content.”

SOURCE – (AP)

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Boeing Orders Tumble As Troubled Aircraft Maker Struggles To Overcome Its Latest Crisis

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Another sign of Boeing’s predicament is the fact that canceled sales outweighed falling orders in April.

Boeing announced Tuesday that it received orders for seven planes last month, which is an exceptionally low figure. That wasn’t enough to overcome canceled sales for 33 planes, 29 of which were due to the closure of Lynx Air, a cheap Canadian airline that ceased operations in late February.

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AP – VOR News Image

Boeing Orders Tumble As Troubled Aircraft Maker Struggles To Overcome Its Latest Crisis

As expected, deliveries of new Boeing jetliners were low, at 24 in April, putting the American company further behind its European rival Airbus.

In the first four months of the year, Airbus delivered 203 commercial jets, compared to 107 for Boeing. Deliveries are a key source of cash for businesses.

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AP – VOR News Image

Boeing Orders Tumble As Troubled Aircraft Maker Struggles To Overcome Its Latest Crisis

The Federal Aviation Administration is halting the construction of new Boeing 737 Max jets as the firm works to enhance manufacturing quality.

The production halt came when a piece known as a door plug burst out of an Alaska Airlines 737 Max shortly after takeoff from Portland, Oregon, in January. The pilots were able to safely land the plane, but the incident has plunged Boeing into its most serious crisis since the fatal crashes of two Max jets in 2018 and 2019.

Current and former Boeing employees have accused the firm of cutting corners on safety, and the FAA, National Transportation Safety Board, and Justice Department are all looking into the matter.

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Independent: VOR News Image

Boeing Orders Tumble As Troubled Aircraft Maker Struggles To Overcome Its Latest Crisis

While Boeing’s April results were disappointing, the company said it achieved a milestone last month when it delivered the 1,500th 737 Max to Ireland’s Ryanair.

SOURCE – (AP)

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