Connect with us

Business

Inside McLaren: Chief Andrea Stella’s Vision For Sustained Momentum

Published

on

mclaren

McLaren enters 2024 optimistic that they have continued their good growth from last year but are concerned about Red Bull’s potential performance.

Lando Norris gained more points than any other driver last season, except Max Verstappen, after McLaren improved their chassis for the Austrian Grand Prix in July.

McLaren team principal Andrea Stella stated that his team has “not seen diminishing returns” in developing their new car.

However, he fears the same will apply to the dominant champion, Red Bull.

mclaren

Inside McLaren: Chief Andrea Stella’s Vision For Sustained Momentum

“Red Bull should be extremely competitive and we will see where we are and what kind of challenge we will be able to set on track,” she said.

Last year, Red Bull and Verstappen had the most dominant season in Formula One.

The Dutchman won 19 of the 22 races, with Sergio Perez taking two of the remaining three.

McLaren began 2023 as one of the slowest cars in the field, but by the second half of the season, it had emerged as a prominent contender behind Red Bull, thanks to a highly effective development strategy.

And McLaren believes that, while their new vehicle looks good, Red Bull will make at least as much progress with their new design.

Speaking at an event to debut McLaren’s 2024 livery, Stella said the team was able to build on the significant progress made in Austria and a following big improvement in Singapore in September.

“The gradient we established last year that led to the Austria and Singapore development, it seems like we can maintain it,” she added.

“In the background, we are already working on other advancements that we plan to release very soon throughout the season, and they appear to be extremely fascinating.

“In terms of the regulations themselves and the development at McLaren, we seem like a linear gradient of development can be maintained.”

However, he pointed out that Red Bull stopped improving last year’s car unusually early in the season, which could be a bad sign for their 2024 performance.

“Competitiveness on track depends on what the opposition has done,” she remarked. “When we consider Red Bull, one factor raises concerns about what will happen in 2024: they have yet to significantly develop their automobile.

mclaren

Inside McLaren: Chief Andrea Stella’s Vision For Sustained Momentum

“So, have they cashed in, gathered developments, and will they capitalise on the next year’s car? Here’s my theory.

“I can’t believe Red Bull was not in a position to create their car. They may have decided not to deliver improvements, but this could indicate that their [development] gradient has continued.”

McLaren enters 2024 with one of the strongest driver lineups on the field, featuring Australian Oscar Piastri alongside Norris.

In an outstanding maiden season, Piastri won the sprint race at the Qatar Grand Prix, becoming the first F1 driver before Norris, and signed a contract extension with McLaren until the end of 2026.

Norris’ contract ends a year before that, and McLaren is determined to extend it with the British driver.

McLaren Racing CEO Zak Brown stated, “My primary role is to put the right people in place and provide him with the necessary resources and support.” That’s Andrea and the entire squad.

“When you want to win the World Championship again, you need management, technology, infrastructure, and two grand prix drivers. We have all of these in place.

“We have Lando under contract for another few years. Of course, we have a continuous dialogue with him.

“He is starting to think through [his future], as we are – 2026 is not far away and we recognise that being able to retain Lando and Oscar is a key element and something that is a high priority for us.”

Brown returned to an issue he has discussed several times recently, voicing worries over Red Bull’s connection with their young team.

The season-long rebranding of Alpha Tauri, who will reveal their new identity in the upcoming weeks, is leading them to a situation in which they are taking as many parts for their vehicle as is legal.

mclaren

Inside McLaren: Chief Andrea Stella’s Vision For Sustained Momentum

While this is comparable to Haas’ arrangement with Ferrari in 2016, Brown is concerned that their second team may gain an unforeseen edge given Red Bull’s dominance and the budget limitation that limits every team’s investment.

“I’m concerned over the Alpha Tauri-Red Bull alliance,” he remarked. “Alpha Tauri is, from what I gather, heading to the United Kingdom, which will assist both teams. This A/B squad and co-ownership raises serious concerns about the sport’s health and fairness.

“When these rules were implemented, the sport was in a different place. There was a significant divide between folks like us, who had large budgets, and the smaller teams. And now everyone is almost near the cap, if not already there.

“So everyone is playing with the same size bat, to use a baseball analogy, and hence [sharing parts] is unnecessary. However, it may provide someone with an unfair edge, and as a sport, we must address this issue as soon as possible.

“I would like to see us focus on that as an industry before it gets to where F1 once was, which is very out of balance because people are playing by the rules but a different set of rules.”

SOURCE – (BBC)

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics, Kiara delivers insightful analyses that resonate with tech enthusiasts and casual readers alike. Her articles strike a balance between in-depth coverage and accessibility, making them a go-to resource for anyone seeking to stay informed about the latest innovations shaping our digital world.

Continue Reading

Business

A Former OpenAI Leader Says Safety Has ‘Taken A Backseat To Shiny Products’ At The AI Company

Published

on

openai altman
Jan Leike: Getty I,ages

A former OpenAI executive who quit earlier this week warned Friday that safety has “taken a backseat to shiny products” at the influential artificial intelligence firm.

Jan Leike, who led OpenAI’s “Superalignment” team with a business co-founder who also left this week, stated in a series of posts on the social media platform X that he joined the San Francisco-based startup because he believed it was the ideal place to conduct AI research.

“However, I have been disagreeing with OpenAI leadership about the company’s core priorities for quite some time, until we finally reached a breaking point,” wrote Leike, who resigned on Thursday.

openai

AP – VOR News Image

A Former OpenAI Leader Says Safety Has ‘Taken A Backseat To Shiny Products’ At The AI Company

By training, Leike, an AI researcher, feels there should be a greater emphasis on preparing for the next generation of AI models, including safety and studying the societal consequences of such technology. He stated that developing “smarter-than-human machines is an inherently dangerous endeavor” and that the company “is shouldering an enormous responsibility on behalf of all of humanity.”

OpenAI must become a safety-first AGI company,” stated Leike, using the shortened term of artificial general intelligence, a futuristic concept of robots that are as generally intelligent as humans or can do many things as well as people.

Open AI CEO Sam Altman responded to Leike’s postings, saying he was “super appreciative” of his efforts to the firm and was “very sad to see him leave.”

openai

VOR News Image

A Former OpenAI Leader Says Safety Has ‘Taken A Backseat To Shiny Products’ At The AI Company

Leike is “right, we have a lot more to do; we are committed to doing it,” Altman added, promising to publish a lengthy post in the coming days

The company also stated on Friday that it has disbanded Leike’s Superalignment team, which was formed last year to focus on AI threats, and will integrate the team’s personnel into its research operations.

Leike resigned after OpenAI co-founder and chief scientist Ilya Sutskever announced his departure on Tuesday after nearly a decade with the company. Sutskever was one of four board members who voted to remove Altman last October, only to quickly reinstall him. Sutskever informed Altman that he was fired last November, although he later admitted he regretted doing so.

openai

VOR News Image

A Former OpenAI Leader Says Safety Has ‘Taken A Backseat To Shiny Products’ At The AI Company

Sutskever stated that he is working on a new project that is meaningful to him but did not provide further specifics. He will be succeeded by Jakub Pachocki as head scientist. Altman described Pachocki as “also easily one of the greatest minds of our generation” and stated that he is “very confident he will lead us to make rapid and safe progress towards our mission of ensuring that AGI benefits everyone.”

On Monday, OpenAI demonstrated the most recent version of its artificial intelligence model, which can emulate human cadences in vocal responses and even attempt to discern people’s moods.

SOURCE – (AP)

Continue Reading

Business

Under Armour Was A Real Threat To Nike. Now It’s Fighting To Stay Relevant

Published

on

nike
Under Armour: AP Image

It was previously seen as a viable competitor to Nike. But at the moment, Under Armour, founded by a 23-year-old former collegiate athlete, is struggling to “just do it.”

Instead, the brand championed on the basketball court by Stephen Curry and on the golf course by Jordan Spieth is now struggling — badly — to find its footing in an increasingly competitive and crowded sportswear marketplace for regular people, where younger shoppers are more enamored with newer entrants like Hoka and On running shoes.

Under Armour’s annual sales have been lackluster at best in recent years, and the stock has fallen 88% since its all-time high in 2015. According to industry observers, the company is mired in an uncomfortable mix of challenges, including an identity crisis, many management disputes, neglecting emerging market trends to its harm, and a rapid succession of CEOs.

nike

CNN – VOR News Image

Under Armour Was A Real Threat To Nike. Now It’s Fighting To Stay Relevant

One of them is the company’s creator, Kevin Plank, who has returned as CEO for the second time after being removed in 2019. Like Starbucks founder Howard Schultz and Disney CEO Bob Iger, Plank seeks to right the ship at Under Armour.

“When Under Armour was growing at 20% or higher, people saw it as a legitimate competitor to Nike,” said David Swartz, senior equities analyst at Morningstar, in an interview with CNN.

“It was like On or Hoka a decade ago. The upstart athletic brand was making significant advances against Nike, the industry’s main brand. People regarded it as a firm that could break through and take Nike’s market share among serious athletes,” Swartz explained. “That actually did happen for a while, but then that didn’t last.”

Plank founded Under Armour in 1996 to provide what the name implies: a protective layer of clothing worn by competitive athletes sweating it out in the heat of the game.

The initial product was “The Shorty,” a fitted T-shirt composed of moisture-wicking fabric that professional athletes could wear beneath their uniforms to stay dry. The famous Under Armour “U” and “A” logo was deliberately placed on the neckline to keep it visible.

The T-shirt finally propelled the brand to the masses after gaining popularity among elite sportsmen immediately. Under Armour went public in 2005 due to the startup’s rapid success. Its early tagline was “Protect This House.”

By 2010, the company had surpassed $1 billion in revenue. Five years later, revenues topped $4 billion. But then the impetus began to ebb.

Prolonged period of discomfort.

Under Armour has struggled for the past eight years, and the situation does not look to improve.

The company announced a corporate restructuring on Thursday, following a 10% drop in North American revenues in the most recent quarter. The corporation has issued a bleak prediction for the current fiscal year, expecting sales to fall 15% to 17%. Layoffs would be part of the attempt to right the ship, although officials did not say how many people would lose their jobs.

Under Armour has launched a $500 million share buyback program to reward shareholders.

During the earnings call on Thursday, Plank stated that he will lead a business reset that focuses on selling fewer but more innovative products to meet the needs of athletes, significantly accelerating product development, refocusing on the men’s apparel category, and reducing product discounts

“We’re just doing too much stuff. There are too many items and projects. To rebuild this brand, we must be laser-focused and prioritize what needs to be done so that our staff know exactly what to do and have a clear definition of success for them,” Plank added.

nike

CNN – VOR News Image

Under Armour Was A Real Threat To Nike. Now It’s Fighting To Stay Relevant

It cannot be denied that management concerns have plagued the company for years, Swartz stated.

“The company has essentially had five CEOs in the past five years, if you count Kevin Plank twice,” stated Swartz. Plank was announced as CEO again in March, following Stephanie Linnartz’s brief year-long stint.

During the analyst call Thursday, Plank admitted that regular C-suite churn has significantly hindered success.

“With several CEOs and heads of product, marketing in North America over the past half-decade, ongoing turnover of critical leadership has been central to our inability to stay agile and decisive,” he stated.

According to Swartz, “things really started to fall apart” at Under Armour beginning in 2016. A major problem developed when an essential distribution route for the company went bankrupt and closed stores.

Under Armour’s products are mostly offered through athletic goods merchants and department stores, such as Macy’s and Kohl’s, as well as online.

“When Sports Authority declared bankruptcy in 2016, Under Armour suffered greatly. It was a significant customer for the brand, as was Dick’s Sporting Goods,” Schwartz stated.

UCLA sued Under Armour in 2020 after terminating a $280 million sponsorship agreement. The lawsuit claimed that Under Armour was struggling before Covid-19 and used the epidemic as an excuse to withdraw from the agreement.

According to Eric Smallwood, president of Apex Marketing Group, a sports and entertainment organization that examines sponsorships and advertising campaigns, the brand’s long-term celebrity-brand collaborations are performing well.

“Under Armour’s partnership with ‘The Rock’, Dwayne Johnson, has been quite successful. They’ve expanded into the United Football League, which Johnson co-owns,” Smallwood explained. “Their uniforms are Under Armour.”

According to Smallwood, the brand is also making advances in golf, and the Stephen Curry alliance has kept it visible in the basketball world.

nike

CNN – VOR news Image

Under Armour Was A Real Threat To Nike. Now It’s Fighting To Stay Relevant

In 2013, basketball superstar Stephen Curry, probably the finest shooter in history, notably signed for Under Armour over Nike. Meanwhile, Joel Embiid, the brand’s other prominent NBA star, left Under Armour in 2023, just months after being awarded the league’s most valuable player.

Embiid inked a sneaker contract with Skechers last month. Under Armour reportedly bid strongly for WNBA star Caitlin Clark, who is expected to sign with Nike.

“The bottomline for Under Armour is for the brand to be clear about its identity,” he stated. “Are they a shoe company?” Are they an apparel company? Everyone else eventually replicated their moisture-wicking undershirt. Then, perhaps they experienced an identity crisis. It will come down to determining if they want to expand into a lifestyle brand or stick with performance-based products.

SOURCE – (AP)

Continue Reading

Business

Boeing Whistleblower Died By Suicide, Police Investigation Reveals

Published

on

boeing
Boeing 787: Image AP

Boeing whistleblower John Barnett committed suicide, according to a police report released on Friday, bringing an investigation into the shocking death of a longtime employee who raised concerns about the airplane manufacturer’s safety and production standards – and who sued the company, alleging illegal retaliation against him.

Barnett, 62, was discovered dead in a vehicle on March 9 from a self-inflicted gunshot wound in Charleston, South Carolina. Officers were summoned to perform a welfare check on Barnett at a Holiday Inn after he failed to appear for a deposition in his complaint against Boeing, according to his lawyers and a police incident report.

boeing

Boeing- VOR news Image

Boeing Whistleblower Died By Suicide, Police Investigation Reveals

When responding officers arrived, they discovered Barnett deceased in the driver’s seat of a truck in the parking lot. He was clutching a firearm. The initial police report also stated a message in the truck.

However, in a statement released after his death, Barnett’s lawyers stated that his deposition was nearing completion and that he appeared to be in high spirits.

“We saw no sign that he would commit suicide. “No one can believe it,” his attorneys, Robert Turkewitz and Brian Knowles, stated in a statement on March 12. “The Charleston police need to investigate this fully and accurately and tell the public what they find out.”

The Charleston Police Department announced Friday that the Charleston County Coroner’s Office had decided that Barnett had committed suicide.

The inquiry revealed that Barnett was shot in the head at close range, with the firearm located in his right hand. A notebook was also discovered in the front seat of the car, indicating that “he was going through a period of serious personal distress,” according to a police press statement.

Police provided CNN with a photograph of a note left in the car, which had several nasty statements addressed at Boeing.

“As this investigation comes to a close, we should not forget it represents the loss of Mr. Barnett’s life,” police stated. “We extend our deepest sympathies to his family during this difficult time and hope they continue to find the strength to persevere in absence.”

boeing

Boeing: Image Reuters

Boeing Whistleblower Died By Suicide, Police Investigation Reveals

Boeing did not immediately respond to requests for comment. In March, the firm expressed its sadness at Barnett’s death.

“Our thoughts are with his family and friends,” the business stated.

Barnett, a former quality manager who had worked at Boeing for decades, told the New York Times in 2019 that he had uncovered dangerous wiring clusters in Boeing’s manufacturing procedures that could have resulted in an aircraft’s catastrophic failure if severed by surrounding metal slivers.

“As a quality manager at Boeing, you’re the last line of defense before a defect makes it out to the flying public,” Barnett told the New York Times. “And I haven’t seen a plane out of Charleston yet that I’d put my name on saying it’s safe and airworthy.”

In a message issued to the facility’s employees and sent to CNN at the time, Brad Zaback, a site leader at the plant and general manager of the 787 program, stated that the Times’ coverage “paints a skewed and inaccurate picture of the program and of our team (at the plant).”

boeing

Boeing 777- AP Image

Boeing Whistleblower Died By Suicide, Police Investigation Reveals

Zaback, who said the Times denied an invitation to tour the company, stated that “quality is the bedrock of who we are” and that the plant produces “the highest-quality airplanes.”

Since Barnett’s original public warnings about Boeing, the corporation has had multiple high-profile safety and quality issues, including the explosion of a door stopper on a 737 Max shortly after takeoff last January. This prompted the US Justice Department to announce that Boeing could face criminal charges for its history of safety issues.

SOURCE – (AP)

Continue Reading

XM Trade Gold

Sign Up to Trade Gold with XM Today

Volunteering at Soi Dog

Download Our App

vornews app

Trending