Business
Ascott Launches Holistic Disability Inclusion Playbook for the Accomodation Sector
One of the world’s first open-access playbooks providing hospitality operators with a holistic, practical framework to embrace disability inclusion
Supported by SG Enable, World Sustainable Hospitality Alliance and Valuable 500 and reviewed by nearly 20 disability inclusion experts globally
Company announces global disability inclusion commitments, including standardised accessibility profiles for all properties, frontline disability awareness training and reporting on the hiring of persons with disabilities starting 2026
SINGAPORE — The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has launched the Disability Inclusion Playbook for the Accommodation Sector. As one of the world’s first open-access, holistic disability inclusion playbooks, it sets a new benchmark for inclusive hospitality.
Developed by Ascott in partnership with disability inclusion specialists Colorful Earth, it is supported by SG Enable (Singapore’s focal agency for disability and inclusion), World Sustainable Hospitality Alliance (a global coalition driving sustainability in hospitality), and Valuable 500 (a global non-profit of over 500 multinational corporations advancing disability inclusion).
Offering guidance across five key pillars of disability inclusion – Inclusive Training, Spaces, Hiring, Digital Interface, and Programmes – the playbook empowers accommodation providers of all sizes to deliver welcoming and inclusive stay experiences from pre-arrival to departure, while fostering inclusive hiring and training practices.
It addresses the diverse needs of travellers with disabilities, covering areas such as governance and strategy, collaboration with the disability community, barrier-free infrastructure, accessible programs, and function-specific training.
The playbook’s launch event took place at Citadines Science Park Singapore, officiated by Guest-of-Honour Mr Eric Chua, Singapore’s Senior Parliamentary Secretary for the Ministry of Social and Family Development and the Ministry of Law.
He said: “A truly inclusive society that strengthens the quality of life for persons with disabilities is a whole-of-society effort. I am glad that like-minded partners such as Ascott have come on board, and welcome more to join us. Together, we must work to build a more caring and inclusive Singapore.”
Ascott’s Disability Inclusion Commitments
At the launch, Ascott announced a comprehensive set of disability inclusion commitments, structured around the playbook’s five-pillar framework:
- Starting from 2026, at least one Ascott property in every country where it operates will host a community programme dedicated to disability inclusion. The company will also begin reporting on the hiring of persons with disabilities in its annual sustainability reports. Every property will feature a standardised accessibility profile detailing room features, measurements, and accessible transport
options, empowering guests to make informed booking decisions. Currently, around 60% of Ascott’s operational properties already provide accessibility information, with plans to transition to a standardised template and extend it progressively across the remaining properties.
- By 2027, 100% of Ascott’s frontline associates globally will have completed disability awareness training. To date, over 100 associates in Singapore and Australia have been trained to create welcoming stay experiences for guests with disabilities.
- By 2028, all guest-facing digital platforms will meet Web Content Accessibility Guidelines (WCAG)
2.1 AA accessibility standards, ensuring a seamless and inclusive online experience. Ascott’s booking website, DiscoverASR.com, already complies with these standards, with its Ascott Star Rewards mobile app next in line.
Ms Beh Siew Kim, Chief Financial and Sustainability Officer, Lodging, CapitaLand Investment, said: “We are honoured to launch the open-access Disability Inclusion Playbook for the Accommodation Sector, a practical resource developed in close collaboration with disability inclusion experts and informed by our global hospitality operations.
The playbook will guide Ascott’s disability inclusion efforts across our global portfolio of more than 1,000 operational and pipeline properties in over 40 countries, and we welcome other operators to join us in this collective journey.”
“Real inclusion requires more than guidance – it demands action, accountability, and shared learning. That is why Ascott is backing this playbook with measurable commitments across our global portfolio, including standardised accessibility profiles for our properties, comprehensive staff training, and transparent reporting on our progress.
By sharing both our learnings and commitments, we aim to accelerate collective progress and show that inclusive hospitality is not just the right thing to do; it is vital to building resilient businesses that truly serve all guests and communities,” she added.
Driving Inclusive Hospitality Through Collaboration and Expertise
An estimated 1.3 billion people – or about 16% of the global population – live with permanent disabilities1, representing a substantial yet underserved market in tourism and hospitality.
Accessibility is therefore both a social imperative and a significant opportunity for the hospitality industry. Ascott’s Disability Inclusion Playbook addresses this need with practical guidance drawn from its global operations and reviewed by nearly 20 experts from Colorful Earth, SG Enable, World Sustainable Hospitality Alliance, and Valuable 500.
The playbook is also a key outcome of Ascott’s 2024 Memorandum of Understanding with SG Enable, the first partnership of its scale in Singapore’s hospitality sector. This collaboration has already produced industry-first initiatives, including Singapore’s first hospitality-specific disability inclusion training, launched at the Ascott Centre for Excellence in June 2025.
1 Source: World Health Organisation: Global Report on Health Equity for Persons with Disabilities.
Ms Lee May Gee, CEO of SG Enable, said: “This global disability inclusion playbook translates aspiration into action – exemplifying what can be achieved when industry leaders, persons with disabilities, and community partners come together to co-create solutions grounded in lived experience. We hope it inspires others in the hospitality and tourism sectors to join us in shaping a world where everyone feels welcomed, valued and included.”
Mr Glenn Mandziuk, President & CEO, World Sustainable Hospitality Alliance, stated: “Today marks a pivotal moment for global hospitality. This Playbook is more than a guide; it is a beacon for systemic change, transforming the industry’s ambition for disability inclusion into tangible action.
We are profoundly grateful to Ascott for its catalytic investment and leadership, and to Colorful Earth for authoring a truly superb and practical playbook. This collaborative triumph with SG Enable and the Valuable 500 proves that true hospitality must be universally accessible. It provides our entire industry with the crucial roadmap to build a future where everyone, without exception, can truly belong.”
Ms Katy Talikowska, CEO, Valuable 500, said: “Ascott’s Disability Inclusion Playbook offers practical processes and strategic guidance to help hospitality organisations of all sizes move from intent to impact.
It recognises that inclusion is not a single department’s job but a shared responsibility that touches every guest experience and employee interaction. From accessible digital interfaces to inclusive hiring and spatial design, the framework aligns perfectly with Valuable 500’s vision of inclusion as a driver of innovation, growth, and resilience.”
Breaking Barriers through Art
A highlight of the launch event was the unveiling of the playbook’s cover artwork, a visual representation of the collaboration and creativity at the heart of Ascott’s disability inclusion initiatives. Co-created by artists with disabilities from SG Enable’s i’mable Collective alongside Ascott associates, the artwork reflects the values of empowerment, diversity,y, and community that drive the company’s inclusion efforts.
The i’mable Collective connects persons with disabilities to professional creative opportunities, making this partnership a demonstration of the inclusive practices the playbook promotes.
The playbook cover design was co-created by artists supported by SG Enable’s i’mable Collective alongside Ascott associates. Behind this meaningful unveiling was a collaborative process that brought together diverse talents to create artwork representing the five pillars of Ascott CARES (Community, Alliance, Respect, Environment, and Supply Chain), the company’s sustainability framework.
The ‘Respect’ pillar artwork, embodying Ascott’s inclusion initiatives, was selected for the playbook front cover, while artwork representing all five pillars featured on the back cover. The artwork will also be incorporated into future Ascott CARES apparel and collateral, ensuring the spirit of this partnership continues to inspire across the organisation.
Bringing the Playbook to Life
The launch event also showcased an assistive amenities toolkit that brings the playbook’s Inclusive Programmes pillar to life. Co-developed by Ascott and SalvageGarden – Southeast Asia’s first assistive tech makerspace – the 3D-printed prototype toolkit is designed to enhance the stay of guests with physical disabilities or limited handgrip.
Ascott will pilot the initiative at its Singapore properties, including Citadines Science Park Singapore, lyf Funan Singapore, Citadines Rochor Singapore, and Oakwood Studios Singapore. Each toolkit includes holders for cutlery, toothbrushes, combs, and mugs, a toothpaste squeezer, and a tactile hotel map. Guests will be invited to test the toolkits and provide feedback to shape the next version of the toolkit.
Expanding the Playbook’s Reach
Ascott’s Disability Inclusion Playbook for the Accommodation Sector is now publicly available on its global website, DiscoverASR.com, and will be promoted across partner platforms of SG Enable, World Sustainable Hospitality Alliance, and Valuable 500. It will also be featured on Singapore Tourism Board’s website and its tri-annual newsletter to hotel stakeholders, reinforcing Singapore’s position as a world-class, accessible destination.
For more information and key milestones in Ascott’s disability inclusion journey, please refer to The Ascott Limited Sustainability Report 2024 (pages 23 to 28), which highlights the company’s actions and progress towards its vision of building a greener, more inclusive future.
About The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu, and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties, and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the
expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds. For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the- ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok, a nd LinkedIn.
About CapitaLand Investment Limited
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. Aofat 5 November 2025, CLI had S$120 billion of funds under management.
CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption, and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit, and special opportunities.
CLI aims to scale its fund management, lodging management, and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. In 2025, CapitaLand Group celebrates 25 years of excellence in real estate and continues to innovate and shape the industry.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieving Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
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Milestone Card Credit: How the Milestone MasterCard Can Transform Credit
A credit card can feel like a key, but for many people, it’s a key that doesn’t fit the lock. When credit is bad, fair, or simply thin, approvals get harder, and the cards that do approve often come with strings attached.
That’s where milestone card credit usually enters the picture. In plain terms, it means using the Milestone Mastercard as a starter or rebuild card to help transform credit over time through reported payments and responsible use. It can work, but it can also get expensive fast if the cardholder carries a balance or accepts an offer with heavy fees.
This guide explains what the Milestone card is for, how it can help build credit, what the real costs look like in January 2026, how to use it safely in the first 90 days, and what to compare before applying.
What Milestone card credit is, and who it is really for
The Milestone Mastercard is an unsecured Mastercard often marketed to people who are rebuilding credit or starting over after mistakes. “Unsecured” matters because there’s usually no upfront deposit required, which can make it appealing to someone who doesn’t have extra cash set aside.
The card’s main value is simple: it can report account activity to the three major credit bureaus. If payments are on time and balances stay low, that steady record can help a person transform credit in a measurable way over months.
Milestone is also known for approving some applicants with low scores, but approvals and terms vary by offer and by applicant profile. Many people shopping in this category are in the poor to fair credit range, and the card is designed to serve that group. It’s not a “rewards and perks” card first. It’s a “get back in the door” card.
Unsecured card basics, how it builds credit over time
A quick comparison keeps it clear:
- Unsecured card: no deposit, the issuer takes more risk, fees and APR can be high.
- Secured card: a deposit is required, approval is often easier, fees can be lower.
Either type can help build credit because what matters is what gets reported. Credit bureaus typically receive monthly updates showing whether the account paid on time and what balance was used relative to the limit.
A simple example: someone uses the card for a $30 phone bill, waits for the statement, then pays the full statement balance by the due date. Month after month, that’s a clean pattern. It won’t fix credit overnight, but it can start to transform credit the same way a daily walk can improve fitness: small actions, repeated.
Typical starting limits and why low limits can still help
Starting limits on credit-builder cards are often modest. With Milestone, many offers start around $300, and some versions may go higher. Some marketing and reviews also mention higher ceilings (including up to $1,000 on certain offers), but the most common starting experience is still on the low side.
Low limits can still help because credit building isn’t about spending big. It’s about staying stable.
A person with a $300 limit can still show strong habits by keeping the balance small. A common target is staying under 30% utilization (under $90 on a $300 limit), and many people see better results keeping it even lower, like under 10% when possible. High utilization can drag down scores, even if the bill gets paid on time.
Milestone card fees and APR, the real cost of building credit
Milestone card credit can work, but the cost structure is where people get tripped up. Before accepting an offer, the cardholder should check the exact pricing and terms on the offer page, since Milestone uses different fee tiers for different applicants.
Here’s what many applicants see in recent disclosures and major reviews as of January 2026: very high APR, plus annual and or monthly account fees depending on the offer. The most expensive mistake is carrying a balance, because interest grows quickly on top of any account fees.
Annual fee, possible monthly fees, and other common charges
Milestone offers vary, but these ranges are commonly seen:
| Cost type | What a person might see | Why it matters |
|---|---|---|
| Annual fee | Often $75 first year, then $99 yearly after on one common tier | The fee can reduce available credit right away |
| Other annual-fee structure | Up to about $175 first year, then $49 yearly after on some tiers | Different applicants get different pricing |
| Monthly fee (some versions) | $0 monthly in year one, then up to about $12.50 per month after | Monthly fees can add up fast |
| Another monthly-fee structure (reported in reviews) | A version cited with $19.25 per month | That’s over $200 per year just to keep it open |
| Late and returned payment fees | Often up to $41 | One missed payment can cost money and damage credit |
| Foreign transaction fee (some versions) | Around 1% | Can make travel and online purchases cost more |
One detail that surprises people: on some offers, the annual fee is charged at opening. If the limit is $300 and the annual fee is $75, the usable credit may start closer to $225. That makes utilization harder to control unless spending stays very small.
For a more detailed breakdown of how these fees are described across consumer reviews, see the Milestone Mastercard review on Credit Karma.
High APR and penalty APR, why paying in full matters
APR is the interest rate charged when a cardholder doesn’t pay the statement balance in full. If the cardholder pays the full statement balance by the due date, interest on purchases is usually avoided. If they carry a balance, interest begins piling on.
Recent disclosures and major reviews commonly show a purchase APR around 35.9% variable for Milestone offers. Some offers also list a penalty APR that can be the same as the regular APR after a late payment, which means there may not be a “higher” penalty rate, but the costs still spike because late fees hit and interest keeps accruing.
A basic way to think about it: fees are the cover charge, APR is the meter running in the background. The safest rule is simple: pay the statement balance in full and treat the card like a payment tool, not a borrowing tool.
How to use a Milestone card to transform credit without getting trapped in debt
Used carefully, Milestone card credit can build a clean payment history and help stabilize utilization. Used casually, it can become a high-cost habit.
The goal is not to “use it a lot.” The goal is to create boring, repeatable wins that show up on credit reports.
A simple first 90 days plan: one small bill, low balance, full payment
A practical approach is to put one predictable expense on the card and keep it small. Examples include a streaming subscription, a small gas budget, or one utility bill.
The cardholder can then pay the statement balance in full every month. That creates a steady on-time payment streak and avoids interest.
Quick math with a $300 limit:
- Monthly charge: $25 to $60
- Utilization range: about 8% to 20%
- Payment plan: wait for the statement to cut, then pay the full statement balance before the due date
That’s enough activity to report, but not enough spending to invite trouble. If the cardholder keeps this pattern for several months, it can help transform credit in a way that’s visible on most scoring models.
Set up autopay, alerts, and a due date routine to avoid late payments
One late payment can do real damage. It can lower scores, trigger fees, and make rebuilding take longer.
A basic system keeps it simple:
- Autopay at least the minimum so a missed due date is less likely.
- Phone alerts for statement posted and payment due.
- A personal routine like “pay within 48 hours of the statement” helps reduce stress.
For someone with irregular income, paying early can be safer than waiting. Paying early also reduces the chance that a bank delay or a busy week causes a late payment.
Keep utilization low the easy way (even with a $300 limit)
Utilization is one of the fastest ways to accidentally hurt progress. With a low limit, normal life can push the balance up quickly.
A simple method is a mid-month payment. If the cardholder spends $80 on a $300 limit, that’s about 27% utilization. If they pay $50 before the statement closes, the statement may show closer to $30, which is 10%.
This matters because a person can pay on time every month and still see slow results if the balance keeps reporting high. Keeping reported balances low helps the card do what it’s supposed to do: transform credit without adding debt pressure.
Better options to compare before applying, and when to move on from Milestone
Milestone can be a bridge, but many people shouldn’t live on that bridge for years. The decision usually comes down to one question: is the cardholder paying extra fees because they truly need an unsecured approval, or because they haven’t compared other credit-building paths?
Common alternatives include secured cards with no annual fee, credit-builder loans, or becoming an authorized user on a trusted person’s account. All can build credit, and some do it with less cost.
Milestone vs a no annual fee secured card, what usually wins
Milestone’s main advantage is that it often doesn’t require a deposit. That matters for someone who can’t spare $200 to $500 upfront.
A secured card often wins on cost, though, because many secured cards charge no annual fee and still report to the bureaus. The credit-building mechanics are similar: small purchases, on-time payments, low balances.
A simple decision guide:
- If a deposit isn’t possible and the cardholder can pay in full every month, Milestone may be a short-term option.
- If a deposit is possible, a no-annual-fee secured card is often cheaper and easier to keep long-term.
Signs it is time to upgrade to a cheaper card
A rebuild card should come with an exit plan. Clear signs it’s time to move on include:
- The credit score is rising and the cardholder starts getting pre-qualified for lower-cost cards.
- The cardholder needs a higher limit, but the Milestone offer isn’t improving.
- Annual or monthly fees feel like a constant drain.
- The cardholder wants a card they can keep long-term without paying just to hold it.
Pre-qualification tools can help people compare options with less impact than a full application, depending on the issuer. For a broad, consumer-friendly view of Milestone’s costs and how it compares to other accessible cards, see NerdWallet’s Milestone Credit Card review.
If an upgrade is approved, keeping the old account open can sometimes help credit age, but only if the old card doesn’t have a punishing monthly fee and the cardholder can manage it responsibly.
Conclusion
Milestone card credit can help transform credit when it’s used for small purchases, low utilization, and full on-time payments. The tradeoff is cost, since many offers come with annual and or monthly fees, plus a very high APR that makes carrying a balance expensive.
A smart next step is straightforward: read the exact offer terms, compare at least one secured alternative, set autopay, keep reported balances low, and choose an upgrade point. Used as a short-term tool instead of a long-term habit, the card has a better chance of doing what most applicants want, helping them rebuild and move forward.
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Tech Giant Oracle Abandons California After 43 Years
SAN FRANCISCO – Oracle Corporation, the database and cloud computing giant valued at more than $550 billion, has shifted its corporate headquarters from California to Texas. The news did not come with a press conference or a bold announcement. It appeared in a single line inside a Securities and Exchange Commission (SEC) filing released on a Friday evening, a timing that tends to limit attention.
Oracle began in 1977 in Santa Clara under the name Software Development Laboratories. For more than 40 years, it has built its identity in the Golden State. Its well-known cylindrical campus in Redwood Shores, Redwood City, became part of Silicon Valley’s visual story.
Co-founded by billionaire Larry Ellison, the company grew into a major employer across California and a steady source of tax revenue and local spending. After 43 years, Oracle is moving its headquarters, pointing to employee flexibility in a post-pandemic workplace.
Oracle kept its statement short, saying it is “implementing a more flexible employee work location policy and has changed its Corporate Headquarters from Redwood City, California to Austin, Texas.” There was no long explanation, no executive statement, and no analyst call tied to the move.
The wording fits with the remote-work shift across tech. Oracle said it will keep supporting key office hubs, including sites in California, while giving employees more choice in where they work.
Some critics read the quiet release as intentional. By placing the update in routine regulatory paperwork right before the weekend, Oracle reduced the immediate media surge that often follows big corporate moves. Texas Governor Greg Abbott praised the decision on social media, calling Texas “the land of business, jobs, and opportunity.” California leaders have been far less vocal.
Newsom Stays Silent
As of press time, Governor Gavin Newsom’s office has not issued a public statement about Oracle’s headquarters change. People familiar with the administration describe frustration, along with a focus on California’s broader economy. One aide, speaking privately, framed these moves as part of a national pattern, not a direct verdict on state policy.
That quiet approach differs from Newsom’s recent public defense of California’s economy. He has pointed to strong tourism spending and the state’s large share of Fortune 500 companies.
Newsom has also argued that California still draws more investment than it loses. Still, Oracle’s departure, after moves by Hewlett Packard Enterprise and well-known relocations tied to Elon Musk, gives fresh energy to critics.
They often point to high taxes, heavy regulation, and a steep cost of living. California’s top personal income tax rate of 13.3% is a frequent talking point. Oracle, however, linked its decision to workplace flexibility.
Part of a Broader Shift
Oracle joins a growing list of tech companies that are rethinking long-term ties to California. Hewlett-Packard Enterprise moved its headquarters to Houston earlier this month. Elon Musk relocated to Texas and has taken public shots at California policies.
Smaller companies have made similar choices, drawn by Texas’s lack of a state income tax and its business-friendly reputation.
Austin also isn’t new ground for Oracle. The company opened a campus there in 2018, and the city has continued to attract tech talent and investment.
Even with the headquarters change, Oracle still has a major presence in California. Thousands of workers are likely to stay, whether in offices or working remotely. Real estate watchers expect the Redwood Shores site to remain active, though parts of it could be subleased or repurposed over time.
What It Means for California’s Economy
Losing a headquarters label often carries more symbolism than immediate job losses. Many corporate moves shift mailing addresses and executive offices more than day-to-day staffing. California also remains a global tech center, home to Apple, Google, and Meta. It leads the nation in venture capital and ranks high in patent activity.
Even so, the move hits during ongoing debates about housing costs, homelessness, and energy prices. Groups such as the Bay Area Council have pushed for reforms, warning that the state’s reputation with business could weaken over time. Others argue that California’s diverse economy, talent base, and quality of life still make it hard to replace.
Oracle’s decision reflects a workplace reality where a physical headquarters matters less than it once did. For Texas, it’s a clear win and another boost for Austin’s push to stand alongside older tech centers. For California, it’s another reminder that companies now have more options, and many are willing to act on them.
As one longtime Silicon Valley voice put it, companies may relocate, but innovation sticks around when people support it. Whether Governor Newsom addresses Oracle’s move directly remains unclear, but the brief SEC filing made the shift official.
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CNN News Viewership Tanks Amid Sale Rumors and Ideological Backlash
ATLANTA, Ga – Cable news is a tough business, and CNN is feeling it. The channel that helped build 24-hour news is now dealing with some of its lowest ratings ever. At the same time, it’s facing loud claims of left-wing bias and a parent company that seems more focused on reshuffling assets than protecting CNN’s future. As 2025 wraps up, CNN keeps losing viewers, and the chatter about a sale or spin-off hasn’t slowed. So far, no clear buyer has stepped up.
The audience drop is hard to ignore. CNN spent much of 2025 posting some of its weakest viewership numbers on record. The fall got worse after the post-election slowdown that followed the 2024 presidential race.
In July 2025, CNN averaged just 497,000 total primetime viewers, a 42% decline from July 2024, based on Nielsen data cited by Cord Cutters News. The slide continued into the third quarter, with primetime down 42% year over year. The 25-54 age group fell even faster, dropping 58%.
Every big cable news channel took a hit in 2025 after the election spikes of 2024. Still, CNN’s losses stand out. In many months, primetime sat around 400,000 to 500,000 viewers. Fox News, by contrast, often pulled in audiences in the millions. Some former CNN staffers called the July figures “disastrously bad.” By mid-year, the network had reached fresh lows for the post-inauguration period.
Big trends are part of the story. Cord-cutting keeps growing, streaming keeps expanding, and younger viewers often get news from YouTube and X. Even so, CNN’s steeper fall suggests the problem isn’t just the industry. Many viewers also seem worn out by the network’s tone and editorial choices.
Bias Perception Keeps Pushing Viewers Away
A major driver of CNN’s decline is trust, or the lack of it. CNN has long been tagged as left-leaning by media bias trackers. Outlets like AllSides and Media Bias/Fact Check rate CNN as Lean Left or Left-Center, pointing to editorial framing and on-air commentary that often reads as more liberal.
That view isn’t limited to critics on social media. John Malone, a major Warner Bros. Discovery (WBD) stakeholder, has also blasted what he calls CNN’s “embedded” liberal bias.
Polling has shown a sharp partisan split. Many Democrats say they trust CNN. Most Republicans say they don’t, and many see it as hostile to their views. That divide has pushed moderates and conservatives away, and it has helped speed up the ratings collapse. Efforts by past leadership teams to soften the network’s approach didn’t land well either. Those moves drew heat from the left and still didn’t bring back the viewers CNN had already lost.
CNN now has to operate in a time when trust in the news is already low. For a growing group of former viewers, the network’s perceived far-left tilt has become a deal-breaker, and the audience keeps shrinking.
Warner Bros. Discovery Upheaval Adds More Pressure
CNN’s problems aren’t happening in isolation. Its parent company, Warner Bros. Discovery, has been in turmoil. In late 2025, WBD said it was exploring a full sale after receiving multiple bids.
Netflix surfaced as a buyer for the studios and HBO assets, while leaving out CNN and other cable channels. Those cable properties would be spun into a new company called Discovery Global.
Another bidder, Paramount Skydance, came in aggressively. After finishing its own merger in August 2025, Paramount Skydance launched a hostile takeover bid for the full WBD package, CNN included. Reports said Paramount CEO David Ellison, backed by his father Larry Ellison (a Trump ally), offered signals to regulators and political influencers that CNN could see changes. WBD’s board rejected Paramount’s proposals, calling them too low and too uncertain, and stuck with the partial Netflix deal instead.
President Trump also weighed in, saying it was “imperative” for CNN to be sold separately or included in any deal, while criticizing its current leadership. Even with all the noise, CNN still hasn’t found a clear, committed buyer of its own. That raises a basic question about how much the network is worth in a cable market that keeps shrinking.
CNN: A Hard Asset to Sell
Media analysts say CNN has two big problems as a sales target. First is brand baggage. Second is the steady drop in linear TV money. CNN has promoted its digital reach and points to growth in streaming subscriptions, but the cable side still brings in a large share of revenue, and that part is sliding.
In recent years, revenue has fallen by hundreds of millions of dollars, tied to weaker ad sales and lower carriage fees. That makes CNN a harder bet for buyers who don’t want to inherit a declining business model.
There are also a number of complications. Pairing CNN with CBS News under Paramount has raised concerns about antitrust issues and newsroom independence. If CNN stands alone, experts expect more restructuring, deeper cost cuts, or another spin-off plan down the road.
What’s Next for CNN?
CNN’s path forward is cloudy. CEO Mark Thompson has tried to push a stronger focus on digital, including subscription options and a bigger emphasis on online growth. CNN also says it remains the top multiplatform news brand, pointing to strong digital engagement and solid performance from some original programming. Partnerships, including work with prediction market Kalshi for data integration, show the company is still trying new ideas.
Still, the pressure is rising. If the WBD split moves ahead, Discovery Global (with CNN inside it) could face demands to cut spending fast or find a buyer later. Layoffs have hurt morale, and the network has to balance a deeply polarized audience without driving away the viewers it still has.
Some insiders think a sale could reset the brand with new leadership and a more even tone. Others worry CNN will keep sliding as streaming pulls more attention away from cable. One former executive summed up the core challenge: CNN needs to reach people where they already are, online, or risk fading out.
CNN’s story now reads like a warning for legacy media. A network that once defined breaking news is fighting to stay relevant while politics, technology, and public trust keep shifting. In 2026, more disruption looks likely for a channel that used to feel untouchable.
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